Tag Archives: SEO

The Top 9 SEO Trends to Look For In 2019





It is that time of the year where we all begin to reflect on the past year and look ahead to see what is coming on the horizon.  This is true in both our personal ventures and in business.  So much can change in just a years’ time, software is developed, processes are upgraded, and algorithms change.  It is crucial, especially when it comes to your business online that new trends in SEO and digital marketing are considered.  Get a jump start on your 2019 online marketing goals by considering what experts are labeling “the most important SEO trends of 2019”.

Who is your target audience?  What is their intent?

According to industry experts knowing, defining, and building your online marketing strategy around these two things will be more important than ever before. Understanding what people’s expectations are with any given search query and providing the answer/solution with your website and overall online presence is the most effective manner to meet your audiences need.  The goal for marketers is to stay ahead of people’s preferences because they can change quicker than can be imagined.  If you are successfully able to do this, Google will reward you with higher search engine placements and site visitors are more likely to invest in you. 

Search engines outside of Google

In 2019 experts agree that the importance of placement on Google, although high, will shift towards traffic coming in from a variety of sources and search engines.  The goal is to effectively drive traffic and look to engage people in outlets other than just websites. 

If your target audience, as defined above, are searching for apps then your website ranking will not be nearly as important as your rank in the app store.  If your audience is full or video viewers, then it is crucial that your videos appear towards the top of where they are being searched.  The main objective is to rank well on Google and engines that are being used by your audience. Drive traffic through all mediums that your audience is using.

AI: The importance of artificial intelligence

The use of structured data is becoming critical in SEO as the shift from mobile-first to AI-first continues.  The information gathered by AI must show a relationship and within a timely manner. AI processes text quickly and will bypass required information if it is taking too long to crawl the data as it is being presented. 

In 2019 the importance of structured data, schema, active and passive search behaviors and intent make the process and behaviors leading to the search a critical part of SEO.  As digital marketers we need to start diving deeper into the relationship between keywords, topics, and audience behavior in creating and implementing structured markup.  Using a combination of site architecture, meta data, site tags, and structured data allows marketers to give the proper signals to search engines to back up the sites topical and supportive content.

Generate incomparable content

In 2018 we learned that Google’s algorithm was focused mainly on the quality of the content and this will not change a whole lot in 2019.  It was found that websites that were able to provide in-depth, high quality content increased significantly in their placement on search engines. Websites with weak content, although previously ranked highly, dropped in placement on search engines and website visibility became minimal.  Website content writers must create content that is able to answer questions and solve users’ problems.  The best way to do this is through the creation of content that relates to, moves, and brings solutions to your target audience. 

Boost knowledge, become an expert, and create trust

Not only is the content important but quality is also determined in that the content fits into the context.  As marketers it is not likely any authority will be placed on your content if you have not proven to be an authority on the subject.  What this means to us is that we must work to leverage ourselves within the industry as an expert.  Back links and other important SEO measures must be received through sources that show expertise in areas we are looking to specialize in. 

Technical aspects of search engine placement

The complexity of technical SEO practices will not go away in 2019.  There are some key technical components that will continue to play a role in your placement including:

  • Site Speed: The speed at which your website pages load on desktops and mobile devices will continue to play a role in rankings.  Your audience has about three seconds of patience.  In order to get the best loading speed possible for the pages on your website follow this advice:activate AMP on your pages, use HTTPS, move to PHP7, optimize, and use critical rendering paths.
  • JavaScript: Websites are heavily Java Script driven. Be familiar with this popular programming language and how search engines work best with JavaScript driven websites.
  • Optimization on-page

On-page site optimization hasn’t disappeared in its level of importance with the increase in elements that are now significant in search algorithms.  On-page optimization is not an aspect of SEO that can be put in place and forgotten.  Each and every quarter, on-page optimization should be reevaluated and modified as seen fit. 

  • Prepare for the importance of voice search

The last decade of SEO has been all about mobile optimization although 2019 isn’t going to be full on voice search it is time for marketers to consider it and start to include voice strategies in their online marketing techniques.  Voice searching is an easy way to request answers to simple questions however might not yet be the best option for more complex needs. 

  • Optimize for featured snippets & Google SERP features

Not only must your own website be optimized, in 2019 the Google experience must also be optimized for. Your sites exposure will come in a combination of ways, visibility is key.  Featured snippets should be programmed to answer questions to questions users will have related to your website.  These snippets could range from recipes, knowledge graphs, answer boxes, and who knows what else.  Programming these snippets into your site are guaranteed to see an increase in your organic traffic. 

Creative Programs and Systems, CPS, is an all-inclusive IT solutions company offering a variety of services including: managed IT services, IT consulting, residential computer services, custom programming,website design, iphone & android app development, and more.  More information can be found at https://cpsmi.com.



More Answers to The Million Dollar Question, “How do I get my website on the first page of Google?”


It is the question we are asked more than any other, “How do I get my website on the first page of Google?” and as we previously mentioned,there is more than one way to reach Googles front page.  In this installment we will look at gaining first page Google access both through paid ads and organic searches. 

 Let’s start by talking about paid advertising, more commonly known as Google Ads.  This is the quickest method in which companies can get their website to be viewed on page one of the Google search engine for particular keywords and phrases.  One of the easiest ways to describe Google Ads is to compare it to an auction.  Once you have created and set up a Google Ads account you will create bids for targeted keywords and phrases.    This bid is the amount you are willing to pay for ad positionings for your targeted keywords.  Pay per click as it is referred to allows higher bids to appear closer to the top of the page with all other elements being equivalent. 

There is a lot more that goes into paid per click advertising on Google.  This is however a very simplified approach to introducing the concept of paid advertising.  Website owners will choose a daily budget that they don’t want to go over and once this amount has been spent your ads will stop showing.  Ad scheduling helps to narrow down the time frame which your ads are shown.  It is important to note that you will have more ad impressions than ad clicks.  In pay per click advertising you are only paying for those clicks to your actual ad.  Setting up campaigns with quality ads and keywords will lead to a higher quality score, further enhancing the positioning of your ads.

There can be a large difference in campaign costs between industries.  For highly competitive industries such as construction, legal firms, and IT companies commonly have bids ranging from $1.00 up to $100.00. Paid advertising can be cost prohibitive especially when not properly managed. 

CPS has a Google Ads expert on staff.  It is common for companies to set up a Google Ads account without professional assistance. Google has made it very simple to sign up and create ads on their platform. Bing has a similar product as well. The problem is that if you don’t know what you are doing you can easily waste hundreds of dollars. 

I suggest all companies hire a professional that is certified in Google Ads to create and manage your account.  They will be able to optimize Google Ads and your company’s website to work together to create the best experience for your paid advertising campaigns.  Certified Google Ad specialists often charge a one-time account set up fee and monthly maintenance.  You can expect to easily make up the cost of professional services with the benefits you receive in increased traffic to the site within the first few months if not the first month. 

In conjunction with paid advertising it is important to have your site ranking organically on Google and other popular search engines.  Organic rankings are the listings on the SERP that are found underneath paid advertising and business listings.  Often more paid ads are seen again after organic listings.  Organic rankings cannot be bought and must come naturally. This is done through a practice known as Search Engine Optimization, SEO.  Many factors influence the positioning of your website on Google.  Some of those include:

Page Content Quality and Length

The pages throughout your website need to be full of content that is easy to read, informative, and unique. The on-page content must be beneficial to the reader.  Your content should be only as long as it can be while maintaining quality. Create content that your target audience will find useful.

Inbound Links Quantity and Quality

Google ranks your website higher than similar websites when other sites link to yours, especially large scaled, relevant websites.  When other websites, third party links, show acceptance by creating inbound links to your site Google sees that as a signal that your content is worthy and therefore can have a higher SERP.

Mobile Presence

With the increase in the number of people accessing the internet via smartphones and tablets, Google is placing mobile-friendly websites ahead of those that aren’t. Websites need to be optimized for mobile devices so that they are easy to navigate.  Users on all platforms should access the desired information with speed and ease.

Page Speed

No one notices the speed at which pages load unless they load slowly.  Well, no one except Google that is! Web pages must load quickly no matter what device they are being viewed on.  Patience is a virtue that most internet users don’t have therefore in order to provide the best sites possible within SERP the loading speed of pages is measured.

Keyword and Phrases Within Page Content

Another element that is considered important in SEO is using the keywords and phrases you desire ranking for within your sites on page and off page content.  These should be used not only within the content of the page but also the headers and meta details.  It is important to not overdo their usage as this is known as “keyword stuffing” which Google will penalize you for. Content should be written in language that is easy for humans to understand.  Keywords should be used sparingly and kept as natural sounding as possible.

Domain Name Authority

This is something new companies don’t have a lot of control over however, the longer you have owned a domain the better.  The more pages that contain your domain name along with quality content the better for ranking.  Using keywords within your domain can impact traffic and therefore rankings because users are more likely to click a relevant domain name vs a competitor’s domain that shows little relevance to the search.

Site Security

Google places priority on secure sites vs non-securesites.  A website should load via https.  Not only does Google give placement preference to secure sites, site visitors prefers to visit secure sites as well. This is true even if you are not obtaining critical information such as credit cards.  Google wants all sites to have an SSL installed in order to load website pages in a secure format.

Along with on page elements there are a number of off page features that, when done correctly, work to enhance your rankings on search engines. Some of these essential tasks involve:

Creating a Google My Business Listing

Business listings are one of the best FREE ways to“advertise” your business.  Take time to claim and optimize your business on Google (and other major searchengines).  Business listings are listed right after Google Ads, pay-per-click, and before organic searches on the SERP.  This listing allows clients to leave reviews, see your business on a local map, and shows all relevant business information like hours of operation, address, and more.

Create and Maintain a Blog

Blogging is one of the best ways to create a buzz about your company.  If you want to rank on Google,start a blog and post regular articles and company updates.  Blog ideas can be difficult to come up with,so my advice is to consider the top 5 questions customers would ask you if they were in front of you.  Then write a detailed answer to satisfy each of these questions, one blog post per questions.  Make sure to note the title of your blog; it is a crucial element to each blog post.

Quality Link Building

Quality link building can be done in a number of ways.  Guest article writing is one of the best ways that businesses can build links.  Write an article for a local paper, industry blog or magazine, or whatever reputable source you can find to publish you.  At the end of your article add in a bio with a link to your website and information about your company.

Submit your Business Information to Directories

Create listings of your business on local and industry directory sites.  Sites like Yelp, Foursquare,and Angie’s List, some of which charge a small fee, are great sources to create business listings.  Creating a healthy online profile through trusted directory domains send a trustworthy signal to search engines like Google.  If other sites trust yours this will only help your SERP.

Just remember that you are never done!  In order to get to the front page of search engines and maintain your placement it is critical to remain persistent in your efforts.  Staying one step ahead of the competition is what will ensure your placement at the top!

Creative Programs and Systems, CPS, is an all-inclusive IT solutions company offering a variety of services including: managed IT services, IT consulting, residential computer services, custom programming,website design, iphone & android app development, and more.  More information can be found at https://cpsmi.com.



The Million Dollar Question: How Do I Get My Website on The First Page of Google?

Every business on the internet wants to know how they can get their website ranked well enough to show up on the first page of search engines, mainly Google.  It really is a million-dollar question and if the answer was as simple as the question then I would be out of a job however, it is not simple and instead requires a great deal of patience, time, effort, and understanding.  The good thing is you are in the right place to start the adventure of 1st page Google rankings and we are the team of experts that can help get you there!

It is important to first understand how search engines like Google work.  Many people use Google and the Internet interchangeably.  This is however, incorrect.  The internet is, “a global computer network providing a variety of information and communication facilities, consisting of interconnected networks using standardized communication protocols.” (https://www.dictionary.com) In real people speak, the internet is the one source where the world can connect without borders.  This connection involves search engines, web sites, and more.  Google is not actually the Internet and even if your site is not ranking on the first page of Google does not mean it is not showing up on the Internet.  What it does mean though is that your website it lives on the internet but is not displayed as an option in Google’s search results for the exact keyword that was searched.

Google is not human, it is in fact an automated system that works 24/7/365 visiting websites throughout the internet.  Google takes a glimpse of each page within the website and tucks this information into a large database where it organizes this information into usable data for later search inquiries.

In theory Google is “reading” the content on pages of your website including text, pictures, video, and audio files.  This data is used to determine exactly what that page of your website is about and uses it to decide what web pages to show in searches and in what order for specific keywords and keyword phrases.  In real speak, Google uses several elements to create an algorithm to establish what pages (websites) within the Internet are the most relevant to the specific phrase that is searched and displays them in order of relevance.  These results are known as SERP, Search Engine Results Page; the result, the SERP is defined as the first ten website pages that are shown.

A SERP itself is broken down in a unique format.  The top results are usually comprised of paid ads that come from Google Ads, formerly known as Google Adwords.  The next section is filled with local businesses listings and a map laying out the locations and basic service area.  After that you will find the main area where the organic listings are found.  These are the top 10 webpages Google has found that are relevant to the search term(s) as described above.

Often clients are on Google but just aren’t showing on the first page results.  There are several factors that play into where your site pages are ranked within Google for searches using keywords and phrases that are relevant.  The goal is to rank on the first page but just because you aren’t on page one doesn’t mean that you aren’t “on Google”.

To get ranked by Google your website and pages need to be indexed.  This is the case for all search engines not just Google.  There are several ways that this can be done: manually through an indexing tool such as Google Search Console or automatically over time as Google is scanning the internet it will find your site.  This process can take some time though so if you have a newer site it is in your best interest to have the pages of the site manually indexed.  If your page is not showing up in Googles search results for a keyword or phrase you think it should be it is time to evaluate the reasons this is occurring.  Remember to look as you may not be coming up on the first page results but instead on a later SERP.  Both are “issues” that can be resolved.

I know what you are thinking, “Ok, my site is there on page 17 but how in the world do I get it on page 1 where it will actually be seen?”  This is the million-dollar question, it is what all website owners strive for. In fact, so much that there is an entire industry that was created to do this one specific thing, RANK WEBSITES AND PAGES ON GOOGLES FIRST PAGE! As we have mentioned, there are two ways that first page Google rankings can occur: paid advertising (Google Ads) and organic listings.

In our next installment we will dive into each method of reaching Googles front page.  The one thing to remember is that if it was easy everyone would be there.  The process of ranking on Googles first page through either paid or organic listings is not simple or overnight.  It will take time, patience, and perseverance to obtain the status you are looking for with your website.  Thankfully you have found right where you need to be!  The professionals at Creative Programs and Systems are here to lead the way.

Creative Programs and Systems, CPS, is an all-inclusive IT solutions company offering a variety of services including: managed IT services, IT consulting, residential computer services, custom programming, website design, iphone & android app development, and more.  More information can be found at https://cpsmi.com.

Outsourcing IT Services Through a Managed IT Provider

There are a number of ways in which business of all sizes receive IT support.  From in house IT techs, on call IT professionals, and managed IT providers, specialists exist in a number of capacities to ensure that the IT needs of your business, no matter how large or small your company is, are met.  Many companies are switching to managed it services simply because it is one less thing on their plate to manage.

In order to choose an IT infrastructure for your business it is important to evaluate your current needs and future growth.  Although the services of managed IT professionals allow you to take a hands-off approach it may include more services than you actually need.  In this installment we will take a look into the general overview of managed IT plans.  It is important to note that different companies offer different services, so it is crucial that you find an IT plan and company that would fit your needs without having to pay for services you do not require.

Vital Elements of Managed IT Contracts

Security

Security within your organization is important for a number of reasons and it truly the first area of concern for many business owners.  It is crucial that company and client data is kept secure.  A breach in data security not only costs companies millions of dollars to clean up from it puts critical data in jeopardy.  Managed IT service providers must have a detailed outline on how they will secure your specific IT systems.  Look for areas including intrusion detection and prevention, encryption, and firewalls to be addressed as well as how the services will be carried out.

Infrastructure

The infrastructure of your organization must be well cared for in order for your company to thrive and grow.  No matter what size your company is the basics still apply, to run efficiently everything you need must be able to be performed on your systems network.  This means that your managed IT service contract must include server & storage maintenance, network administration, backups, and basic services to issues arising within the network.  You must work with your IT provider to develop a list of current and future IT services that are required for you business to continue to thrive.

Service and Support

The service and support of IT technicians can occur in a number of manners include over the phone, remotely, and in person.  Does your company require 24/7 support to operate?  If this is the case and your business will be dead in the water without 24/7 support, you will want to find an IT company that offers a managed IT service contract that supports your company no matter the time a day or day of the week.  This type of support will come at a premium.  Many IT companies support normal business hours and make accommodations for emergency support when needed.  Support outside of normal operation times may require an additional fee above and beyond your monthly managed IT support.

Monitoring your Network

Monitoring your network is critical to successfully managing your IT services.  An interruption within the network will mean downtime for your company.  Managed IT services monitor every aspect of the network from in house, remote users, mobile devices, and virtual machines. Monitoring services should also include intrusion prevention and detection, firewall configurations, and 24/7 monitoring.

Data Backup and Disaster Recovery

Having a complete backup of your data is crucial.  If disaster strikes it is important to know that the data that keeps your company up and running is accessible and up to date.  Does the company provide on site backup, cloud backup, or is a private source used to backup crucial company data?  Not only should you know where to look for important company backups it is important to have access to this information when you need it.  Your managed IT support provider should also include a detailed disaster recovery plan when addressing backup needs.  It is essential that this information is readily available to prevent any downtime if your company should encounter an unexpected issue.

There are many aspects to managed IT plans.  This installment provides basics to expect when looking into providers of managed IT service plans.  Further questions should be asked to help you determine if these services are right for your company.  When interviewing IT specialists and different service plans available it is important to note exactly what is and isn’t covered in different managed IT plans.  Communication is the key element when it comes to a successful IT solution for your company.

