Author: Creative Programs and Systems - page 232

The Psychology Of Color In Custom Labeling

Posted on by Creative Programs and Systems

When it comes to custom labeling it is important to understand the psychology of color.  Knowing what feelings are invoked with color and when colors are used in combination of one another ensures a proper foundation to successfully package and market your product.  Color, when used in custom label design, is used to convey a message without saying a word.

When marketing a product color serves an important role in how consumers view your product or services.  In order to maximize a company’s brand and the impact it has on consumers colors are combined to reflect a desired message.  Then as time goes on and those colors are seen used together images of your brand will emerge.  Think about the first thing that comes to mind when you see the colors red and yellow together?  Do the golden arches of a certain popular food chain come to mind?  Color is how marketers work to create a successful brand.

Another thing to consider in the colors used in your products custom label is how different colors are perceived around the world.  The meanings of colors used in product labeling don’t mean the same thing to everyone in every culture.  Below you will get an idea of how color is used in labeling and what can be associated with each.

Red

The color red can mean something completely different depending on the product type.  Red is a bold color that is known for presenting power, sexuality, velocity and vigor.  Red as a main label color represents something different than red lettering.  Red is a perfect color when designing a label for a product that is meant to be bought on a whim.  It is perfect for products that are to inspire purchase on an impulse.

Orange

When looking for a color that exudes energy, warmth and a bit of mischievousness, orange is the perfect color to use in custom labeling.   When orange is used consumers see adventures and confidence.  Marketers choose orange when looking to package products to give off freshness and vibrancy; often used in juices and products that wish to represent and era of sophistication.

Green

Products wishing to appeal to nature and the environment choose green.  The color green is earthy, fresh and clean.  It attracts energy, movement, peace and an appeal to the earth.  When looking to exude how in touch your product is in with Mother Nature a variety of green shades should be used to design your products label.

Blue

The color blue offers feelings of professionalism, reliance and dependability.  Blue, especially darker blue shades are used in logos and custom labeling when looking to present class and trustworthiness.

When choosing colors and different combinations it is crucial to consider the message the colors used say about your product without saying a word at all.

At Anchor Printing, we take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at http://anchorprinting.com for all of your product label design, printing and packaging needs.

Anchor Printing

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It’s Time To Buy A Home

Posted on by Creative Programs and Systems

The busiest season for the real estate industry is the spring.  With temperatures on the rise signs of life begin to be seen all around us.  Flowers are blossoming, trees are blooming and homeowners are hitting the market with fresh listings.  With spring comes a renewal in life, potential and inspiration.  Spring is seen as the perfect time to take on a new adventure.

This is just one of the reasons why we see an increase in real estate transactions.  Both buyers and sellers alike are looking to find a perfect match and be on the path of a new journey.  Many real estate articles are centered on sellers and tips to selling a home however this leaves many buyers looking for tips of their own.  Below buyers will find helpful industry tips to successfully purchase a home this spring.

1)      Hire A Real Estate Professional

A real estate agent is so important to the home buying process.  An agent that specializes in local real estate serves so many purposes from tour guide to financial advocate.  Hire an experienced agent.  When chosen carefully a realtor will represent your best interests in all transactions throughout the entire buying process.  Buyers agents not only work to find the buyer the home of their dreams, they help with contractual paperwork, all negotiations, home inspections and concerns as they arise during the process.

Many buyers believe they cannot afford a real estate agent.  This is however the furthest thing from the truth. In fact you can’t afford not to hire a realtor.  It costs nothing to hire a buyer’s agent; in fact the seller of your dream home pays the commission so you have nothing to lose.

2)      Get a Financial Profile Analysis and Mortgage Pre-Approval

Come up with a budget that helps you determine how much you are comfortable spending.  This is a good place to start initially.  Once this is completed it is important that you meet with a mortgage broker to examine how much money you are qualified to borrow.  Do these two things before ever touring a home.  If you meet with a mortgage specialists who says you are pre-approved for a two hundred thousand dollar mortgage but you are not comfortable with the monthly mortgage payment that comes along with it don’t tour homes with that price point.

