If you are a company with an online presence in the shape of a website you should be aware of search engine optimization.  As important as the website itself is without traffic to it the website is worth nothing of value to your business.  For people new to internet marketing, search engine marketing is the process of getting your website ranked within the top ten websites for your business keywords.  The website will have the best possibilities for traffic with rankings on the first page of major search engines such as Google and Yahoo.

Many professional companies are available to develop an online presence for your website.  Depending on how many keywords you would like to emphasize in your SEO will depend on the focus and what route is taken for you website.  There are a lot of different options available to help rank your website.  The goal is to move through the process naturally to circumvent any red flags thrown by the search engines themselves.  It is possible to be over aggressive and your site to become black listed within search engines and that would be the downfall to any website.

One issue is whether natural listings or paid listings are better at score better for your websites ranking.  Natural listings are the searches that come up on the left of the search engine.  These will include a title and brief description. Seventy percent of consumers will click on one of the top ten sites listed to find the service they need.  These listings come from the sites that contain the most relevant information to the search term you have put in.  Natural listings are crucial to improve business and are a combination of all websites available on the web.

Another option is paid listings.  These are found at the top and on the right hand side of the search results.  These paid advertisements are target specific and often location specific as well increasing the chances someone from your area is seeing your advertisement. The one bonus of these advertising pay per click buttons is that you only pay when individuals click and continue to your site.  There are many statistics showing the benefits of pay per click.

  • The yellow pages were the internet when I was a child.  Today however, the internet search engines are where over seventy-five percent of people go looking in search of goods and services.
  • As far as methods of direct target marketing pay per click has the lowest fees associated with it.
  • If you are looking for advertising specifically targeted and reaching customers when they have a need, pay per click is a tool that gives them relevant information at the point of interest.

In order to get your website listed naturally there are many factors to consider.  In general there are on page factors and off page factors to consider optimizing your site to reach targeted keywords. With so much going into each factor it is important to seek professional search engine placement advice in order to maximize results for your website.