Month: October 2014 - page 3

Choosing Between A Fixed Blade and Locking Knife

Posted on October 21, 2014 by Creative Programs and Systems

There are two main types of knives that everyday people need. It doesn’t matter if you are out on a hunting adventure, a camping excursion or simply taking on day to day chores a quality, well-constructed knife is not only convenient but necessary. The two main types of knives have nothing else in common with one another except that they both have the capability to cut. Fixed blade knives and folding knives are completely different in the tasks that they perform.

Depending on what you are looking for and what the knife will be used for will decide what type of knife you choose. If you are looking for a one piece tool that will last a lifetime consider the purchase of a fixed blade knife. You will find that fixed blade knives come in a variety of sizes as well as with an assortment of blade lengths. With a fixed blade there are no folding parts to concern yourself with. The only issue is that in order to safely transport the blade it must rest in a sturdy sheath.

The benefits of purchasing a fixed blade knife are plentiful. One obvious advantage is the ease of cleaning. The knife is one continuous piece, this is helpful in preventing debris from being tangled with in the folding handle. The blade strength of a fixed blade knife is stronger than that of folding knives as well. With fixed blade knives it is also possible to interchange the blades in order to perform a variety of functions.

There are also major benefits that come along with purchasing and carrying a folding knife. The most obvious being that folding knives are convenient to take with you in a pocket or actually anywhere for that matter. The blade flips to store directly inside the knives handle. This is the most common type of knife that people own today. It cannot only be used as a self-defense weapon when needed but most commonly a usable tool.

There are also options within the category of folding knives including lockback knives, linerlocking knives and pocket knives. Lock-back and liner-lock knives are made for easy one handed use. The knife offers additional safety with the locking mechanism that holds the blade in place while it is in use. Pocket knives are more compact then other types of locking knives. They also tend to be more functional for everyday use.

No matter what type of knife you choose to carry with you or to use as your tool of choice it is important that you choose one made from quality materials. Spend time looking at the mechanics of a locking knife, if this is the type you choose. This is the point at which many folding knives fail to compare with the strength that is provided with a fixed blade knife.

KnifeMule.com is an online retailer specializing in a variety of specialty knives including top brands such as Zero Tolerance, Boker Tree Knives, W.R. Case Knives and more. For more information or to purchase a variety of knives online find us at https://www.knifemule.com.

Knife Mule

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Essential Survival Gear For Your Next Outdoor Adventure

Posted on October 21, 2014 by Creative Programs and Systems

When it comes to packing for your next outdoor adventure what will be the first thing you add to your backpack? No matter what type of adventure I am about to embark upon be it camping, hunting, fishing or just a good long hike there are a few essentials I look to carry with me. It never ceases to amaze me when people are sharing their stories of survival how quick an innocent journey turned into a fight for life.

The first and most essential item that I pack no matter how short or long my expedition is planned for I take a solid knife, actually knives. I always pack a solid fixed blade knife along with a multi-tool pocket knife. For any outdoorsman it is crucial to have a tool that can cut anything and everything from string to sticks. It is important to take more than a simple pocket knife on any voyage because a pocket knife is not strong enough for all that will need to be tackled if you are in survival mode.

There are several types of outdoor knives including fixed blade knives of all sizes, pocket knives with a variety of blade types and sizes and large chopping and slicing blades. All play a different role in their ability to assist in surviving the great wilderness. Consider the quest you are on and packing accordingly. An outdoor hike with the family might be the perfect place to only pack a small to medium size pocket knife. If you are going on an exciting quest set to send you in a remote area that you have not traveled before take a large fixed blade knife and a medium sized multi-tool pocket knife.

Besides packing a knife or two I always pack paracord. It is the perfect tool to allow you to make emergency repairs, rough it in the great wilderness, fishing and most importantly first aid. Emergency repairs such as replacing a shoelace, creating a tow rope, tying up your kayak, or keeping your food up off the ground away from bears.

Paracord is a useful tool when roughing it outdoors. It allows a simple tarp or poncho to be tied up creating a canopy that will keep you dry. The cord is also useful in creating traps to help hunt food or even to weave together logs and sticks to create a raft if the environment calls for it. Paracord can help outdoorsman of a variety of skill levels to create fire when used to create a bow drill. You can also use paracord to make snow shoes. It is a jack of all trades type of tool when exploring the outdoors.

Something many people forget about is that the need for first aid can arise at any time. Paracord can be used to tie two straight sticks around a broken arm or leg to create a splint or even to tie a sling to keep your arm in place. If you are losing blood, paracord is a great tool for creating a tourniquet.

It is obvious why paracord, a fixed knife and a multi-tool pocket knife are the first things I like to pack in my pouch to carry with me on all of my great outdoor adventures.

Knife Mule

Boot, Bowie, Combat, Dagger, Dive, fixed blade knife, Fixed Blade Knives, Hunting, Survival, Tactical, Throwing

Product Labeling In The Marketing Mix

Posted on October 21, 2014 by Creative Programs and Systems

When it comes to introducing a new product into the marketplace it is crucial to get off on the right foot marketing your good or service. The product’s marketing team will work to create and execute a plan that takes into consideration all four aspects of effective product marketing. When developing a marketing mix considered the following; product, promotion, price and place each offering a unique benefit to help move the goods and services that are offered.

Product

This goes almost without saying but if you are offering a good or service that is of little value to consumers than it is safe to speculate that there is a possibility of imminent failure. It is near impossible to sell something that no one sees any value in. Your product must be viable. It must be something of quality that people can’t imagine themselves living without it. The product needs to have value. It is important that the products physical attributes are considered, what the product or service does, how it is different from what the competition offers and what benefit it offers to the purchaser.

Promotion

The promotion of your product is defined as anything used to communicate the features and benefits that your product or service provides to your target market. This often includes aspects such as the products packaging as well as product advertising, sales promotions and public relation efforts. Product packaging and labeling are important because they can be used to really grab the attention of your target consumer at the point of sale. Shrink sleeves are a popular option in labeling as they offer a three hundred and sixty degree space to promote the product. As far as a label being able to grab the attention of consumers shrink sleeves bring the ability to use an array of colors as well as a larger area of coverage to further assist in marketing the product.

When it comes to promoting services the number one method to increase awareness and get consumers to perceive value is word of mouth. When people are talking about the service they have gotten from you in a positive light it is the best advertising a company providing services can wish for.

Price

The price at which you offer your good or service for also plays a large role in the marketing mix. When determining your products price it is crucial as this is the driving factor in profit and therefore also determines the survival of your company. When setting the price be sure that it compliments all the other aspects of the marketing mix. Take into consideration the value that the product or services is perceived by consumers. Consider the three basic pricing strategies as well: market skimming, market penetration and neutral pricing.

Place

Where you find your product or service also plays a huge role in the success or failure of your marketing plan. Think about it; if you are selling cold water you will sell more if you make it available to people who it offers value to. Cold water is of value to participants in street fairs when it is ninety degrees out however during forty degree whether hot cocoa and coffee make more sense.

It all comes down to having the right product, available at the right time, in the right place, promoted to the right market.

At Anchor Printing, we take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at http://anchorprinting.com for all of your label design, printing and packaging needs.

Anchor Printing

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Becoming Familiar With Shrink Sleeve Labeling

Posted on October 21, 2014 by Creative Programs and Systems

How many people are actually aware of what a shrink sleeve is? The type of label that is on the products we purchase is not something that many of us ever take into consideration. Labeling on products is so common that we never stop to take notice of them when in fact they play an incredibly intricate part in the products we choose to purchase. Heat shrink sleeve labels are regarded as the number one label option to assist in product branding.

From the toilet cleaner you use, your daily energy drink and even the soap you lather with most likely use a heat shrink sleeve. They are one of the most popular options to use in labeling as they offer major benefits for product branding. Detailed below are the advantages of using shrink sleeves when considering labeling options available to help in branding your product.

Advantages of Using Heat Shrink Sleeve Labels

Large Advertising Space: Shrink sleeves offer a three hundred and sixty degree area for product advertising. When using a heat shrink sleeve there is no wasted, empty white space. With shrink sleeves you get space to design graphics around the package to catch the attention of your target market. Shrink sleeves offer the most reality space for advertising and promoting your product.
Purposeful Wrapping: It is hard to design a package that stands out and fits with what you are hoping to accomplish with it when you are worried about how the label is going to fit. With shrink sleeve labels this is no longer a concern. A shrink sleeve can be manufactured to fit the oddest shaped packages. They offer maximum flexibility in labeling that works with most any products packaging while maintaining the products functionality. This assures the product gets the advertising space on the package that is necessary to allow your product to stand out.
Inexpensive: When using shrink sleeve labeling you get extra advertising space without the burden of the extra expensive. The label is created from a thin plastic material that is economical to manufacture. It is also simple to experiment on this type of label when looking to help update your brand.
Tamper Proof: Shrink sleeve packaging encases a product entirely to prevent product tampering. The label encloses the product, is tamper proof and allows the product to be transported without damage during shipping. The shrink sleeve label provides an extra layer of resistance from scratches and scuffs.

Shrink sleeve labels provide a plethora of benefits to make it the perfect addition to any marketing mix. Shrink sleeve labels are used on a variety of products throughout an abundance of industries because of the benefits that are provided for proportional purposes.

Anchor Printing

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Advantages Of Using Heat Shrink Sleeve Labeling

Posted on October 21, 2014 by Creative Programs and Systems

Many consumers fail to realize the importance that labeling has on the success or failure of a product. In order to assure your ventures success you must make sure to utilize the right materials for your products label. Not only are the right materials important, the overall layout and design of the label is as well.

When it comes to labeling your product it is crucial that you look into all of the materials available to manufactures. Focus on the options within the label industry that offer your product the most benefits; shrink sleeve labeling is the most popular preference throughout a variety of industries and for an assortment of different products. Every label that adorns a product has a purpose. Getting more out of your label than is expected easily helps to guarantee that your expectations are exceeded.

Shrink sleeves are advantageous as a product label for the array of benefits that they offer over other types of labeling options.

Heat shrink sleeves guarantee to help manufactures looking to save money in labeling. Shrink sleeves are created from affordable materials without detriment to the quality of the label. Cost savings are just one of the benefits contrived from using shrink sleeves to label your product.

If you are looking for the biggest impact visually there is nothing better than shrink sleeve labeling. Advanced technology in shrink sleeve labeling has made it possible for products of a variety of shapes and sizes to have an attractive label that is an exact fit. Product manufacturers enjoy the graphic appeal that shrink sleeves offer for their products.

Another recent advantage to shrink sleeve labeling is that they can be produced and used without causing harm to our environment. Biodegradable shrink sleeves leave less of an environmental footprint then other options in product labeling. Shrink sleeves offer promotional results that manufacturers look for without upsetting the natural balance within our environment.

Another benefit to using shrink sleeves is that they offer three hundred and sixty degrees of space to promote the benefits of your product over the competition. The wrap around design allows you to take advantage of space that was unusable advertising space. Manufacturers can update old outdated labels by easily covering old labels with modern shrink sleeve labels.

Each type of label offers unique advantages to your products. Choosing the correct product label may seem like a basic component to product development however making a smart choice allows you to experience rewards such as the cost saving benefits enjoyed with heat shrink sleeve labeling.

Anchor Printing