Pre-approval on a mortgage helps to ensure that you will be taken seriously by sellers.  It is more likely with a pre-approval that the bid you submit will be taken serious and that sellers will see you as an attractive buyer.

3)      Determine Your Needs Verse Your Wants

All buyers have their own list of needs when looking at buying a home.  Some families want to live near a good school system; others want big yards with area for their children and pets to roam.  Some want easy commutes to work or specialized rooms like libraries and woodworking.  Only you as a buyer can articulate what you desire out of your new home.  Be sure to create a detailed list of the musts such as three bedrooms and two baths along with a list of wants such as a large basement and laundry off the kitchen.  This will help to ensure that the real estate agent can better access homes to make sure they aren’t wasting your time or theirs on homes that don’t meet your needs.

The process of buying a home is simplified with the help of a professional real estate agent.  Find a local realtor online to help you through the home buying process.  Find out more about hiring a real estate agent who is ideal to assist in the home buying process on our blog.

Cross Country Mortgage in Brighton, Michigan provide mortgage services for clients including new home loans, refinancing, reversed mortgages, new purchase home mortgages and home equity loans to the entire Livingston County area including Brighton, Howell and Livingston County. Cross Country Mortgage Brighton, MI at http://brightoncrosscountry.com/.

Brighton Cross Country Mortgage

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The Important Of Surety Bonds

Posted on by Creative Programs and Systems

The bonding process may seem like a paperwork inconvenience.  The reality though is that without the financial support of bonds and the financial backing of surety bonding companies that often times the final result would not happen.  This is why surety bonding is so important throughout construction process.  Bonding ensures that all parties involved in a project are covered financially to complete the project at hand if there should be a party the defaults on the contract.

Performance bonds are in place to guarantee that work on a certain project will be done to the specifications set forth in the contract within a certain timeframe. This allows other aspects of the project to be scheduled without the fear of loss that comes from rescheduling and such.

Consider the following: a renovation on a school. The process begins with the bidding process.  School districts need to be certain that the contracted work can be completed within a certain time frame to ensure that when school starts in the fall the renovation is completed and children are not left without classrooms.  If the work is not completed as specified many people will suffer.  With bonds in place the obligee is protected from financial loss and is covered by the performance bond held by the contractor.

There are a variety of bonds used to ensure the flow of public construction projects.  In order to bid on any government or public project contractors must have established a bid bond with a surety company.  A surety company will look at the contractor’s history and determine a set fee on a bond.  A bid bond states that the bid that is submitted is fair and reasonable.  It states that a project can be completely fulfilled at the cost the contractor has bid.  This ensures that contractors don’t manipulate the bidding process by submitting a low bid in order to get the contract only later to raise the amount required to complete the project.

Another bond that is required on public projects is a performance bond.  A performance bond is a guarantee that states work will be performed as set forth in the contract.  The work is performed using specific materials, with a specific time frame and is done so as stated within the contract.  A performance bid protects the project owner from subpar workmanship and work not being performed within a certain time frame.  With all construction projects a clock is ticking.  One error on the part of a contractor or subcontractor can quickly spiral out of control. Bonds are used to ensure that the financial liability does not fall on the project owner.   All contractors have the same goal: to complete the job in a timely manner with the expected outcome.  Construction bonds help to protect all parties against financial catastrophe.

Surety bonds do not replace the need for insurance.  Liability insurance is different that a contractor’s bond.  Bid, performance and payment bonds are all used as another level of protection against things that occur that cannot always be controlled throughout the construction process.

Construction Bonding Specialists, LLC are dedicated Surety Bond Professionals that are aligned with several Treasury Listed and AMBest Rated Surety markets which allows them to assist with virtually all Bid, Performance and Payment, Financial Guarantee and Supply bond needs.  Find out more information at http://www.bondingspecialist.com.

 

Construction Bonding Specialists

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Tips To Find Your Dream Home This Spring

Posted on by Creative Programs and Systems

Spring is a great time to buy a home.  With the spring home buying season about to fully get underway there are a few strategies to keep in mind to ensure you find the home of your dreams within your budget.

Professionals within the housing market industry are anticipating a busy home buying season for 2016. The inventory is here, the market itself is stable and there are concerns that the interest rates on home loans have seen their lowest days are on the rise.

If you hope to be successful in the present market it is important to have a strategic plan in place to approach finding the home of your dreams.  Be prepared and incorporate the tips below when buying a home this spring.

  • Ditch The Computer

With over ninety percent of homeowner looking online for the home of their dreams it may benefit home buyers to look elsewhere.  Get outside; start canvassing areas in neighborhoods that meet your needs.  Work with a realtor to help narrow the window of area homes that meet all of your wants and needs within your budget.  Having a real estate agent that completely understands what you are looking for at the start of the busy spring season is a must.  They often have ties to homes going on the market, which you can preview before anyone else.  New homes hit the market quickly.  Get in, preview the space and make an offer before the seller is even prepared to list the home to ensure you the pick of the litter when it comes to homes hitting the market this spring.

  • Understand the Current Housing Market

Each housing market is a bit unique.  This is true of different neighborhoods, school districts, towns and more. The area in which you are looking is distinct and the housing market within will be exclusive to that space.  It is important that buyers understand the current housing markets of the areas that interest them and hire a real estate agent that fully embraces the concept.  The entire process can hinder on the uniqueness of the market in which you are looking.  Research and educate yourself before it’s too late.

  • Get Pre-Approved and Lock In Low Mortgage Rates

Mortgage rates have begun to fluctuate.  The economy of 2016 is different than that of years past.  We are seeing economic recovery, new construction and home remodeling increases and with that eventually come higher interest rates.  Mortgage specialists have indicated that they don’t expect these low mortgage rates to last into the summer buying season.

Mortgage brokers have indicated that all signs pointing from the Federal Reserve are that interest rates will begin the spring buying season low and will increase slowly throughout the season and into the summer buying season.  The concerns about heightened home prices and increases in rent will continue to exceed the increase of earned wages; before it is too late lock in a low pre-approved mortgage rate.

  • Construct a Dream Team

The spring home buying season can be competitive and fast paced.  With this in mind it is important that buyers have a team in place that allows them to make an offer on the perfect home at a moment’s notice.  Your dream team should consist of a professional real estate agent, a mortgage specialist with several lenders and loan options in place, a lawyer and home inspector.  With your pre-approval in hand you are ready to complete the mortgage process quickly once a property is found.  Eager sellers will often benefit from a quick sale and can compensate accordingly.

Lady of the Lakes Real Estate is Livingston County’s premiere realtor; out of Pinckney, Michigan helping buyers buy and sellers sell homes that provide a recreational lifestyle including golf courses, lakes and the Huron river chain of lakes, throughout Brighton, Howell, Pinckney and the surrounding area. Find out more at http://www.ladyofthelakes.com.

C21 Lady of the Lakes

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Spring Updates For The Exterior Of Your Home

Posted on by Creative Programs and Systems

Tune ups and yearly health examinations shouldn’t be left to cars and humans.  After several long winter months our homes are in need of maintenance.  Spring is the perfect time to perform a checklist around your home as the weather is warming, life is emerging and a once over to ensure your home is in perfect running order is crucial. Below is a quick home spring checklist to review each year; your home will thank you for years to come.

Exterior Brickwork, Stucco and Siding

The face of your home can consist of a variety of materials from wood, aluminum, vinyl, brick or stucco.  If the area has chips, cracks or is damaged in anyway the elements can seep in damaging the homes structure.  Check for any deterioration.  If you should discover any areas were water can penetrate it is important that the area be properly repaired to prevent further damage from occurring.

Roofing, Gutters and Downspouts

If water does not have a way to flow from the house it will find a way in which to enter the home which will damage the homes structure.  It is crucial that the gutters and downspouts are all clear and direct the water away from the home.  Check the roofing, both shingles roofing and metal roofing.  Any missing or damaged roofing should be repaired.  Most homeowners don’t know what to look for when it comes to roofing damage.  Once a year it is highly recommended to have a roofing contractor out to inspect the roof, gutters and flashing.  Professional roofing contractors can spot areas of inefficiency within your roof, susceptible areas of leakage and can offer immediate help to prevent further damage.

Chimney Checkup

It is important that your chimney is inspected often to prevent build up.  A chimney sweep should be called in when any amount of build up is seen to help prevent possible fires.  Both active and decorative chimneys should be inspected.  Check the flue and cap for cracks and leaks.  Any and all damage should be repaired before the chimney is used again if damage is noticed.

Attic and Installation Maintenance

The attic is important and needs to be properly vented.  All attic vents should be checked for obstructions, soffit panel damage repaired, flashing leaks managed and wet spots on insulation removed and replaced.  Good airflow within the attic will save you money when it comes to heating and cooling your home.  Be sure to wear long sleeves and gloves when rooting around within the attic.  Insulation is a material that is not easy to work with.

Inspect the Heating and Air Conditioning Units

All units should be cleaned and filters changed.  This will help to preserve the quality of the indoor air and to keep units running more efficiently throughout the year.  It is also important that the duct work within your home is cleaned regularly.  This will prevent a buildup of dust and allergens.  As a reminder the batteries should be changed in all of the smoke and carbon monoxide detectors in the home as a safety precaution.

Prune Landscape Around the Base of the Home

This is the same concept that surrounds the gutters and roof.  The idea is to prevent water from being able to build up around the homes foundation.  Keeping the base and structure free of moisture will help to ensure a dry base.  All plants, shrubbery and landscaping in a manner that prevents soil erosion.  Plant them on a negative grade to create a flow of water away from the house.

Prevention is a key element when it comes to the maintenance around your home.  Maintenance is far less expensive than replacement when it comes to the majority of issues that arise within your home.  Repairing small items as they arise will keep your homes upkeep affordable and easy to manage.

Home Pro Roofing contractors offer a variety of roofing services throughout Brighton, East Lansing, Ann Arbor, Fenton and Commerce Township, including installation of shingle roofs, metal roofing and roof repairs.  You will find them at http://www.homeproroofingmi.com today.

Home Pro Roofing MI

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The Difference In Aluminum Fencing Grades

Posted on by Creative Programs and Systems

If you are reading this article on aluminum fencing I can only assume that you are in the midst of researching fencing for your yard.  In your research you have probably discovered that aluminum fencing not only comes in a variety of ornamental styles, colors and sizes but also four very distinct grades.  What does this mean to you, and which grade of fencing is right for you? Below we will cover fencing grades and what they mean as you select your new aluminum fence.

Residential Grade Aluminum Fencing

The first thing that is important to note is that no matter what fencing grade you choose to install the options you can choose from to enhance the fence are similar.  From residential to industrial grade aluminum fencing the colors, styles and sizes are all the same.

Residential aluminum fence is incredibly durable, light and versatile; perfect for installation and use as fencing for the perimeter of your home.  Common residential grade aluminum fencing is installed to establish a boundary for pets and children, to keep unwanted visitors from entering and to decorate the landscape. The fencing can be easily installed by do it yourself homeowners and is designed to endure regular use.

Pool Grade Aluminum Fencing         

Pool grade aluminum fencing is designed to comply with B.O.C.A pool safety standards.  One of the unique features of pool grade aluminum fencing is that it is designed with self-closing and self-latching hardware for the pool gates.

Pool grade is durable and maintenance free.  For even more protection and safety around the pool area pool grade aluminum fencing can be ordered to include tighter spacing between the vertical pickets and additional pickets at the base of the fencing.  This helps to ensure that small pets and children are unable to access the area when adult supervision is not present.

Commercial Grade Aluminum Fencing

If you are looking for a fencing material that is heavy duty and offer high-quality security commercial aluminum fence is designed for you.  Commercial fencing is used in many situations where the fence will be in place for more than mere decoration.  It is intended to withstand use.  It is heavier than residential aluminum and is constructed to stand up to intruders and the natural elements that your facility, office or home may need protection from.  If the area is considered high traffic you may want to consider commercial grade fencing.

Industrial Grade Aluminum Fencing

As you may have guessed industrial grade aluminum fencing is even thicker and sturdier than that of commercial grade.  Industrial grade fencing is often used in conjunction with driveway gates, where the fencing will be in continuous use such as shipping and receiving areas.

