One of the most important aspects of your product is advertising. Your product is truly only as good as your marketing and promotions. Without proper marketing the majority of the public would have no way to know what the product is, how it benefits them or where they can purchase it. Your product label is one of the most significant aspects in maximizing your product and its exposure.
When it comes to labeling there are many options to choose from including some of the most common; cut & stack, pressure sensitive, roll-fed and shrink sleeve labeling. One of the best types of labels with a variety of benefits is the shrink sleeve.
Branding is what identifies a company to its customers. A majority of consumers will purchase products and services from brands that they are familiar with. If your company sells cheese and moves into the salad dressing market, your customers will often follow. Your brand is what is selling your products. People associate product characteristics such as quality to the brand not necessarily the individual product. Branding is created using custom labels such as shrink sleeves. Shrink sleeves leave more room to promote different aspects of the product and brand. There is three hundred sixty degrees of space from the top of the product to the bottom to promote all aspects of not only the product but the company’s brand.
Another overwhelming benefit in shrink sleeve labeling is the flexibility and strength of the label. With traditional labels the products container must conform to a certain size and shape. With shrink sleeve labeling the product label conforms to any shape packaging. Not only does this allow you creative freedom with product packaging but also reduces waste and cuts down the chances of the product being damaged when shipped. Your product is individually shrink-wrapped when using shrink sleeve manufacturing.
With new biodegradable materials shrink sleeves are manufactured using more environmentally conscious materials. This along with the elimination or product labeling waste makes shrink sleeve labels a more popular labeling option than some more traditional options. The extra protection that the shrink sleeve offers the product also eliminates the need for heavy packaging and wrapping thus decreasing the size of the shipment saving companies money.
Shrink sleeve labels allow the company to promote their brand as well as saving on money while continuing to be conscious of environmental needs. With the money companies save using shrink sleeve labeling they can continue to develop products and enhance the company brand.
At Anchor Printing, we take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at http://anchorprinting.com for all of your label design, printing and packaging needs.