Designing a new food product label is both an exciting and tricky endeavor.  The thrill with designing a great label comes from capturing the unique aspects your product offers over the competition.  The difficult part is constructing a design that is marketable, targets the consumer and prevails over the competition.

Define your target audience: It is crucial to define whose attention you are looking to catch with your products label design. In order to design an effective label you must know what your customers are looking for, what problems they have and how your food product solves it for them.

A food label has to do everything an ordinary product label does and more.  It must support a message of freshness, promote quality ingredients and express just how delicious it is.  Understanding exactly what your customer wants allows you to design a label that represents this using images, text and color.

A perfect example of this is how images of fluffy white clouds don’t speak to consumers looking for sandpaper.  Just like certain colors when used together create certain emotions in us, green and red make people think of Christmas time while pastels make people think of Easter.  If you used green and red on a package of egg shaped Easter candy it wouldn’t entice people as much as colors that are representative of Easter would.

Research your competition:  For your food product label to stand out from the competition it is important to have knowledge of their label designs.  If you are advertising toilet paper think outside the box.  Instead of using images of cotton and clouds like your competitors consider a completely different angle all together.  Look at the other qualities your product offers.  Maybe it is easier for your septic tank to break down or perhaps it is comes in sheets that are perforated more often so you can choose how much toilet paper to use.  Whatever angle makes your product stand out over the competition is what should be represented on your products label.

Take into consideration the products packaging: Shoppers want to see what they are getting for their money.  This is especially true in food products.  Many food products on the market today are packaged in clear see-through containers.  If this is the case, you will want to design a label that does not cover or take anything away from seeing the actual product.  Seeing the tasty treat inside offers more than any picture on a label can.

Emphasize key ingredients and features:  When you are looking at designing food labels it is important to highlight the fresh, quality ingredients as well as essential product features and awards it has received.  What sets your food product apart from the competition?  This needs to be an element focused on when designing food product labels.

Plan for post-sale marketing:  Look at your product label as prime real estate.  Take advantage not only of the space on the front of the label but also the back.  Use a label that offers a peel back function and then list product recipes on the back.  This allows you to show case the product you are selling as well as other company products that are used to create the recipes you feature.  Using all the space available on your food product label is smart marketing.

Marketing food products is fun but not easy.  Follow the tips above to get your products off the shelf and into the customer’s tummies.

At Anchor Printing, we take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at for all of your product label design, printing and packaging needs.