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Food Product Label Design Tips

Posted on August 6, 2015 by Creative Programs and Systems

Designing a new food product label is both an exciting and tricky endeavor. The thrill with designing a great label comes from capturing the unique aspects your product offers over the competition. The difficult part is constructing a design that is marketable, targets the consumer and prevails over the competition.

Define your target audience: It is crucial to define whose attention you are looking to catch with your products label design. In order to design an effective label you must know what your customers are looking for, what problems they have and how your food product solves it for them.

A food label has to do everything an ordinary product label does and more. It must support a message of freshness, promote quality ingredients and express just how delicious it is. Understanding exactly what your customer wants allows you to design a label that represents this using images, text and color.

A perfect example of this is how images of fluffy white clouds don’t speak to consumers looking for sandpaper. Just like certain colors when used together create certain emotions in us, green and red make people think of Christmas time while pastels make people think of Easter. If you used green and red on a package of egg shaped Easter candy it wouldn’t entice people as much as colors that are representative of Easter would.

Research your competition: For your food product label to stand out from the competition it is important to have knowledge of their label designs. If you are advertising toilet paper think outside the box. Instead of using images of cotton and clouds like your competitors consider a completely different angle all together. Look at the other qualities your product offers. Maybe it is easier for your septic tank to break down or perhaps it is comes in sheets that are perforated more often so you can choose how much toilet paper to use. Whatever angle makes your product stand out over the competition is what should be represented on your products label.

Take into consideration the products packaging: Shoppers want to see what they are getting for their money. This is especially true in food products. Many food products on the market today are packaged in clear see-through containers. If this is the case, you will want to design a label that does not cover or take anything away from seeing the actual product. Seeing the tasty treat inside offers more than any picture on a label can.

Emphasize key ingredients and features: When you are looking at designing food labels it is important to highlight the fresh, quality ingredients as well as essential product features and awards it has received. What sets your food product apart from the competition? This needs to be an element focused on when designing food product labels.

Plan for post-sale marketing: Look at your product label as prime real estate. Take advantage not only of the space on the front of the label but also the back. Use a label that offers a peel back function and then list product recipes on the back. This allows you to show case the product you are selling as well as other company products that are used to create the recipes you feature. Using all the space available on your food product label is smart marketing.

Marketing food products is fun but not easy. Follow the tips above to get your products off the shelf and into the customer’s tummies.

At Anchor Printing, we take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at http://anchorprinting.com for all of your product label design, printing and packaging needs.

Anchor Printing

Custom Label Design, Flexible Packaging, Labeling, Product Label Design, Product Label Manufacturer, product labeling, Product Labels, Product Packaging, Shrink Sleeve, shrink sleeves

Creating New Product Labels

Posted on July 28, 2015 by Creative Programs and Systems

As a new product is launched it is crucial that it has an attention grabbing label. A label that is appealing to consumers is one that will sell products. With new products entering the market place the buyer’s first impressions are what help move the product and hopefully create a lasting impression for repeat purchasing. The label needs to be extraordinary to entice buyers into picking the item up and contain all the pertinent information needed to make a purchase.

There is no clear cut formula in label design when it comes to creating a label that will sell your products. There are however certain criterion that should be considered when laying out the design for your new product’s label.

Colors: The colors used when designing custom labels influence the buying decision of consumers. Each color and combination of colors works to entice customers to feel certain emotions. Certain colors such as yellow and red encourage purchasing however these colors aren’t always the best choice. If you are selling a certain feeling along with your product consider what colors work to create that same feeling and use them in developing your label.

Fonts: Avoid fonts that are overused. The goal is to create something unique. The font that is chosen should also be easy to read and capture the personality of your brand and product. For instance, if you are creating a label for potato chips look for a font that perfectly describes the crispy texture. If the chip is bbq flavored consider adding additional font that represents the spicy tang of the flavor. If the chip is pickle flavored consider using a font that exemplifies the sour, salty nature of pickles.

Company/Product Name: In order to be easily identifiable the label must always contain the company and or product name. This is a no brainer in marketing. This should be consistent amongst your company’s product to create a brand that is easy to identify quickly.

Ingredients: If it is a food or drug being marketed the label should contain the ingredients that make up the product. This will allow consumers to easily identify allergens. It is also a requirement set forth by the FDA to ensure that products accurately account for all substances used in creating the product.

Label Size/Type: The type of label used as well as the size will be dependent on the packaging or container of the product. Will the item require two labels, one front and one back? Should the label cover the entire container of leave some of the container to be seen? There are many types of label options to choose from such as: shrink sleeves, cut and stack, pressure sensitive, roll fed and flexible packaging.

Bar Code: A universal code placed on the product label helps to convey valuable information to electronic scanners. It includes recognizable information to the scanner such as the product name, weight, price and such.

Contact Information: It is essential that your company’s contact information is clearly represented on the label. This should include the company name, product manufacturer, company address, phone number and email address. If your social presence is important to the company’s image add that information as well. The contact information, stated visibly on the label, helps to encourage communication between you and your target market.

The factors above form a foundation that custom label and graphic designers should use to create and manufacture a label that encourages sales.

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Custom Label Design, Flexible Packaging, Product Label Design, Product Label Manufacturer, Product Packaging, shrink sleeves

Challenges Faced In Product Label Design

Posted on July 28, 2015 by Creative Programs and Systems

There are many challenges that come with creating a label that accurately depicts your product and grabs the attention of your target consumers. Not only do you need to create a label that is appealing to your market it must accurately represent your company’s brand identity. This is the challenge graphic designers and label manufactures face when designing a label for a new product; especially when labeling food products.

Your label design must be eye-catching, reliable and unambiguous; this is the key to food product labeling. This may sound like a simple concept however when introducing a new product to the market creating something that stands out, gets noticed and creates a purchase is far from easy.

Below are useful guidelines to help design an impressive label for your product:

Get to know your target consumer in depth: When designing a product label you must first verify the target market and their desires. It is important that there is clarity when it comes to what consumers are looking for before you begin creating a design concept. It is important to understand the problems your target market are faced with and how your product helps solve them before beginning the label design process.

Decide what your information your label should contain: The job of your product label is to sell your product. It is impossible for product manufacturers to personally sell their product to each individual customer. This is the job of the product label. Your product should say everything you would want to say to a consumer if you were sitting in front of them. The label should answer such questions as: what type of product is it, how the product is used and what ingredients are used in its creation as well as other such questions. Convey the core values of your product on the label. This is the information consumers look for to make an informed buying decision.

Establish the style of your product: Part of your company’s brand images are the illustrations, fonts and colors that are used when labeling the company’s various products. This should be taken into consideration when introducing a new product into the mix. This will increase brand awareness when consumers are looking to select a product. Positive brand recognition will bring awareness to new products that are available on the market. When consider a style it is important to bear in mind the following: label colors, label graphics and label readability.

Graphic designers and label manufactures must work together with companies to create an attention grabbing label for their products. The products label is the first step in compelling consumers to make a purchase.

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Custom Label Design, Flexible Packaging, Product Label Design, Product Label Manufacturer, Product Packaging, shrink sleeves

Product Labels That Stand Out From The Competition

Posted on July 22, 2015 by Creative Programs and Systems

How many products do you estimate are on your local grocery store shelves on any given day? The ballpark figure from the Food Marketing Institute is that there are about forty thousand different items to choose from. That is a lot of opposition for your product. How will you make sure that your product stands out from the competition?

The answer to this billion dollar question – your products package and label design. Here is a closer look into what makes or breaks your company products packaging and label design.

Simple and Clear: The next time you are visiting the supermarket take some time to check out a random shelf. Take a moment to browse through the selection of products. While you are doing this ask yourself two very simple and clear questions; what is the product used for and what is the brand behind it?

You will simply be amazed at how hard it is to answer these two simple questions. If your product and label design doesn’t answer these two questions in less than four seconds you can be sure that consumers will move on. It is a subconscious decision that is made within four seconds. When you are designing your products label and package it is crucial that you are clear about the product and clear about the brand.

Truthful: Nothing sells your product time and time again more than an honest depiction. Don’t give your product a “facelift” to a degree that portrays it in a light other than what it is. Your label should not mislead consumers.

Here is a prime example of what not to do. Don’t show a soft, gooey chocolate covered cookie on the product label when in reality you are selling a simple, flat, chocolate flavored biscuit. Instead take time to show the simple, flat, chocolate flavored biscuit in a complimentary, flattering way. Your label should represent your product at its best allowing your targeted market to get an honest look in to what they are purchasing.

Shelf Impact: Remember that your product will never be viewed alone or in great deal at the store. It is important for your product to make a different when sitting on the shelf next to the competition; this is known as your product’s shelf impact. Your label and product packaging need to be distinctive and appeal to consumers. Your product’s shelf impact is one of the most important reasons consumers make an initial purchase as well as recalling it at a later date for continued purchases.