When it comes to aluminum fencing, no matter what grade of fence you choose you are purchasing a fence with distinct quality.  You will be able to choose from a variety of options, styles, colors, heights and safety features.  The quality and maintenance free aspects just enhance the terrific value you get when purchasing wholesale aluminum fence online today.

iFenceUSA offers the widest variety of maintenance-free, no-rust aluminum fences and gates in the industry! Whether you are a pool contractor, a building contractor, an architect, a landscaping professional, or a “do-it-yourself” homeowner looking for exceptional value and installation advice, you’ll benefit by buying wholesale aluminum fences shipped factory-direct to your home or business anywhere in America from www.iFenceUSA.com!

iFenceUSA

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Power Outage Delays Solved With Generator Installation

Posted on by Creative Programs and Systems

Does your business experience power outages on a regular basis?  Do you find yourself having to shut down operations because of power failures?  If this is the case in your business no matter how big or small you are it is important that you install a permanent generator to restore the power within seconds of an outage to prevent further business loss.

If you don’t wish to install a permanent solution a temporary generator can be installed to assist during a power outage.  Power outages are highly inconvenient and can cause major profit loss.  It is important to have either a permanent or temporary generator in place to restore power.  A temporary solution should be simple and hassle free to install when the power is interrupted.

When you are looking into either a temporary or permanent generator there are a few things to consider.  First determine what size load the generator will need to sustain in order to operate business at a satisfactory level.  If full capacity is desired you will need to purchase a larger generator over if you can just run a few functions to keep the business up and running.  What length cable will you need to purchase to run from the load to the generator?  Which critical loads within the business need to be restored to run efficiently?  Hire a professional electrician to install the temporary or permanent power option into the building’s electrical service.

The solution of a temporary generator is a quick and easy way to restore power to the electrical distribution system within your business.  With the installation of a transfer switch and a generator quick connect tab box your business can be up and running within ten minutes of the arrival of a portable generator.  This process allows for a safe transfer between standard and standby power sources.  It is important to keep your business functioning fully and this can be done with the installation of a temporary generator, transfer switch and quick connect tap box.  When there is a loss of power a system that allows for a fully resorted power system and your business can continue to run as usual.

If your business does not have a proper disaster recovery plan in place it is essential that you begin this process with the installation of a power back up. Even if you choose not to install a permanent generator an incident plan should be in place to ensure that the businesses day to day processes can continue.   Loss of power results in the loss of electricity.  Without electricity you are in unable to save data, preserve perishable items, ensure security or communication systems.  It is essential to operate any business that a backup solution to restore power is in place and easy to access when an emergency situation arises.

J&P Electrical is a full service electrical equipment company.  At J&P, we supply contractors, end users and supply houses with new surplus, quality reconditioned and obsolete electrical equipment. Contact us today at https://jpelectricalcompany.com for all of your bus plug, circuit breaker, switchboard, fuses, disconnects and more.

J & P Electrical Company

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Customized Product Labels That Appeal To Consumers

Posted on by Creative Programs and Systems

Store shelves are packed with a myriad of products in competition with one another; products that are similar but slightly different.  The most productive way to help face of a brand is with a unique, custom label design.  With more than half of all purchasing decisions occurring in-store at the point of sale the label will need to sell your brand and product to new consumers.  This is done by creating a custom product label that is not only eye appealing but also offers detailed information to customers that allow them to see how your product is beneficial over the competition.  Accomplishing this feat is no small task for marketers in all industries.

Identifying With Your Brand

New products introduced with an established brand reputation are at a far greater advantage then those being presented from a brand just hitting the market.  Brands that are established already have certain benefits such as logo recognition to help pave the road for them.  Established brands come with inherited reputation; consumers recognize exactly what they are getting from past experiences with your company.  When creating a product label for a new product within an established brand consistency plays a key role in marketing.

If you are launching a product from scratch without a known brand backing where should you start to allow your product to stand out on the shelf when surrounded by popular favorites?  First begin my emphasizing the values and mission of your company and products.  Communicate this using text and visual aides to represent important ideals that the company stands for.  When creating a label concentrate on your target market and use text and images that will penetrate with them.

