Many question whether physical printing will remain relevant with the ever-growing popularity of digital media and the Internet. Yes, the future will involve printing, but read on to discover why. 

The forecast for the printing industry is positive, with the profit (percentage of sales) remaining steady or increasing annually since the Great Recession ended in June 2009. 

Especially between 2018 and 2019, print markets flourished. In 2020, COVID-19 shutdowns impeded the upward trend, but the industry swiftly rebounded as economies re-opened. In the post-coronavirus era, sectors such as graphics, commercials, packaging, publications, and label printing face marketplace adjustments. 

Commercial printing is entering an era where elite printers will modernize their company’s process and print rooms, paying close attention to customer demands. Local print shops and chains have seen an uptick in revenue as digital printing is on the rise. E-commerce packaging is also continuously gaining momentum, providing an opportunity for advertising without flyers.

Direct mail media is increasingly popular; 43 percent of Americans feel reassured by brand communication. Many local communities are boosted thanks to 56 percent of people wanting to know what the business is doing. Moreover, mailing management accounts for 52.7 percent of a printing company’s time.  

When the coronavirus pandemic hit, the printing sector, among many other industries, took a big hit. Now, commercial printing is thriving again thanks to new opportunities and stand-out businesses that have weathered the storm.

New challenges arise daily, and print marketing is headed in the right direction. Whether you want to attract new customers or reel back your existing ones, contact the experts at Econo Print today. 

At Econo Print, we strive to deliver the highest-quality printed products possible. We produce top-rated goods in a timely fashion at a competitive price. Listening to our clients and helping them achieve their business goals is our top priority. We are proud of the strong roots we’ve built in the community and pride ourselves on using cutting-edge technology. Our products, commitment to service, and level of expertise exceed our clients’ expectations. Contact us today to learn how we can help launch your business to the next level.

Written by the digital marketing team at Creative Programs & Systems: