Your product can be simply amazing but without a remarkable label people won’t choose yours over the competition.  The product label is a critical piece of the marketing puzzle.  When it comes to the design and creation of a label for your product the sky’s the limit.  There are endless possibilities when it comes to designing your products label.  With the right guidelines in place you will have a label that properly shows off your product and that has it flying off the shelf.

Consider the colors of your product label carefully.  The colors are significant in the appeal of your product.  Here are a few tips as you choose colors to use within your label design.

  • The color of the product itself and the products packaging should be considered.  The desire in label design is to enhance the product.  You want to choose colors that enhance the product and packaging.
  • Choose a color combination that will stand out in the midst of the competition.
  • Take time to understand the guidelines that are in place for your product.  You will need to look at industry regulations and apply them to the label in a way that will not distract from the overall design.  There are certain regulations that are put in place to keep consumers safe and therefore policies that need to be considered.
  • Look at the consumers you are targeting as this can affect the colors you choose.   Certain shades and tones within color groups are associated with products that are high end.  If you are targeting small children high end tones are not a proper choice for obvious reasons.

Consider the font that you would like to use on your products label.  The font is essential to assure that your label is able to be read properly.  Here are some tips to consider when it comes to font in label design.

  • Fonts should be carefully chosen.  A traditional font won’t stand out and therefore should be used carefully.  Use traditional font for label requirements such as UPC codes, ingredient lists and such.
  • It is critical that you don’t use too many fonts on your product label.  Too many fonts cause confusion and take away from the overall design of the label.
  • Choose a font that reflects the brand but sets your product apart from others in the arena.  If you use a certain font for marketing your brand consider making it apart of your label.
  • If a font is not already set in place for your brand take into consideration the personality that you wish to present.  Remember that this is what people will identify your product with so choose one that is representative of the image you want.
  • Make sure the font is clearly visible not only up close but also from a distance.

These are just a few guidelines to help you on your way to perfect product label.

At Anchor Printing, we take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at for all of your product label design, printing and packaging needs.