Creative Programs and Systems, CPS, is an all-inclusive IT solutions company offering a variety of services including: managed IT services, IT consulting, residential computer services, custom programming, website design, iphone & android app development, and more.  More information can be found at https://cpsmi.com.

Creating Website Content That Is Ready for Voice Search

One of the most important aspects of creating a new website is making sure that your target traffic can easily locate you.  The planning process involved requires business owners to consider what keywords and keyword phrases people will type into search engines in order to find them.  Content is then created around these searches to maximize ranking results.  That has worked well in the past but with new technology and voice search now is the time to reconsider website content.

Voice Search Technology

Voice search technology is when people use their voice to ask devices such as computers, phones, Alexa, Google Home, and such devices to aide in their search of the internet vs sitting at a device and typing the search into a search engine.  More than half of all internet searches are said to come from voice activated technologies by the year 2020.  Each year the number of voice-activated speakers purchased increases ten-fold.  It’s pretty obvious to us that in order to continue to be successful websites need to be adjusted to accommodate for both voice and type searching.

People are using voice search technology mainly because it is so fast and easy to use.  You can search using your phones while on the go.  Information is easily received whether you are in the car, at a restaurant, or sitting in your front room, no matter where you are at voice search technology allows you to easily access information.

What Does This Mean for Your Business?

There are a number of things voice search technology changes when it comes to search engines and optimizing your website to meet the needs of your customers.  One thing this means is longer search phrases. When people speak they tend to talk in complete sentences whereas when typing the phrases are shorter and more to the point using basic keywords.

Voice Search vs Traditional Typing

Voice Search: Clients are more likely to ask a question such as: “What are the voice search statistics for 2018?”

Traditional Search: Clients are more likely to input a keyword or phrase without adding to it: “voice search” or “voice search stats 2018”.

Voice activated applications have been programmed to understand our natural speech patterns.  They will understand longer text phrases and questions.  When planning to optimize your website for search engines it will be important to take this new information into consideration.  Keyword optimization will no longer only revolve around simple keywords and long-tailed keyword phrases it should now include answers to questions and longer phrases.

The Future of SEO

With voice search technology becoming more and more common, optimization for search engines is going to focus more on the long-tailed keyword, a keyword that is more than three to five words.  Whereas previously websites would have been optimized for “kitchen remodeling” with voice search optimization should include “kitchen remodeling trends for 2018” or “local contractors specializing in kitchen remodeling 2018”.

Websites that are designed with voice search technology in mind will have a huge advantage over older website designs that do not redesign their sites to include optimization for the new technology.  Long tailed keywords and phrases are less competitive and therefore easier to rank for.  Designing a website around this now will ensure you are prepared as voice searching becomes more and more common.

What Can You Do Today?

Currently the most common voice search is your business’s phone number and address.  Don’t hide that information on your site within an image or logo.  The phone number and address need to be easily found and recognized.  Your companies Google business listing should include an up to date address, phone number, and website address should be easily available if a client does a quick search of your company’s name.

If you are looking for local customers include phrases such as, “near me”, “local”, or “close by”.  The popularity of keywords that include these phrases has increased over 500% in part due to voice searching.

Content should be structured for the intent of your users.  What are your users looking for?  What information are they trying to find from your site?  Optimizing for Google means that your sites content gives answers to the user’s questions.  Blogs or a blog series should be written in a manner that also answers your customers questions.  Posts should specifically address questions that will be asked.

Creative Programs and Systems, CPS, is an all-inclusive IT solutions company offering a variety of services including: managed IT services, IT consulting, residential computer services, custom programming, website design, iphone & android app development, and more.  More information can be found at https://cpsmi.com.

5 Ways Managed IT Services Benefit Your Company

All businesses need proactive support to identify and manage IT issues before they occur and regardless of the business niche or size, companies can benefit from outsourcing a skilled managed IT services provider to handle issues with their IT infrastructure. In essence, a managed IT service or IT consulting firm allows a business to offload its IT operation.  The IT company assumes the ongoing responsibility for 24-hour monitoring, managing, and problem resolution for the IT systems and network within the company.

Businesses that need to compete effectively and remain relevant require technology to operate efficiently in this increasingly complex IT environment.  A business operating with a managed IT service focuses on the prevention of critical networking devices fail issues before they disrupt employees, management as well as clients. It is quite clear that a company will notice a significant improvement in their operations when they have a well-maintained and proactive IT services, network monitoring, and system optimization.

  • Unlimited Access

It is frustrating to suddenly have a systems issue in the middle of a busy day and even more frustrating if you are unable to access the support you need in a timely manner. Managed IT services provide network monitoring 24 hours per day and clients also have immediate access to the latest technology and innovative business grade solutions that maximize uptime and profitability such as remote monitoring and management (RMM), cloud computing, as well as backup and disaster recovery and, commercial IT services.

  • Reduced Operating Cost

Outsourcing the services of an IT computing consulting firm enables companies to hire highly skilled consultants as opposed to hiring, training and retaining a new worker, which can be costly. It lowers salary, marketing, training costs, and gives a business the flexibility to scale rapidly or slow down their operations as needed.

  • Enhance Security

There is a growing need for businesses to protect confidential information of their company and that of their clients from headline-grabbing stories we’ve all heard about such as security breaches, information theft, or software bugs. It’s the responsibility of a managed IT services provider to be aware of such risks and apply the appropriate data and compliance protection procedures that ensure a business doesn’t fall victim to security threats.

  • Disaster Recovery Services

Having an IT disaster recovery plan in place is a critical requirement for any business to prepare itself in the event of any hardware failure, natural disasters, cyber-attacks, human error, data loss. Managed IT services cover all the bases by taking into account the complete spectrum of potential interruptions and use advanced approaches and solutions to guarantee IT systems resilience, uptime, availability, and disaster recovery.

  • Minimize Downtime

Downtime is not only wasted time and resources, but it also hurts a business financially and its credibility. A managed IT services provider can identify and fix a potential problem before they occur, which in turn, reduces downtime significantly, increases productivity and limits unnecessary business expenses.

Learn more about Creative Programs and Systems, CPS, and the IT solutions they provide including IT consulting, computer consulting, network consulting, networking, server installation, IT disaster recovery, computer repair, virus removal, malware removal, computer tune ups, data backup systems, computer troubleshooting, structured cabling, low voltage wiring, website design, graphic design, logo design, website hosting, search engine placement, iphone app programming, android app programming, and custom programming at www.cpsmi.com.  To contact one of our IT experts, call 810.224.5252 today or via email at info@cpsmi.com.

Comparing Digital Marketing to Traditional Techniques

Proper search engine optimization doesn’t exist alone, it must be pursued as a bigger picture in marketing your website online.   Adequate doesn’t cut it in the competitive world of online business and therefore a comprehensive plan needs to be in place that concentrates on building your websites presence online.  This process combines several elements that come together to properly showcase your website to search engines to rank within the top ten organic search results.

Optimizing websites, otherwise known as SEO, has not been around that long.  It is interesting to note that marketing websites really didn’t become a popular idea in web exploration until around 1998.  Until then the concept of marketing evolved more from the point of view of a store front with products or services that business owners needed customers to know about.  The concept of the 4 P’s of marketing: product, price, place, and promotion were mainstream.  They concept of marketing evolved as the internet became a main stream way for business owners to conduct business.

Old school marketers, like myself, had been trained in a manner that did not involve e-commerce.  As the internet has become a more common element in day to day life the techniques that we use have also had to evolved.  Whereas a listing in the yellow pages of every county you serviced would have been a great tool to use back in the 80’s today most homes do not even have a phone book and many children under 18 have never been introduced to the yellow pages.

When it comes to knowing what a search engine is looking for in ranking your site it is impossible to come up with a solid formula to follow.  In SEO you must learn to be fluid and adjust what you are doing consistently as the times change and search engines become more aware.  For optimization to be effective you must truly be a savvy marketer that is willing to do what it takes to continually improve your website.

There truly is more involved in good SEO than driving traffic to your site. Not only does the traffic need to be able to find you but your site must offer them what they are looking for.  Your website must be engaging and offer the user something of value.  It is also crucial that the traffic that is making its way to your site is your target.  If you are selling cat food but the only people finding your site, even if they are finding it by the thousands, are people that love dogs and allergic to cats then it is ineffective.  With the competition that is found online it is imperative that the users that make it to your site are interested at that moment in what you are offering and are engaged in the information presented on your site.

The 4 p’s of marketing still exist in the digital marketing era.  Let’s examine this in a little more detail.

Product/Service

It is important that this element is defined before you are addressing your online marketing needs. Who are the customers that you are looking for; what are you offering them and how does it benefit them?  What are these consumers end goals; how does your product or service help them to obtain it.  Define the struggles that your market faces and what your product or service does to ease them.  Understanding who you are selling to and what you are selling is obviously a key element that needs to be defined before beginning any marketing campaign, especially online.

Price

A lot of research goes into determining a price point. The price that you will be able to charge is totally dependent upon the value that people perceive that they are gaining from your product or service.  All businesses are in business to make money unless of course you are non-profit.  The amount that is charge must cover costs and a profit.  The trick to this is that people must perceive your product or service to be worthy of this amount.  If people are only willing to spend $5 on your widget but it costs you $4.75 in overall expenses, it is up to you to decide if the profit of $.25 is enough in the end.  If you are selling widgets at $6 and people aren’t buying them it is obvious to see there is an issue.

Place

If you are running an online business, it is a must that the market for your product is online.  Will your consumers know to look for you online?  Does your business also service consumers at a physical location?  Does your website only offer information about your products or services or is it an e-commerce or a combination of both?  It is imperative that you define what is taking place on your site and determine if the targeted consumer is going to be able to find you where you are at.

Promotion

This is how your marketing message gets out to the public.  With traditional marketing this is done through print, radio and other types of advertising but in digital marketing it combines several avenues and making sure you reach all of them.  The internet is a combination of advertisements, paid and organic search results, information blogs, videos, and so much more.  Your job in SEO is to come up with a combination of sources to use to spread the word about your company.  If your target mainly uses videos to gain information, then only advertising on informative blogs is not going to be a solution for you as is the opposite.  You need to offer useful promotions, to users in sources that they will benefit from.

Learn more about Creative Programs and Systems, CPS, and the IT solutions they provide including IT consulting, computer consulting, network consulting, networking, server installation, IT disaster recovery, computer repair, virus removal, malware removal, computer tune ups, data backup systems, computer troubleshooting, structured cabling, low voltage wiring, website design, graphic design, logo design, website hosting, search engine placement, iphone app programming, android app programming, and custom programming at www.cpsmi.com.  To contact one of our IT experts, call 810.224.5252 today or via email at info@cpsmi.com.

The Difference Between Paid and Organic Online Marketing

Online marketing remains one of life’s little mysteries for business owners looking to expand upon their online presence.  Confusion basically stems from two general differences: paid advertising and organic search rankings.

Let’s start out by talking about paid advertising.  Paid search engine marketing refers to advertising in which a business pays for ad placement based upon a targeted search.

Google Adwords is the term most business owners are familiar with when discussing paid advertising.  However it is important to note that Google is the most widely used search engine other options are available when it comes to paid ads.  Both Bing and Yahoo offer paid ad services.  Google is the most used search engine and therefore paid ads places within the search and display networks associated with Google will cost more than those places within Yahoo or Bing.  You are paying more because more advertisers are using the service and more traffic is essentially viewing your ads.

Many companies with smaller advertising budgets choose to place their paid advertising dollars on smaller search engines such as Bing largely because the costs per person reached are much lower than with Google.  The main disadvantage is the decrease in users associated with the less known search engines.

When you company is looking into paid ads it is important to be realistic.  If your paid operating budget for a month is five hundred dollars and you are in a highly competitive market, for instance home improvement, law, pest management etc… then it may be best for you to use your paid advertising on search engines with lower ad costs such as Bing, Yahoo, Microsoft etc…  The competition will be lower, the ad costs will be less and the amount paid per click will be less expensive which goes along with the theory that fewer people are using these search engines;  less ad competition results in less expensive per click fees, while reaching targeted consumers.

If your operating budget is unlimited and you are seeking to reach the largest number of people without expense being a concern paid advertising with Google Adwords is ideal.  The number of people using Google as a search engine is higher than Yahoo, Bing, and Microsoft etc….  The competition within Google is greater because of the number of advertisers seeking to reach targeted consumers because of the popularity that Google offers as a search engine therefore the competition for higher ad space is greater leading to a more expensive per click cost.

In both scenarios companies are paying for their ad to be placed in front of potential consumers based on results from targeted search terms.  No matter what search engine is used a user searching for Pest Control will find ads at the top and down the right hand side of business that have bid on the keyword Pest Control.   Higher ad placement goes to those advertisers willing to spend more per click.  Paid advertising is a key element when looking for consumers who are actively seeking targeted business services.

Another service that is offered to clients that is crucial to online marketing success is SEO, otherwise known as search engine optimization.  SEO refers to the method in which a company reaches higher organic search rankings.  This service involves a variety of activities that work with your website to increase your site rankings on search engines when your services are being targeted through a consumers search.

The process of SEO is complicated and constantly evolving.  Search engines are constantly changing algorithms and their methods of placement to avoid companies looking for higher rankings through unsavory online activities.

