These days, website design services are a dime a dozen. Which, this can be good or bad, depending on how you look at it. What it means for you, however, as a website owner, is that you have a lot more choices available to you when you’re looking to choose a company to create or re-create your online presence, and hopefully you’ll find one that can do more than just a basic website design.
In the past, getting your website listed, and ranked, in search engines was much more simple than it is today. In fact, each year that the internet ‘ages’, it is getting incrementally more difficult to get first-page placement for your chosen keywords. Now, even if your website designer does not understand all of the up-to-the-minute nuances of search engine marketing, if you want effective website design, your website designer should, at the very least, understand the basics of search engine optimization.
See, today, website design is not just about building a pretty or functional website — it’s also about preparing your website to compete in the increasingly competitive search engine marketplace. Any semi-skilled 12-year-old can design a web page, quite frankly, but website design is just the framework that will support your website on the internet superhighway. Website design without structural SEO is like owning a Dodge Viper that’s powered by an 8-horsepower Briggs & Stratton riding-lawnmower engine. While it may look pretty, it isn’t going to take you very far.
While a good website design company should also offer search engine positioning services, at the very least, your website designer of choice should have a solid grasp on what it takes to create a search-engine friendly website. Without these skills, you’re left with nothing but a Viper backed by a lawn-mower engine — it might be a conversation piece, but it won’t get you the results you’re looking for in the online race to the top of the search engine results pages.