Thought direct mail was an endangered form of marketing? Think again! Direct mail is thriving as a way for business owners to gain marketing momentum. If you are thinking about adding direct mail to your marketing budget, keep reading to discover some ways it can boost clientele. 

Direct mail delivers messages to audiences with special promotions and other offers that draw customers through the door. Business-to-Business (B2B) is a way to achieve tangible connections through direct mail services. 

Short & Sweet
Just a few years ago, copy on direct mail pieces was almost double what it is today. Direct mail works to snatch the recipient’s attention by offering bold copy, lively colors, short sentences, and a clear call to action by invoking an emotional reaction. Generate curiosity by piquing customers’ interests.

Size Matters
Looking to stand out from the crowd? Make your direct mail a unique size so it is immediately legible – and noticeable – to your audience. Postcards are a great way to engage with customers, as people are spending less time reading and more time glancing. Postcards are also more economical than traditional direct mail options. 

Who, Me? No, You!
Personalization is all the rage these days, thanks to help from highly complex, data-driven technology. Customized strategies and a multitude of data points ensure your message is headed to the right mailbox. Mailing lists have progressed to allow for a higher Return on Investment (ROI) in marketing.

Free samples are a plus when trying to familiarize an audience with your brand. To jumpstart sales, offer something free as a highly effective way to connect with your customers. If they are impressed, they are more likely to purchase products from you in the future or recommend your services to a friend or family member. 

QR Codes
QR codes have been around for some time, but in recent years they have gained momentum for online business integration. Printing a QR code on your direct mail piece is an efficient way to interact with potential customers by showcasing your online presence. 

Deals & Discounts
Direct mail is an excellent – and tried-and-true – way of promoting coupons to customers. Ensure your dollar amount or percentage off is bold, clear, and concise to intrigue your audience. 

Direct mail won’t be going extinct any time soon. With innovative technologies, fresh marketing strategies, and adaptive takes on traditional formats, businesses can utilize direct mail to reach clientele. 

Looking for direct mail design and print services? At Econo Print, we know direct mail. Work with us today!

At Econo Print, we strive to deliver the highest-quality printed products possible. We produce top-rated goods in a timely fashion at a competitive price. Listening to our clients and helping them achieve their business goals is our top priority. We are proud of the strong roots we’ve built in the community and pride ourselves on using cutting-edge technology. Our products, commitment to service, and level of expertise exceed our clients’ expectations. Contact us today or visit to learn how we can help launch your business to the next level. Written by the digital marketing team at Creative Programs & Systems: