Search engine placement services, which many regard as a combination of search engine optimization (SEO) and search engine marketing (SEM), or just an offshoot of the general SEO category, can be an integral part of a website’s success, especially in today’s competitive online climate. However, what do search engine placement (SEP) services really offer, and how can they benefit your website or your online business?
Defining search engine placement
Search engine placement is, simply put, the act of manipulating certain elements of a website and its marketing to obtain a desired position in search engines for a pre-determined keyword or phrase. Or, to put it very simply — doing things with your website to help it rank better in search engines. While some feel that manipulation of any sort is black-hat SEO, or optimization that goes against search engines’ established guidelines for which marketing and optimization tactics are acceptable, the fact is that just about any tactic that you use to increase your website’s rankings can be seen as manipulation.
However, think about it like this: just as you can use your vehicle to run from the police, which is bad and improper, or drive to work, which is good and proper, you can use search engine placement services properly or improperly. Use them correctly, and they can increase your website’s visibility exponentially.
What search engine placement services offer
Search engine placement services help to give you a competitive edge in search engines, and they help you to place your website in front of people whom you feel will benefit from whatever it is that your website offers. While obtaining high search engine rankings is a self-serving endeavor, without a doubt, positioning your website on the first page in search engines is actually beneficial for your target audience provided you offer something of value to them. In reality, this is a win-win situation for both you and your target audience — you get a potential customer, client, lead, or partner, and the search engine visitor has a way to get their needs met.
Getting the most value out of your website for SEP
These days, preparing your website should start before your website designer completes your website’s layout. As SEO is a vital part of your website’s search engine positioning, and SEO nowadays is so much more than throwing a keyword-stuffed title on each web page, it’s important that your website design starts out with your search engine positioning goals in mind. If you have an existing website, be sure that you take advantage of as many on-page aspects as you can:
* Create concise, descriptive, engaging, and keyword-focused page titles for each page on your website
* Use descriptive (keyword focused) page names where possible
* Be sure to use descriptive links (links with keyword-focused anchor text) when referencing your website’s internal pages, and maybe be a bit liberal when linking to important pages of your website
* Be sure that your website doesn’t contain broken links, and make sure that each page of your website can be easily found by using your website’s internal linking structure
Search engine placement services are an absolutely vital part of a website’s online visibility. While optimizing your website for search engines is a great idea, and building links to your website is the recommended course of action for every commercial website online today, these two acts as standalone services probably won’t cut it. Especially in competitive markets, it takes the concentrated effort of search engine placement services to increase your website’s rankings in search engines to take you from where you are today to get you to where you want to be tomorrow.