When buying anything research is the best way to guarantee that you are getting what you are paying for. Jewelry is one of those items that people only purchase once in awhile so research is necessary to ensure you are getting what you pay for and are overpaying for what you are getting.

Like cars and homes, jewelry is one of those items that you can bargain with the seller as many times there is wiggle room in the price. Jewelry products purchased from many retail locations can be guaranteed to be marked up over one hundred percent. Inventory on jewelry does not turn over nearly as fast as inventory in other retail settings because of this the mark up is higher. Many retail locations will advertise a fifty percent off sale but note like with furniture sales many times the product gets marked way up over cost to be able to be “marked down”. One way to avoid paying huge markups is to purchase jewelry online. Purchasing jewelry online can help consumers avoid increase markups.

There are ways to cut costs when looking for the perfect piece of diamond jewelry. We will use the purchase of an engagement ring as an example for our purposes. If you know what you are looking for when it comes to the style your bride to be will adore for a lifetime then buying the diamond is a whole lot easier.

When considering the four Cs of diamonds it is important to note that a diamond can only be graded while it is upside down. How many times do you think someone will have your bride to be taking off her ring so they can scope out the color or clarity of the stone you purchased? None trust me here unless your father-in-law to be is a jeweler of course. I always say the most important of the four Cs of diamond shopping is the cut because once the stone is set no one will be able to tell from your finger the color or clarity of your stone. The cut however is important as it will determine how the piece will catch the light. A well cut stone will reflect light at every angle and give the piece a sparkle every bride adores.

Another thing to keep in mind when buying any piece of jewelry is the size of the stone. Think about it; what is the first thing that people ask when looking at your jewelry? What carat size is that? Diamonds and many other stones are pricier when they hit the magic number of 1.00. If you are looking to purchase a beautiful piece but at a slightly less expensive rate consider a stone that is .96 carats. To the naked eye no one will be the wiser however your pocket book will notice the difference.

Purchasing jewelry online can save you a bundle as well. Be sure when purchasing from an online retailer to consider the tips above and also make sure you are purchasing from a reputable establishment. A lot of times purchasing jewelry online can be done at a fraction above the wholesale price saving you a bundle.