Product Label Materials Matter

Creating a custom product label is like building with blocks.  As you place another block on the stack you must still remain aware of the blocks in which you are building on top of.  With labeling once you have nailed down the identity of your brand and product you must choose what method will best display this message.

The physical appearance of the product label and the material that is used to create it has a large impact on how consumers perceive the product and brand as a whole.  For new brands consumer perception is still being developed and the material chosen to label your product is crucial in making or breaking your product.

If your product niche is organic, environmentally friendly your labeling material must represent those company values.  Although many materials in labeling are environmentally friendly not all are seen as that when viewed by consumers.  Plastic for instance is still viewed as a land fill space waster.  Be conscious of these stigmas even if they are no longer valid.

Also be aware of how well the product labeling material will hold up against the product packaging and distribution process.  Liquid products or pharmaceuticals usually draw better consumer reaction when using a custom shrink sleeve label as the application of shrink sleeves offers a tamper resistance that can’t be duplicated with cut & stack or roll fed labels.  For products that have a complicated distribution system consider flexible packaging.  Not only does it offer tamper proof package designs, many are resalable and the package and label act as one.  The durability of flexible pouches is unsurpassed.

Anchor Flexible Packaging & Label Specialists work with clients to design and produce custom product labels for a variety of industries specializing in shrink sleeve labels and flexible packaging options.  To find out more about Anchor’s line of custom labels check us out online at http://www.anchorprinting.com.

At Anchor Printing, we take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at http://anchorprinting.com for all of your product label design, printing and packaging needs.

 

Anchor Printing

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Start Planning For Your New In-Ground Pool and Aluminum Fence

Posted on by Creative Programs and Systems

Spring is right around the corner and with this time of year comes an increase in in-ground swimming pool installations.  Having a pool installed in your backyard is quite exciting.  Memories will be made in your backyard oasis for many summers to come.  To ensure that these memories are all positive ones it is important to plan for certain safety measures to be in place; aluminum perimeter fencing enclosing the swimming pool area may just be one of the most important.  The fence should never be a last minute add on to the addition of an in-ground swimming pool.  Consider all safety measures as you begin to plan and budget for an in-ground swimming pool.

The placement of your new pool within the backyard space available is crucial.  A pool should be installed to enhance the ambiance of the backyard as a whole.  As you are considering where the pool should be installed it is important to also stake out the placement of the aluminum gate and fencing as well.  The great benefit when installing aluminum pool fencing is that it offers an unobstructed view of the pool area while meeting B.O.C.A. standards required in pool fencing.  This means that you can still enjoy the three hundred sixty degree views of your landscape while enjoying the pool and keeping an eye on the little occupants enjoying the water.

When the landscape surrounding an in-ground pool is hilly or even slightly inclined many homeowners worry that the fencing that is installed will have a gap that will allow young children and small animals to access the pool without proper supervision.  This is not a concern when ordering aluminum fencing.  Aluminum fencing can be ordered in sections of various sizes and offer rackable fencing panels.  This allows the fence to adjust to the slope of the land surrounding the pool instead of having to be stair stepped.  Another feature that can be added to aluminum fence used around pool is puppy pickets.  This feature adds additional pickets at the bottom of the aluminum fencing to prevent any possibility of maneuvering underneath the fencing.

With aluminum pool fencing a secure aluminum gate is a given.  Aluminum gates are self-closing and self latching both which are required.  The fence will need to be installed so that it opens out and away from the pool with an opening mechanism that is at least fifty four inches above the ground.  Not only are there regulations that must be met for the gate but also for the aluminum fencing itself.  The aluminum fence that is installed must be at least forty eight inches in height with a mid rail of at least forty five inches above the bottom rail while pickets should be spaces no further apart then four inches and the space between the bottom rail and ground has to be less than four inches.

When purchasing aluminum fencing from www.iFenceUSA.com you can rest assured that your new aluminum fence will meet all of the regulations set forth by the B.O.C.A. and provide you with a strong, maintenance free, versatile fence system that is easily customized and guaranteed not to crack, chip or peel.

iFenceUSA offers the widest variety of maintenance-free, no-rust aluminum fences and gates in the industry! Whether you are a pool contractor, a building contractor, an architect, a landscaping professional, or a “do-it-yourself” homeowner looking for exceptional value and installation advice, you’ll benefit by buying wholesale aluminum fences shipped factory-direct to your home or business anywhere in America from www.iFenceUSA.com!

iFenceUSA

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The Difference Between Paid and Organic Online Marketing

Posted on by Creative Programs and Systems

Online marketing remains one of life’s little mysteries for business owners looking to expand upon their online presence.  Confusion basically stems from two general differences: paid advertising and organic search rankings.

