Author: Creative Programs and Systems - page 102

Choosing Radparts For Your Linac Needs

Posted on by Creative Programs and Systems - Updated


Radparts is a unique supplier of OEM replacement parts for linear accelerators and CT scanners.  We partner with Acceletronics who offers a number of services surrounding LINACS including sales of new and refurbished radiation equipment, the servicing of radiation equipment, and a variety of services including relocation and removal of linear accelerators.  This arrangement allows us to provide services that other companies cannot.

Selling new and refurbished medical equipment can be quiet a challenge.  This is true of CT scanners, linear accelerators, MRI systems, and other higher valued medical equipment.  Medical facilities face a great deal of challenges of their own with making large scaled equipment such as financing, regulations, time issues, delays, and a million other obstacles that can cause delays.  When working with the team at Acceletronics and Radparts we help to create a process that is practically seamless for our clients.  This allows you to focus on growing their business and creating an environment to offer the most complete and comprehensive patient care program for patients undergoing radiation therapy.

Why We Are Better Than the Rest

  • Short-Terms Solutions – Sometimes facilities need a little more time to prepare for the installation and delivery of their new or refurbished linear accelerator.  When our clients find themselves in need of a temporary solution to ensure their patients needs are met, we have them covered.  Our sister company, Acceletronics, has pre-owned equipment that can be purchased to buy some time. These systems can then be utilized as a back up at a later date or resold.  This is often a more affordable solution than renting a mobile unit.
  • Financing – New facilities and healthcare centers do not often have a lot of capital to buy and operate new medical equipment.  We offer financing options as well as less expensive refurbished equipment that can be used to provide quality care to patients until facilities are more established.
  • Contracts for Service – We offer a number of contracts for servicing equipment. The major benefit is the team effort between Acceletronics and Radparts which ensures the parts that are needed to service your equipment are available and ready when needed.  Here at Radparts we specialize in parts for repairing all linear accelerators and radiation equipment.  We are the world’s largest independent distributor of OEM replacement parts for LINAC. With over 65,000 parts in stock and 3,200 individual line items – we are almost guaranteed to have what is needed to service or repair your equipment in a timely fashion.

Radparts is the world’s largest independent distributor of OEM replacement parts for Linear Accelerators and Radiation Oncology equipment.  Radparts provides high quality, user friendly, low cost parts and support for linear accelerators and radiation equipment. More information can be found at https://www.radparts.com/.



RadParts

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Signs Your Pool Needs Resurfacing

Posted on by Creative Programs and Systems - Updated

Is your pool in need of some extra love and extreme maintenance? Do you know the signs that your swimming pool is giving you that it may be time for resurfacing?  Some our obvious, some not so much.  All in all, your Gunite swimming pool is very helpful in telling you it needs some attention.  Below are five signs that your pool could stand some help from a resurfacing service like the professionals at Pound Pool Plastering. 

Flaking, Peeling Layers of Plaster

Have you started noticing the plaster of your pool or spas starting to peel on the steps or floor?  This is known as spalling in the pool industry.  Pool water with a low PH or low calcium causes spalling.   When this occurs, there is no way to properly repair the issue.  When spalling is noticed the pool or spa needs to be resurfaced or re-plastered.

Surface Stains

There are a number of culprits for surface stains including copper, calcium and salt.  These issues cause a grayish blue discoloration.  The pool industry calls this phenomenon topical stains.  These topical stains stick to the surface of the plaster.  Stains can be cleaned with an acid wash however this needs to be performed with extreme caution.  If stains are severe re-surfacing may be the only way to get rid of the stains. 

Roughness

When your pools plaster is no longer smooth it is a sure sign that it is time to call us.  Chemicals eat away at the pool surface causing roughness as well as extra calcium deposits.  When the surface starts to feel more like sandpaper than silk it is time to have the plaster resurfaced.  No one wants bloody feet after swimming. 

Check Cracks

It is hard to see check cracks but if you look closely you will notice cracks that appear to look like a spider web.  Some people say check cracks look like what an egg looks like when it cracks.  These cracks are a natural part of hydrating cement but are more noticeable when the pool is drained, and the sun is shining on it.  With the pools plaster expands and contracts with chanced in temperature changes small cracks in the plaster grow.  The only way to get rid of these cracks is to re-plaster the pools surface.

Discoloration

When you first had your pool installed it was a beautiful white, blue, or gray finish but today when you looked out you noticed it was no longer the lovely shade you originally loved.  Instead it is streaked with white streaks and spots, the plaster is being bleached out.  It usually starts on the steps of the pool and slowly moves to other areas of the pool plaster.  If this is an issue for your pools plaster when having the plaster redone it is important to choose a more durable plaster finish such as pebble as it doesn’t discolor as easily as plaster alone.

Pound Pool Plastering offers several options when it comes to servicing your pool including plaster, caulk, tiling, cement decks, plumbing, and coping in both commercial and residential settings.  More information can be found at https://www.pound-pool-plastering.com/.



Pound Pool Plastering

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Summer Weddings Tips

Posted on by Creative Programs and Systems - Updated


Summer is always a season that people are looking forward to. It’s one of the best times of the year to enjoy the outdoors. Many brides and grooms love the sound of having a summer wedding.  With all of the positive aspects to a summer wedding, every season comes with its fair share of things to consider. Hiring a wedding coordinator to help overcome these obstacles can save you a lot of stress. Learn a few important do’s and don’ts when planning your summer wedding below.

Protection from The Sun

The warmth of the sun does feel great but too much of a good thing will make any event a disaster. Give your guests opportunities to escape the heat.  This will make your wedding more enjoyable. When choosing an outdoor location, locate shade options as well as an available air-conditioned space if it is needed.

If you cannot escape the sun at times during the wedding, be sure to supply guests with sunscreen.  Sunburn and overheating can become very serious and no one wants memories of friends or family having medical emergencies during their event. Prevent these situations by placing water bottles in accessible areas during the ceremony and reception, use misting fans, and have multiple cooling stations. Once the party begins, dancing heats things up even more, place cold water near the action. Wedding coordinators can help locate the perfect vendors for even more options for refreshing cold beverages.

Get Those Save The Dates Mailed

Summer time is very busy for a lot of families. With school being out of session, many families choose to plan their vacations during these months. Letting your friends and family know of your upcoming nuptials will allow your guests to plan.  This will ensure their calendars are earmarked early enough to plan around your big day. Many couples tend to forget about the save the dates and are not sure the proper etiquette on mailing them.  It is always a good idea to consult with a wedding planner for help in this area.

Choose Lighter Food Options

When thinking of food to serve at a summer wedding, it is best to stay away from anything too heavy since it will not mix well with the heat. A few good options would be to stick with a main course that is grilled or a local option to provide a fresh selection for a variety of appetites. A playful in season fruit or appetizer or using pie or popsicles instead of traditional cake will sure to please all your summer guests.

The Right Time of Day

With summer temperatures peaking mid-day, it is wise to begin your celebration in the late afternoon or early evening.  The sun’s heat will not be as intense and make your guest more ready to dance and have fun. Not only is the sunset a beautiful back drop for your wedding, it will also be perfect lighting for photos.

Summer Attire

The last thing you want on your big day is to be hot and uncomfortable the entire day. A bride should choose a dress that has a lighter material that allows it to breath such as silk. Many brides are skipping the traditional look and switching to shorter more adventurous gowns. If you have your mind set on a large ballgown, try wearing it only to the ceremony and then change into something smaller or a cocktail dress for dancing at the reception.  As for the grooms, choose lighter color suits such as light gray or a beige will provide the perfect casual, beachy look for any summer wedding.

Event Planning DC provides full event planning, partial event planning, wedding planning, month-of (day-of) event coordination, event styling/design and decorating services throughout DC, Maryland, and Virginia, with access to local and national vendors who may provide additional services suitable for your event and budget.  We pride ourselves on providing only the highest quality event coordination, giving you and your guests the perfect day, no matter what the occasion including exclusive corporate and non-profit events, weddings, Bar & Bat Mitzvahs, community events and milestone celebrations.  More information can be found online at https://www.eventplanningdc.com.



Event Planning DC

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Installing Bus Ducts Properly

Posted on by Creative Programs and Systems - Updated

Bust ducts, known also as busways, are created from a sheet of metal with the busbar being made of copper or aluminum. Bus ducts conduct electrical currents, that is their main purpose when used in manufacturing.  Many companies manufacture bus ducts, with the most popular supplier being Square D.  Not only does Square D manufacture bus ducts, they supply a wide range of bus plugs, electrical switches, circuit breakers, and more.  Proper installation and assembly of a bus duct will save you money and prevent costly downtime. 

Proper Bus Duct Installation

In order to ensure your electrical system functions properly your bus ducts must be installed correctly.  Bus ducts are used to provide power throughout an electrical system so if there is an issue with the bus duct it can result in costly delays and downtime.  In order to avoid this, proper installation is required.

The Importance of Ampacity

The amount of electrical current that a device can withstand without being damaged is known as ampacity.  A bus ducts ampacity rating is determined by using the temperature within the operating space and referencing a standard chart for temperature assumptions.  Once the operating temperature has been determined users must consider the rise in temperature between a zero current and a full load current.  As an example, a common bus duct with copper inside often has a current rating of 2,000 amps per square inch.  The rating results in the voltage dropping as the temperature increases.

Additional Protection

Like with any installation especially electrical, location is a key aspect that needs to be considered.  For most facilities bus duct installation is downstream from transformers and upstream from the primary overcurrent device.  Whatever devices is being used to protect the transformer cannot be used to protect the bus duct from electrical fault.

Extra protection to the bus ducts is another way to decrease any potential downtime from occurring.  When downtime occurs, facilities end up paying for workers to stand around.  Adding an extra layer of protection to your bus duct will give you extra peace of mind as you will know your bus duct will properly function.   

Bus ducts that are installed outdoors should include protection from the elements.  Choose a shelter that allows water to drain vs sitting in a pool overhead.  Extra water allowed to collect can cause a short in the bus duct.  Humidity can also be an issue when bus ducts are utilized outside.  This can be prevented by using stainless steel as it inhibits corrosion.  An epoxy primer of paint can be added to the housing to prevent the oxidation of the metal.

Bus ducts can also be installed on an outside wall.  When this is the case proper flame-retardant wall fittings that are waterproof and vapor-resistant should also be used as a precaution.  Extra supports for the ducts where they enter the wall should be in place to hold the extra weight. 

The installation of bus ducts is important.  Correct installation allows a system to function properly without downtime.  Protection helps to prevent corrosion and protects from outside elements.  And using proper metals and assembly kits from the manufacturer help to ensure you are using the right materials for your bus duct assembly.

J & P Electrical Company is a full-service electricalcompany that supplies contractors, end users, and supply houses with new surplus, quality reconditioned, and obsolete electrical equipment. We offer a wide range of electrical equipment such as bus plugs, bus ducts, panelswitches, and transformers. Services include asset management, product reconditioning, and electrical products. More information can be found at https://www.jpelectricalcompany.com

J & P Electrical Company

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3 Tips For Installing or Replacing a Linear Accelerator

Posted on by Creative Programs and Systems - Updated

New linear accelerators can cost a medical facility between 1 and 5 million dollars.  The expense of owning a LINAC does not stop once it has ben purchased.  There are items outside of the actual equipment purchase such as a simulator, training computers, treatment rooms, salaries, ongoing training, operation expenses, maintenance, repairs, and more.  The total cost of large scaled medical equipment is never one that should be underestimated.  Whether you are installing a brand new or refurbished linear accelerator, installing a LINAC for the first time, or replacing an existing one there are three tips the professionals at Acceletronics want to give you.

Step One – Plan, Plan, and Plan Some More

The installation planning process for a linear accelerator takes between six months to eight years.  The length of time for planning your project can span almost any length of time.

  • When planning new technology, you will first want to establish the technology that you need in order to treat patients.  What types of cases will you be treating?  Consider the options IMRT, IGRT, and so on.
  • If you are installing a linear accelerator in new construction, you will want to consider the constraints that come along with that.  What local permits do you need, do you have the proper power supply needed for this large scaled equipment, are there constraints that will limit your installation?  If you are renovating a space consider the rooms constraints, size, location of isocenter and so forth.
  • Create a timeline for major milestones.  When will the vault be completed, when are vendors scheduled to install computers?  When planning these things consider potential areas where conflict can occur and come up with a backup plan.
  • Once the goals are established, a budget is needed to acquire the new equipment.  Consider other aspects as well such as training, equipment needed to run the LINAC and treat patients, and the extra items that can be forgotten about when focusing on the large scaled purchase.

Step Two – Hire Based on Experience

When hiring a team of professionals, it is crucial that you hire experts.  Experts are needed for designing the vault, construction, providers of equipment and supplies, IT support, clinical implementation teams, and such.  Don’t trade cost for quality.  Sometimes a little bit more money now can save you a great deal of money later on down the road.  Ask for references when working with different vendors.  Hire only those vendors that understand the collaboration effort needed to install medical equipment such as CT Scanners and Linear Accelerators. 

Step Three – Commit to Quality

When buying a used or refurbished linear accelerator there is a three-step process that you should follow to ensure you get a machine that meets your needs and beyond.  These steps include: a review of the LINAC’s service history (look at major service events such as waveguide replacement), review the machine’s utilization and beam hours, and perform a physical inspection of the machine. 

As an independent LINAC service company, Acceletronics is dedicated to delivering the best equipment performance and services for linear accelerators and CT scanners across all major brands and models, as well as new and refurbished LINAC systems for sale.  More information can be found online at https://www.acceletronics.com/.

Acceletronics

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Materials To Choose For Your Plaster Pool

Posted on by Creative Programs and Systems

With summer right around the corner many people have begun to consider the shape their pools plaster is in, and others are starting to think about installing a new plaster pool.  Whichever situation describes the one you are in; Pound Pool Plastering is here to help.

Whether you are classic and want something clean and straightforward, like a simple white plaster, or you want multiple colors which can be found with pebble finishes, or something in between there is something available to fit your need.

Our pool plaster finish specialists understand the benefits and drawbacks that come with every surface product available for your plaster pool finish.  There is a lot of information to digest, especially if you are new to the pool scene, which means it is crucial to find a pool plaster company that fully understands the pros and cons of different plaster materials.  Our pool surface coordinators are experts in communicating with clients throughout the process from choosing a finish through to the day the water is filled.

Pool plaster is a unique element in that it is always submerged in water that is treated with chemicals.  It is different than other types of plaster materials.  Use the following as a guide when discovering more about different pool finishes.

Simple White

White pool plaster has been a standard finish for many pool and spa surfaces.  For as long as people have been swimming and soaking, white plaster has been around and remains a popular choice even with the introduction of new materials.  The strength of white plaster is that it offers a clean, light, blue appearance when the water fills the pool. 

It is also more affordable than other plaster options.  The concern with white pool plaster is like that of all plaster concerns in that if the chemicals within the pool are not properly maintained you can expect a change in the plaster’s appearance.  With white plaster these may stand out more than they would with a colored plaster.

Plaster Additives

Some pool owners choose to use plaster with additives added.  These additives hide the imperfections that come with time from white and colored plaster alone.  These highly innovative chemical additives are combined with the plaster before the application process.  The additives change the physical and chemical composition of the plaster and essentially strengthen the plaster, making it more durable without having to sacrifice the aesthetics and texture.  These additives do tend to add to the overall cost of the plaster but added longevity may make it worth it.

Aggregates

Another option is aggregate.  This is a special ceramic coated sand that is pre-mixed into the plaster.  There are many benefits to aggregate. 

It offers a wide range of color options from basic beige to vibrant greens.  It also creates a surface that is stronger than white plaster alone.  It is the most expensive pool plaster variant and can be susceptible to surface issues if the water chemistry is off.

There are a ton of variables to consider before choosing a material/finish for you pool!  Call the experts at Pound Pool Plastering today for a free in home consultation at (248) 476.4544. Pound Pool Plastering offers several options when it comes to servicing your pool including plaster, caulk, tiling, cement decks, plumbing, and coping in both commercial and residential settings.  More information can be found at https://www.pound-pool-plastering.com/

Pound Pool Plastering

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Should You Repair or Replace Your Home’s Roof?

Posted on by Creative Programs and Systems

A leak in your homes roof can cause some damage to your home and cost you some serious money if not caught and dealt with.  If water is allowed to accumulate, overtime you can expect to see saggy drywall, mold, and rotting wood frames.  When you see the damage, you should repair the damage. Call a roofing contractor ASAP.  Usually roof repairs are not simple matters.  It requires diagnostics and a detailed analysis of repairing the roof verse replacing the roof.  This guide can help.

A leak in your homes roof can cause some damage to your home and cost you some serious money if not caught and dealt with.  If water is allowed to accumulate, overtime you can expect to see saggy drywall, mold, and rotting wood frames.  When you see the damage, you should repair the damage. Call a roofing contractor ASAP.  Usually roof repairs are not simple matters.  It requires diagnostics and a detailed analysis of repairing the roof verse replacing the roof.  This guide can help.

Leaky Roofs

When your roof has a leak, it is crucial you fix it immediately.  Repairs to leaking roofs need to be permanent verse temporary.  You have a few choices when it comes to repairing leaks.

•           If your roof is sound overall besides one or two week spots the damage may just be from something out of the norm like a falling branch or a strong windstorm.  When making repairs be sure they are permanent.

•           If your roof is showing signs of wear, then making repairs will only solve a temporary problem before other leaks appear.  This will be the time you will want to start considering a new roof.

•           If you need a bit to prepare for the roof replacement, leaks can be covered with tarps or plywood until the process of getting a new roof can begin.

•           If you know you are unable to install a new roof anytime soon then go ahead and make semi-permanent repairs.  Replaces shingles, perform attic inspections, and after it rains be prepared to repair interior damage.

Roof Problems

Without ever noticing an issue, it is still crucial that you inspect your roof twice a year.  You will look for cupping, splitting, water damage, missing shingles, issues with gutters, and more.  Below are some issues that are common and how to fix them.

Replacing Shingles

During your bi-yearly roof inspection you may notice a few missing shingles.  If this is the case, you can most often fix this without the need to call in a professional.  Locate the area where the shingle is missing and using shingles leftover from the original install replace the shingle.  Remove all of the damages shingling, install fresh underlayment, and replace the shingle.  Flat roofs are a bit different and require assistance from roofing contractors that specialize in flat roofing.

Attic Ventilation

Your roof and attic need to breathe otherwise air will be trapped and ruin the insulation and cause mold which leads to rot.  Vents are a key element in roofing.  Without vents, ice can build up in the winter because no warm air would ever reach the attic.  There are four types of vents to be aware of: soffit, ridge, roof, and gable vents.

As a full-service home improvement contractor servicing all Southeast Michigan, Kearns Brothers, Inc. offers clients a wide range of services to meet their construction needs including:  roofing,  siding,  window,  masonry, chimneys, gutters, and insulation services.  More information can be found at https://www.kearnsbrothers.com/.

Kearns Brothers

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Easy Guide On Wedding Attire

Posted on by Creative Programs and Systems


Its wedding season and you know what that means, our confusion about what proper attire is for the vastly different events.  The wedding coordinators at Event Planning DC are here to help with this easy guide on wedding attire.

When the Invitation Says: White-Tie Wedding Dress Code

This is attire for the most formal event you can think of.  Attire you would wear to attend a White House reception dinner.  Ladies should wear a formal, floor length gown with conservative jewelry, high heels, and an elegant clutch.  There are no exceptions to this.  Men should choose a tuxedo with tails.  A formal white shirt should be worn with a simple colored vest and bow tie, think white, gray, or black.  Formal footwear should be worn as well like derby shoes or oxford styles.

When the Invitation Says: Black-Tie Wedding Dress Code

A step down from formal, but still incredibly dressy, black tie weddings most often occur in the evening.  There are a few more options for men and women alike at a black-tie affair.  Ladies can choose from a formal gown or a classy cocktail dress.  Dressy heels or flats can be chosen. 

If you are uncomfortable in a gown or dress a dressed-up pants suit is acceptable.  Men must wear a tuxedo, but it doesn’t have to include tails.  A black tie, vest or cummerbund are completely acceptable. 

Patent leather shoes can be worn.  If the wedding is in the summer, men may consider a white jacket with black tuxedo trousers.

When the Invitation Says: Formal or Black-Tie Wedding Dress Code Optional

This is the trickiest of tricky invitation to receive, let us help decode.  This means that the occasion is slightly less formal than black tie, so a tuxedo is not necessary, but it is still formal enough if you want.  Ladies can dress as they would for a black-tie wedding.  Men however can choose a tuxedo if they want but can also be appropriately dressed if they show up in a formal dark suit, white shirt, and conservative tie.

When the Invitation Says: Semi-formal or Dressy Casual Wedding Dress Code

This is when the time of the wedding really plays a role in how people dress.  Darker is better for evening events and lighter colors and fabrics are better for the daytime.  Ladies should choose a cocktail dress or dressy skirt and top.  A floor length gown is inappropriate. 

Heals, wedges, or flats are acceptable.  If an event is outdoors, then it is best for ladies to avoid traditional heels as they are likely to get stuck along the way.  Men should wear a suit and tie, again depending on the time of day it can be light colored or dark.

When the Invitation Says: Festive Attire Wedding Dress Code

This one is new and has a lot of leeway.  Attendees can have fun and play with their look or choose cocktail attire that is a bit more playful.  Ladies can choose a cocktail dress or super fun party dress. 

Funky accessories are okay and bold colored shoes as well. Men should wear a suit jacket however it can be jazzed up with a colorful tie and jazzy pocket square.

When the Invitation Says: Casual Attire Wedding Dress Code

This is usually the case for weddings that are outdoors or on the water.

It will be a laid-back occasion and attire is simple.  Of course, you should NEVER, let me say it again… NEVER, wear jeans, shorts, or a tank to a wedding.  Not even when it is noted that it is okay.  Ladies should opt for a sundress and wedges.  If you think it may be chilly a sweater can be worn.  Sandals and sneakers are still off limits.   Men are free to wear dress pants or khakis.  A collared shirt is recommended but a tie and sport jacket are optional.  T-shirts and tennis shoes are off limits.

When the Invitation Says: Tropical or Destination Wedding Dress Code

You must dress appropriately for the weather.  Always err on the dressier side if you aren’t sure however you want to be comfy for the weather.  Ladies can choose a sundress with sandals or wedges.  If it is super sunny a hat that blocks the sun is just fine as an accessory.  For men a sport shirt or lightweight jacket is appropriate.  Short sleeve button downs are a great option as well, consider a guayabera style shirt. Khaki pants are appropriate for men as are dock style shoes. 

Think Casual when dressing for this type of wedding.

Wedding attire is always a little tricky.  It is always better to be over-dressed verse under dressed EXCEPT in situations where you “out attire” the bride and groom.  If you have any doubts reach out to the couple.  If you are close enough to be invited to their special day they will have no problem at all telling you how you should dress for the occasion.

Event Planning DC provides full event planning, partial event planning, wedding planning, month-of (day-of) event coordination, event styling/design and decorating services throughout DC, Maryland, and Virginia, with access to local and national vendors who may provide additional services suitable for your event and budget.  We pride ourselves on providing only the highest quality event coordination, giving you and your guests the perfect day, no matter what the occasion including exclusive corporate and non-profit events, weddings, Bar & Bat Mitzvahs, community events and milestone celebrations.  More information can be found online at https://www.eventplanningdc.com.



Event Planning DC

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Traditional Marketing Methods Don’t Translate into the Digital Era – CPS Can Help!

Posted on by Creative Programs and Systems


Can you even remember what it was like not to have access to the internet everywhere you went?  It is hard to imagine there is anyone out there that is not using the internet.  The number of internet users rises on a daily basis which has led to a change in the way consumer shop which means that the way businesses conduct business must also change.  Offline marketing is not nearly as effective as it once was.  Because we use marketing to connect with people when they are ready to buy, where they are ready to buy it is important that companies expand their reach into the digital world.

There is not really any way to compare print marketing with digital marketing.  They are two very different beasts however; in theory they have the same objective – to promote your products or services.  They just have very different methods of achieving this end result. 

Digital marketing is all encompassing.  It includes all marketing efforts on electronic devices and the internet.  It allows businesses to use digital channels like Google & Bing (search engines), Facebook & Twitter (social media), Email, YouTube, PPC, and other websites to connect with users. 

In order for digital marketing to be effective, a campaign must support the goals of the customer.  Connecting with users where they are and when they are ready to purchase online requires a spectrum of tactics and it is up to business owners to decide how each method can be used to market their company. 

Examples of Digital Marketing

  • Search Engine Optimization (SEO)
  • Content Marketing
  • Social Media Marketing
  • Pay Per Click
  • Email Marketing
  • Affiliate Marketing
  • Marketing Automation
  • Online Public Relations

Search Engine Optimization (SEO)

SEO is the process that is followed when optimizing your website in order to land on the top of the first page of a search engine.  The first organic positions have proven to receive more traffic than websites that are placed on the second+ SERP.

SEO can be done on a website pages, off of websites, and on the backend of websites. 

On page SEO involves content creation, the text which users will reach when opening a page of your website.  Keyword research is performed to ensure your content is made up of search terms users are entering to find you.  Higher placement on search engines occurs when your website provides the solution to the users need.

Off page SEO involves the creation of inbound links. This is what gives your website authority.  The number of links back to your site from outside sources shows search engines that you have clout, which increases rankings for the search terms you care about. 

The last aspect is technical SEO.  Every website has a backend.  There are a number of platforms developers can use to create your website.  Here at CPS we use custom coded backends which means that our developers hand code each aspect of your website unlike template platforms like WordPress that use plugins.  This allows us to better focus on the technical aspects of SEO including: image sizing, structured data markup, CSS file optimization (all 3 increase the speed at which your website loads) and Meta tags (which helps with optimization).  

All three – On Page, Off Page and Technical search engine optimization are used in Google’s algorithm for placement in their SERP.

Content Marketing

Through the creation of and dispersing of different types of content assets business are able to increase brand awareness, boost traffic, and generate new leads, all of which should lead to more customers. There are several channels to create content marketing including:

  1. Blog Creation and Regular Posting
  2. Ebooks, Whitepapers, and Case Studies
  3. Infographics

Social Media Marketing

Through the use of regular updates using social media companies can increase brand awareness, boost traffic, and generate new leads, all of which should lead to more customers.  There are a number of different social media outlets that companies can use that all attract users in a slightly different way.  I am sure all of you by now have heard of Facebook however there are a number of other SM products including: Twitter, Linkedin, Instagram, and Pinterest.

Paid Search & Display Advertising (Pay Per Click, PPC)

PPC is a popular method of advertising your website that involves publishing ads targeted to researched keywords.  When the ad is clicked, and a user enters your website you are then charged a nominal fee. Pay per click through Google Ads is the most common PPC.  Advertising ads are placed within Google search and display networks which includes Google SERP and YouTube.  Placement is determined by your budget, keywords QS, targeted ads, and competition.  Other Pay Per Click channels include Facebook, Twitter, & Linkedin.

Affiliate Marketing

Performance-based advertising includes when you receive commission for promoting someone else’s product or service on your website.  This includes video ad hosting using YouTube Partner Program and posts of affiliate links on your SM accounts. 

Marketing Automation

This type of marketing uses software to provide basic operations without users entering information uniquely.  Software enters repetitive information for users so that they do not have to do it manually in several different locations.  These scheduled automatic postings can be done in several previously mentioned areas of marketing including:

  • Newsletters
  • Social Media Posts
  • Emails
  • Lead-Nurturing Exchanges
  • Tracking and Reporting.

Email Marketing

Email is a common method that all companies use in communication with prospective, new, and current clients.   Emails can be sent often or infrequently.  Emails keep your company in constant contact with people that have previously expressed interest in your business.  If you are looking for an inexpensive way to promote an event or upcoming sale an email marketing campaign is a terrific marketing tool to use.  There are many types of emails that can be sent including:

  • Newsletters
  • Updated Blog Posts
  • A Follow Up to Website Visitors
  • Loyalty Program Member Emails
  • Customer Nurturing Emails Such as Recipes or Tips

Online Public Relations (PR)

Public relations online is similar to that of PR in the “real” world.  It gives business the opportunity to earn coverage through different digital mediums.  Traditional PR might include volunteering at a local food bank that a news outlet is covering.  You are giving to the community and in return your good will is publicized.  Online PR is similar, the channels commonly used include:

  • Social Media – Talking to journalists on different social media platforms allows you to form relationships and grows your media opportunities
  • Online Reviews – Engaging with customers that leave both positive and negative reviews allows you to add a human element to your brand and protect your company’s reputation.
  • Replies to Comments – Just as you respond to online reviews, responding to comments left on Blog posts, social media content, and other types of website materials gives you an outlet to engage with and produce conversation that centers around your company website.

Long gone are the days of approaching marketing as a one size fits all process.  In the digital age that currently exists it is important to meet users where they are and show them how your products and services meet their needs.  Everyone has a different approach when using the internet which is why digital marketing is key to ensuring that you are reaching customers where they are and when they are ready to act.  By creating a digital marketing strategy that encompasses a variety of means you are sure to reach a wide variety of users with your digital message.

Creative Programs and Systems is an all-inclusive tech company that specializes in Custom Development, Managed IT Services, and Digital Marketing.  All work is done in-house, we never outsource services from custom server builds and workstations, custom software programming and phone app development, to search engine optimization and paid advertising, our professionals provide results.  For more information on CPS check out our website at https://www.cpsmi.com.



Creative Programs and Systems

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Home Remodeling for Aging in Place

Posted on by Creative Programs and Systems


There is an upward trend occurring where seniors and retirees no longer seek a life of leisure within a retirement community instead opting to age in place. There are many reasons that seniors are looking to stay in their homes longer including the fact that they are in better health and physical condition than past generations. Even though seniors are at the top of their game in 2019 there are still precautions to take in creating safe spaces within their homes.  Even though their health is better, aging still takes a toll and changes the way in which their bodies operate. 

One of the first areas that we like to focus on is the bathroom.  There are a number of hurdles that can make the bathroom the most danger room in the house for aging seniors.  Getting in and out of a tub, standing from the toilet, dim lighting, and inefficient cabinets.  Simple renovations can include:

  • Installation of a comfort-height toilet
  • Putting in place grab bars
  • Replacing standard tubs with step-through tubs or showers without a curb
  • Add sliding shelves under bathroom sinks for easy access to products kept under the sink

Stairs also create a challenge for aging family member inside and outside of the home.  Chair lifts make two story homes doable for seniors that have trouble navigating the stairs.  Exterior ramps can be installed to make entering and exiting the home safer.  Handicap ramps can be installed either permanently or temporarily and can be made from a number of materials from wood to aluminum. 

Another major issue that is present for seniors that choose to stay in their homes as they age is the issue of lighting.  Aging causes changes in vision and make it hard to see when the natural light is not present such as in the evening.  With the installation of light switches that light up at night and motion-activated lights, it is easier for seniors to move about even when it is dark out.

Age in place remodeling, otherwise known as universal design, is making it possible for seniors to stay in their homes longer.   Universal design creates an environment using products that offer safety and comfort to people of all abilities without further need for adaptation.  Glen Miller the Home Doctor has been installing wheelchair accessible ramps, renovating bathrooms, adding additional lighting, and creating safe homes for seniors and those with mobility issues. 

Glen Miller the Home Doctor is a licensed general contractor servicing Livingston County and the surrounding areas.  Glen offers a wide range of services including home maintenance plans, age in place remodeling, kitchen and bathroom remodeling, finished basements, and hardwood floor refinishing.  More information can be found online at https://www.glenmillerthehomedoctor.com/.



Glen Miller The Home Doctor

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