Practicality: Your products container, not just the label, should be sensible as well in size, shape and function. The container should be practical, simple to use and possible reusable. Practicality helps combat many package design challenges that exist. One such example is how difficult ketchup is to get out of the glass bottle. Ketchup manufacturers decided to win the battle by designing a plastic container where the lid was used as the bottom allowing it to stand upside down. The struggle with getting the ketchup out of the glass bottle no longer exists. Practicality sells products.

Using the tips above when designing your package and label will help you to create and manufacture a product that flies off the shelf.

Anchor Printing

Custom Label Design, Flexible Packaging, Labeling, Product Label Design, Product Label Manufacturer, product labeling, Product Labels, Product Packaging, Shrink Sleeve, shrink sleeves

Using Color In Product Labeling

Posted on July 22, 2015 by Creative Programs and Systems

Labels are not simply thrown together, slapped with a product name, put on a shelf and popular with consumers. Graphic designers work together with marketing teams to create labels that sell products. It is important that both the designer and marketing team consider how the colors used within the label work alone and together. To better understand color psychology and how it can be used to influence buying decisions let’s look deeper into the influence color has on our human emotions.

Your company’s label is arguably the most important marketing tool used to encourage consumers to purchase your product over the competition. The colors you choose to represent your product and incorporate within your label will help to make or break your sales.

Colors used on their own evoke different emotions than when used together. It is important to have a solid understanding of this concept when designing any label. Consider how you want consumers to feel before, during and after they purchase and use your product. Analyze what colors or combination of colors work to evoke these emotions and incorporate them within your label design as well as promotional marketing materials.

Colors and Emotions That They Evoke

Black: Black is a color that can be interpreted to mean several things. It is a different than many colors in that it evokes two very different meanings. Black is a color that people associate with virility, firmness, strength and permanency. It can also trigger emotions such as despair, hopelessness and sorrow. Be careful when using black in labeling noting that it can evoke different feelings for consumers. Black is often used to highlight text making it pop and stand out from the design surrounding it.

Blue: Creativity, pleasure and well being come from the color blue. Consumers relate blue to ideals such as freedom and happiness. The color is great for label designs looking to create a feeling of free will. Consumers will subconsciously choose your product over the competition because they feel free in making the decision.

Green: If you are looking to bring a sense of peace, happiness and relaxation to consumers then green is your color of choice. The color green should be used when looking to calm and reassure clients. This color will make them unequivocally purchase your product; consumers will not question the integrity of your product when you use green as a main color within your label.

White: White is used to create a feeling of lightness. It is a color that offers security, tranquility and relaxation. White is used to accomplish a feeling of complacency as well. Marketers should use white in label design to make consumers feel good about choosing their product. White makes us feel clean, new and renewed.

Brown: Brown is great for stability. If you want to have a label that gives off a feeling of being natural, down to earth and organic brown is a great color to chose. Using the color brown in product labeling gives the sense of trustworthiness.

Orange: If you are looking to make consumers hungry use the color orange when designing your product label. Orange offers a sense of clarity, strength and vigor.

Purple: Purple is a color that shows prestige. When used in a label it evokes sensitivity and security. The color purple sends signals of compassion. Purple used in labeling makes your product something that is needed and motivates consumers to purchase.

Red: Label designs using red will literally cause consumers heart rates to pick up. It is a color that offers a sense of warmth, love and sexuality. It entices consumers; although the color red can give off a sense of mystery and danger it intrigues customers into making a purchase; perhaps as more of an impulse than a regular purchase.

Color is a powerful element when used in design and labeling. Make sure that your product label emits the emotions you are looking to provoke an immediate purchase.

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Custom Label Design, Flexible Packaging, Labeling, Product Label Design, Product Label Manufacturer, product labeling, Product Labels, Product Packaging, Shrink Sleeve, shrink sleeves

The Benefits of Cut and Stack Product Labels

Posted on June 15, 2015 by Creative Programs and Systems

Product label options are just one area in marketing your product that offers a great deal of consideration. The exterior of your product adds appeal and allure to what’s inside. The label is what gets your product noticed amongst the competitors. That is why it is so important to think about what label is best suited for your company’s product. Product manufactures can choose from shrink sleeves, cut and stack, pressure sensitive and roll-fed labeling options to increase brand awareness. Packaging labels come in a variety of shapes, sizes and materials. They are each manufactured using their own unique method. For commercial products, one of the most popular options is cut and stack labels.

Cut and stack labels are able to be printed in large quantities. Once the labels have all been printed they are cut into individual labels and stacked to allow for easy shipping. The printing process of cut and stack labels starts out with a large roll of paper that are roll fed into a printing press. From there the labels are cut into the desired size and shape, most often rectangular. Once cut and stacked the labels can be applied to the product. Most often this process is done by overlapping the two ends of label and gluing them together.

