Category: Econoprint

Boast your Brand on a Budget

With inflation affecting everything from paper to postage, marketing your business can be pricey. Don’t let this daunting fact dent your brand’s identity. Read on for some tips for marketing on a budget.

Engage
Connect with your target audience by guiding them with deals, giveaways, and unique opportunities. Prioritize engaging with your customers to stay relevant and enticing. 

Profitability
Learn what is working well to drive sales by analyzing your media patterns. If you don’t have one, start an account on a social media platform or television advertisements to determine what works. Traditional and digital marketing, when combined, can reach a higher audience, build trust, and support purchases.

Deal
Value is imperative for not only you, but your customers as well. Ensure you offer coupons to help stretch spending and to connect on an empathetic level. 

Creativity
Maintain your vision and voice by staying relevant to your audience. Redirect your budget to focus on readily available or cost-efficient media from a reliable partner. Consider new formats, tactics, and offers by thinking outside the box. 

Partnering
Feel comfortable sharing challenges and setbacks with a partner who can elevate your customer experience and work toward the most cost-efficient, practical solutions. Pay attention to data, insight, audience engagement, and note your Return on Investment (ROI) to track spending.

Mail
Dollar for dollar, direct mail is more effective long-term and can be an efficient way to engage potential customers. A renewed interest in mail among consumers has spiked since 2020.

Are you looking to improve your marketing and promotional strategies? Contact Econo Print and let our experts boost your brand on a budget you can afford. We have a variety of products to suit your needs. Contact us today to learn more. 

At Econo Print, we strive to deliver the highest-quality printed products possible. We produce top-rated goods in a timely fashion at a competitive price. Listening to our clients and helping them achieve their business goals is our top priority. We are proud of the strong roots we’ve built in the community and pride ourselves on using cutting-edge technology. Our products, commitment to service, and level of expertise exceed our clients’ expectations. Contact us today to learn how we can help launch your business to the next level.

Written by the digital marketing team at Creative Programs & Systems: https://www.cpsmi.com/

Direct Mail Tips

Direct mail has one focus: to be opened. An assortment of tools and tactics can help your direct mail be opened in the hands of potential customers. Once they are drawn to the mail for whatever reason, whether copy, images, ink, paper weight, etc., they are more likely to open it.

When judging mail by its cover, the envelope is the first thing potential customers see. Plain envelopes are “blah” and don’t attract attention to the target. Instead, opt for an inviting, exciting, and unique envelope. With more differences to set your mail apart from other envelopes, the chances of it being opened are much higher.

Ultimately, direct mail envelopes should reflect the contents, but consider how people will be intrigued or how their attention will be drawn to it. Below are some suggestions for achieving stellar direct mail envelopes.

Color
With solid-color envelopes or full-bleed 4-color images, your message will really pop. Look up some color charts to discover which types of emotions you are trying to provoke. 

Copy
Personalize the envelope or add an intriguing sentence to get your envelope opened. 

Size
Consider using unconventional sizes or custom shape cuts to achieve a different look.

Paper
The United States Postal Service has requirements for thickness, but you can still take advantage of various paper stocks, embellishments, finishes, and embossed text. 

Eco-Friendly
Consumers love making a difference; depending on your target audience, several materials (kraft, recycled, etc.) can help get your mail opened…that are good for the planet, too. 

Gifts
Special gifts or freebies can be wonderful incentives for people to open your envelope. 

Urgent
Create a sense of urgency by saying things like, “Hurry – offer ends in 10 days – immediate attention needed!” to hook your potential customers. It’s a tried-and-true method sure to help you get results. 

If you are looking for direct mailing services, you’ve come to the right place. Contact Econo Print today.

At Econo Print, we strive to deliver the highest-quality printed products possible. We produce top-rated goods in a timely fashion at a competitive price. Listening to our clients and helping them achieve their business goals is our top priority. We are proud of the strong roots we’ve built in the community and pride ourselves on using cutting-edge technology. Our products, commitment to service, and level of expertise exceed our clients’ expectations. Contact us today or visit www.econoprintusa.com to learn how we can help launch your business to the next level. 

Written by the digital marketing team at Creative Programs & Systems: https://www.cpsmi.com/

Increase Business Visibility With These Effortless Marketing Tips

Don’t be fooled by the technology surrounding us – marketing still matters. Businesses of all sizes can use tried-and-true tactics to attract new customers, lock in brand awareness, create notoriety, and much more. Read on to discover some creative ways to increase your company’s visibility. 

Be A Sponsor
Call your city council or community center to learn about future events, and then offer to sponsor them. Look for children’s sports teams, canned food drives for humans or pets, trade shows, grocery store carts, etc. 

Give Away Branded Merchandise
One of the most effortless ways to help get your business’ name and logo in the public eye is to give away items with your logo on it. Consider getting banners, signs, flyers, postcards, and other handheld materials for your clients. 

Socialize
Social media is a must for all companies trying to reel in more customers. According to Fundera, 74 percent of consumers rely on social media to sway their purchases. 

Sweepstakes
Remember the good ol’ buzz-creating sweepstakes of yesteryear? They still exist; only now, they mainly run through social media. Offer a special item (tablet, gift card, expensive coffee machine, headphones, etc.) as a prize, and watch the entries come in. 

Establish Loyalty
Implementing referral discounts on products or services can help promote exclusivity. Build a refer-a-friend program, offer special codes, add incentives, etc. Publish these on social media or send a physical postcard blast throughout neighborhoods to hook potential clients.  

After brainstorming some marketing strategies, create a plan while staying true to your brand. Choose the techniques that make the most sense for your business and can really showcase your brand. Marketing is an ever-evolving strategy; trust the process and be as creative as possible.

Econo Print is your one-stop shop for marketing materials. We’ve got you covered whether you want to print a postcard, yard sign, banner, invitation, label, or more. Contact us today to learn more.

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At Econo Print, we strive to deliver the highest-quality printed products possible. We produce top-rated goods in a timely fashion at a competitive price. Listening to our clients and helping them achieve their business goals is our top priority. We are proud of the strong roots we’ve built in the community and pride ourselves on using cutting-edge technology. Our products, commitment to service, and level of expertise exceed our clients’ expectations. Contact us today to learn how we can help launch your business to the next level.

Written by the digital marketing team at Creative Programs & Systems: https://www.cpsmi.com/