Package and label development are all important aspect within the marketing mix.  Flexible packaging has become widely used in various industries because of the many benefits it offers.  To help your business succeed consider the various designs and patterns available when using flexible packaging to enclose and label your product.

Flexible packaging is not only a choice for food and beverage companies but also finding a niche in industries such as chemicals, laundry detergents and more.

Flexible Packaging Benefits

Customization – One of the biggest benefits in using flexible packaging is how customizable they are.  It is easy to meet the needs and demands of consumers when manufactures choose to use flexible packaging because of how easy it is to customize.  Demands of a variety of products can be met because the material in which flexible packages are made from is easily manipulated to fit a variety of different shape and sized products.  Manufactures can get the packages dyed or cut into shapes that are the most appealing to their customers.

Creativity – When it comes to marketing your product creativity is a key element in getting your brand and product to stand out from the competition.  Packaging pouches, a standard example of flexible packaging are directly printed on and offer a variety of design options that offer numerous benefits to both manufactures and consumers.

Durability – Not only do flexible packages offer the ability to be creative but they are also one of the most durable materials available to use in packaging.  When used appropriately it can increase the lifespan of your product making the product stay fresh longer.  Outside elements are protected from using a combination of aluminum, high grade plastic or both.  Printed pouch manufacturers are required to use the best materials available to keep products untouched.

Size – Though flexible packages are most seen in the smaller sizes, it is important to recognize their importance in larger scales as well.  No matter what size your product is flexible packaging is always an option.

Optional Features – When using flexible packaging, the optional features are what make them such a successful material to use in product packages.  To keep product fresh and liquid beverages from spilling optional features are added to flexible packages.  Zippers, seals, spouts and more are features that attract manufacturers to using flexible packages.  It also makes it so that these products can be reused and sealed for later.  Optional features make flexible packaging more convenient and easy to use.

The marketing mix is made up of a number of different elements including product packaging and labeling.  Make the most of your mix and choose flexible packaging for all the benefits it brings to the table.

At Anchor Printing, we take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at for all of your product label design, printing and packaging needs.