There are many benefits to each type of product label manufactured today. Cut and stack labels have many benefits over other options. The first and often most recognizable to product manufacturers is the fact that they remain one of the most cost effectively custom designed product label on the market. This makes them affordable to print even in the largest of quantities. The label is also incredibly durable which allows them to be shipped without damage and can be made from a variety of materials.

Cut and stack labels can be used on a variety of products that consumers use every day. Some product you may be familiar with that use this type of label are aluminum juice containers, canned good, aerosol cans as well as other food and beverage needs. They are an extremely versatile option used in custom product labeling.

The benefits of cut and stack labels are overwhelming, they are not only inexpensive but also simple to customize. The labels are good to use on most any size or shape package. The label design and print influence consumer’s decisions to purchase. It should consider highly when putting together a unique marketing plan for your product. Cut and stack labels are a solid option to consider in product labeling.

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The Benefits Found With Stand Up Pouches and Flexible Packaging

Posted on June 8, 2015 by Creative Programs and Systems

An abundance of food and beverage products have begun to saturate the marketplace. With so many products available the challenge for many manufactures is how they are to make their products stand out from the rest. How do manufacturers differentiate their products from the sea of similar products? In an effort to improve upon their existing marketing plan which consists heavily of research and advertising, manufacturers are looking into creative ways to package their products including new and innovative options like flexible packaging.

One popular design in flexible packaging is the stand up pouch bag. These pouches are comprised of plastic, aluminum and other materials thus making this packaging strong enough to protect food and beverage products from both environmental and physical hazards that are often encountered while being transported and stored. Another major benefit of using stand up pouches, as with other flexible packaging products other than the attractive design is the added features such as zip locks and spouts that allow the package to be reused and more convenient.

Advantages Of Flexible Packaging

Highly Customizable: Flexible pouches are highly customizable. Manufacturers can tailor the package to fit any size or shape needed to fit your product. This gives manufacturers an edge over competitors using more traditional methods of packaging and label design.

Made From High-Grade Durable Materials: Flexible pouches are created from highly durable materials. Stand up pouches or bags are created from materials that are approved by the FDA for use with food and beverage products. If manufacturers desire they can enhance the safety of package by adding additional ultraviolet protection.

Creative Display Options: Creativity is a key consideration when it comes to choosing flexible packaging. The manners in which you can display flexible pouches are fairly limitless considering you can hang in a peg display or stand on a shelf.

Reusable: The reusable nature of flexible pouches makes them incredibly popular as well. With additional features such as zip locks, spouts and the ability to re-seal themselves flexible packages are convenient making them just what manufactures desire to help drive sales upward.

Upgraded Design: Rotogravure printing is a new printing technique that flexible packaging manufacturers are using to create a very vivid and clear logo. Both techniques are fairly new to the product packaging industry and incredibly popular at creating a package that stands out amongst competitors.

Gusseted Bottom: The design of a flexible package allows more of the product to fit without compromising space the package takes up overall. A gusseted bottom design, one which expands, is found in flexible packaging and allows for this.

Environmentally Friendly: The fact that the package is environmentally friendly as well. It does not take a tremendous amount of resources to produce. Adding this feature costs manufacturers not a penny more so that helps too!

These reasons make flexible packaging, in particular stand up pouches and supreme choice amongst other types of package and label options.

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Finding The Right Label For Your Product

Posted on June 2, 2015 by Creative Programs and Systems

Packaging labels in general are seen in the most simplistic manner as a way to distinguish between the vast array of product available in the marketplace. In the most basic manner this is one of the roles the label plays however as a marketer the purpose of the products label goes much deeper.

Custom product labels are a significant tool used in marketing to help create brand awareness and loyalty amongst consumers. A connection is created between the company’s product and the customer largely because of the visual presence of the products label. Marketers use the label as a tool to help consumers gravitate towards visually familiar products and brands throughout the store. The label itself is important as is the design and material used to create the label. When it comes to selecting a label there are a wide variety of options to choose from. Some of the most common choices available in packaging labels include:

Heat Shrink Sleeves: Shrink sleeves also known as shrink wrap labels are made from a unique polymer plastic film that shrinks as heat is applied to it. This particular label type is designed to take the shape of the container as it shrinks which makes it fit perfectly. Another benefit to shrink sleeves is that it gives marketers a three hundred and sixty degree space to design. With the extra space there is room to add important information and graphics. Shrink sleeves are used a lot in beverages.

Pressure Sensitive Labels: Pressure sensitive labels attach to the outside of a container once a slight pressure is applied. The label is attached using a strong adhesive that allows it to stay securely in place as it travels from the manufacturer to the shelf. One major benefit of pressure sensitive labels is that they are able to be cut into a variety of different shapes and sizes to ensure that it meets the constraints placed by the container.

When it comes to choosing a label for your product is important to understand what your marketing plan is. Not every marketing plan or concept will match every label type. It is essential that you consider all of your options when choosing a label type. In order to best build brand awareness and loyalty for your product look at all of your options, consider all of the pros and cons of each type of label. Choose the label material that is a best fit with your products marketing concept.

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Basic Principles in Product Packaging and Labeling Design

Posted on May 26, 2015 by Creative Programs and Systems

Within business it is common knowledge that the products packaging is a distinctive part of marketing and production. The package plays a vital role in the success of your product. Learning about the role of the packaging process as well as label design can help you achieve the best marketing mix for your product.

In order to guide you there are significant principles that need to be pursued in terms of product packaging and label design. Below you will find some key considerations that will allow you to determine how to successfully package your product and label your product.

Influential Packaging: Your products package and label can influence the buying behavior of consumers. One of the newest, most economical packaging options includes flexible packaging. The best part about flexible packaging is that it not only contains the product but also the products label as well. A package that is not only aesthetically beautiful but also functional is one that will draw consumers to purchase your product. Your package must allow consumers to compare competitive products while allowing them to identify the benefits that your product offers over the competition.

Call to Mind Packaging: Another thing your package and label must do is create something that is easy to recall. Competition amongst products can often be quite overwhelming. When looking at a shelf of comparative products it is important that your package and label stand out and are easy to recall when a choice needs to be made. Brand recall is an important aspect of your marketing mix. If consumers can’t find your product quickly while shopping they will look elsewhere. Create a package and label that is quick to recall amongst the competition.

Enhanced Over Competitors Packaging: Your products package and label needs to stand out over the competition. One way that odd shaped product packages can do this is with shrink sleeve labeling. Shrink sleeves allow for three hundred and sixty degrees of design while allowing the package to be any shape desired. Shrink sleeve labels allow you accentuate the worth of your product as well.

In order to achieve the maximum benefits of your products package it is important to follow the basic guidelines and principles above. When you follow the basics above you can ensure your time, effort and money will not be wasted on a worthless packaging and labeling design. Your products package and label are truly one of the most important aspects of the marketing mix.

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Flexible Food Packaging, Flexible Package Design, Flexible Packaging, flexible packaging manufacturers, Food Packaging, Product Packaging

Catch The Attention Of Your Target Market Using Shrink Sleeves

Posted on May 19, 2015 by Creative Programs and Systems

One of the most crucial points in introducing a new product or brand is catching the attention of the consumer that you are targeting. Without customers purchasing your products they will eventually fail. Bringing attention to your product is of utmost importance. One way this can be accomplished is through product labeling. Manufacturers must develop a scheme that allows them to achieve their ultimate goal; selling products to their targeted market.

It is important to understand that consumers are offers a great deal of choices when looking for most any product on the market. Competition is heightened throughout every market especially with the popularity of online companies. It is crucial that every tool is utilized to ensure success. This is true with every detail of the product. This is why many industries are turning to shrink sleeve labeling.

Using shrink sleeves allows many benefits to both manufacturers and consumers. They help to simplify marketing tasks as well as offering specific consumer benefits. In order to attract the most consumers as possible for your business it is best to consider shrink sleeve labeling. Below are several advantages shrink sleeves offer over other labeling options available today.

Contemporary Designs: Shrink sleeves offer unlimited possibilities when it comes to their designs. You can not only use a variety of colors elements but can add on additional designs and catchy phrases to win the attention of consumers. The sky is the limit when looking to print onto the material which shrink sleeves are comprised of.

Three Hundred and Sixty Degrees of Information: With the ability to print on all three hundred and sixty degrees of film shrink sleeves make it possible for consumers to bring home all of the product information within the products packaging. All the data and requirements set out by the FDA can be displayed in a functional way with the additional space that is offered with shrink sleeve labels.

Brand Familiarity: If you are looking to create a brand name it is good to understand how shrink sleeve labeling helps to create familiarity and in turn product and brand loyalty. Shrink sleeve labeling can help create trust between the brand and the consumer making the choice simple when choosing your product time and time again.

Product Safety: One of the most prominent features of shrink sleeves is the tamper proof wrapping. There is absolutely no worry of product tampering when manufactures choose shrink sleeve wrapping helping to ease the minds of consumers.

Give your product the winning edge that comes along with using shrink sleeve labeling. It will benefit any product marketing strategy and compliments your marketing mix.

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