Let’s start out by talking about paid advertising.  Paid search engine marketing refers to advertising in which a business pays for ad placement based upon a targeted search.

Google Adwords is the term most business owners are familiar with when discussing paid advertising.  However it is important to note that Google is the most widely used search engine other options are available when it comes to paid ads.  Both Bing and Yahoo offer paid ad services.  Google is the most used search engine and therefore paid ads places within the search and display networks associated with Google will cost more than those places within Yahoo or Bing.  You are paying more because more advertisers are using the service and more traffic is essentially viewing your ads.

Many companies with smaller advertising budgets choose to place their paid advertising dollars on smaller search engines such as Bing largely because the costs per person reached are much lower than with Google.  The main disadvantage is the decrease in users associated with the less known search engines.

When you company is looking into paid ads it is important to be realistic.  If your paid operating budget for a month is five hundred dollars and you are in a highly competitive market, for instance home improvement, law, pest management etc… then it may be best for you to use your paid advertising on search engines with lower ad costs such as Bing, Yahoo, Microsoft etc…  The competition will be lower, the ad costs will be less and the amount paid per click will be less expensive which goes along with the theory that fewer people are using these search engines;  less ad competition results in less expensive per click fees, while reaching targeted consumers.

If your operating budget is unlimited and you are seeking to reach the largest number of people without expense being a concern paid advertising with Google Adwords is ideal.  The number of people using Google as a search engine is higher than Yahoo, Bing, and Microsoft etc….  The competition within Google is greater because of the number of advertisers seeking to reach targeted consumers because of the popularity that Google offers as a search engine therefore the competition for higher ad space is greater leading to a more expensive per click cost.

In both scenarios companies are paying for their ad to be placed in front of potential consumers based on results from targeted search terms.  No matter what search engine is used a user searching for Pest Control will find ads at the top and down the right hand side of business that have bid on the keyword Pest Control.   Higher ad placement goes to those advertisers willing to spend more per click.  Paid advertising is a key element when looking for consumers who are actively seeking targeted business services.

Another service that is offered to clients that is crucial to online marketing success is SEO, otherwise known as search engine optimization.  SEO refers to the method in which a company reaches higher organic search rankings.  This service involves a variety of activities that work with your website to increase your site rankings on search engines when your services are being targeted through a consumers search.

The process of SEO is complicated and constantly evolving.  Search engines are constantly changing algorithms and their methods of placement to avoid companies looking for higher rankings through unsavory online activities.

A combination of methods to achieve the highest possible organic search results for clients possible without the risk of being blacklisted.  We use a combination of blog creation and management, social media integration including the creation and management of Facebook, Google Plus, Instagram, Twitter, press releases, video marketing, article marketing and more.  Most importantly we focus on the content of your website to ensure it is evolving as the company continues to.  Our web team also places a high value on the backend of your site ensuring that is search engine friendly meaning that search engines will understand exactly what it is that is being offered based on title tags, site descriptions and tags used in programming your site.

Online presence is more important now than ever before.  Out are the days of reaching for a phone book and looking up a certain key phrase in the yellow pages to find a business to meet your need. In are the days at having information at the touch of a button.  Your business must be present online to draw in and retain customers.  Consumers are looking for information on your business right then and there while they are ready to take action.  Your website, social media presence, blog updates, reviews and testimonials will all say a lot about your business.  SEO companies are here to help ensure the message they are receiving is the one that you want to be presenting.

Computers Plus Service, in Brighton Michigan, provides a wide range of valuable services for residential computer repair as well as a variety of commercial computer services to the entire Livingston County area including Howell, Brighton and the surrounding areas.  You can find out more about the services offered by CPS at http://www.cpsmi.com.

Creative Programs and Systems

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