A combination of methods to achieve the highest possible organic search results for clients possible without the risk of being blacklisted.  We use a combination of blog creation and management, social media integration including the creation and management of Facebook, Google Plus, Instagram, Twitter, press releases, video marketing, article marketing and more.  Most importantly we focus on the content of your website to ensure it is evolving as the company continues to.  Our web team also places a high value on the backend of your site ensuring that is search engine friendly meaning that search engines will understand exactly what it is that is being offered based on title tags, site descriptions and tags used in programming your site.

Online presence is more important now than ever before.  Out are the days of reaching for a phone book and looking up a certain key phrase in the yellow pages to find a business to meet your need. In are the days at having information at the touch of a button.  Your business must be present online to draw in and retain customers.  Consumers are looking for information on your business right then and there while they are ready to take action.  Your website, social media presence, blog updates, reviews and testimonials will all say a lot about your business.  SEO companies are here to help ensure the message they are receiving is the one that you want to be presenting.

Computers Plus Service, in Brighton Michigan, provides a wide range of valuable services for residential computer repair as well as a variety of commercial computer services to the entire Livingston County area including Howell, Brighton and the surrounding areas.  You can find out more about the services offered by CPS at http://www.cpsmi.com.

Creating A Presence For Your Business Online With Search Engine Optimization

The aim for business owners when developing a website and online presence is to show up at the top of internet search engines.  The goal is to standout above the competition whether you are online or in person.  To do this your business must include search engine optimization in their website design and marketing plan.  Search engine optimization, otherwise known as SEO, is the process of promoting your website to search engines in order to achieve higher rankings.  Different companies offer their own distinct methods to do this for customers.  Below are some powerful SEO strategies to consider and others to avoid when looking to increase your search engine rankings.

Your site must be optimized properly to engage your target market.  Bringing visitors to your site that are not your intended market is of no use to you as a business owner.  Your SEO must optimize your site to create traffic from your desired target.  Your content is what will help bring the traffic to your site if properly optimized; the graphic design and layout will keep them there.

Not only does the sites content need to be optimized the site itself should be built and coded in a manner that search engines can clearly identify what your business offers.  It is crucial that your site is optimized for several keywords and their variations.  Search engines analyze your site metatags in order to determine what your site offers.

When creating your sites backend metatags don’t keyword stuff or over optimize key phrases.  This is seen as a black hat technique and many search engines will black list your website until they see vast improvements.  Natural use of keywords within your site metatags is the best option to appease search engines.  Consider using several variations of your keyword throughout the backend of the site.  Analysis of your website should be conducted to ensure that your keywords and variations don’t comprise more than twenty percent of the sites content for optimum results.

When choosing a url be aware that this is also an integral part in SEO.  Your site url and page names should not only be relevant to the site content but also memorable.  When choosing a url for your site avoid the use of special characters as these make it more difficult for users to remember.   Add keywords and their variations to the sites many different pages. For instance a contact us page can turn into contact our search engine optimization experts.  Your base url needs to be simple and easy to remember.  Side page urls need to be site descriptive and optimized to bring the best search engine results.

SEO is an ever changing process.  Work with professionals in the search engine marketing process that understand they must adjust the techniques they employ as time progresses.  Using SEO techniques that worked last year is not a guarantee for success this year.  You must work with an expert that understands the ever changing ways search engines are looking for when ranking websites.

Computers Plus Service, in Brighton Michigan, provides a wide range of valuable services for residential computer repair as well as a variety of commercial computer services and SEO serivces to the entire Livingston County area including Howell, Brighton and the surrounding areas.  You can find out more about the services offered by CPS at http://www.cpsmi.com.

Search Engine Optimization Tips For Every Webmaster

With the right amount of information, it will be possible to efficiently increase online traffic through optimization of your respective website. Take a few momemts to read over the advice about search engine optimization which is further down.

Try to put yourself in these shoes of someone trying to find your internet site, and after that choose keywords depending on which terms they might use. Keywords should be within the title as well as in the text. Don’t over use them as this could cause your site to be defined as spam with the search engines

Take full advantage of your title tags to ensure that search engines correctly interpret the objective of your website. When making title tags, keep your character count under 60. Most search engines don’t display anything past that number. They favor the 1st 60 characters, as well, giving less weight to words past that.

Prior to deciding to try and start incorporating search engine optimization techniques, you must set up web analytics. If you buy the program ahead of time, you will see which tactics are successful and after that alter things in order to.

Consider asking a web site with trusted content to link with your internet site. Non-profits and educational websites are perfect for this. Search engines take a look at comes from these sites differently and rank them higher since they’re considered reputable sources of information. You wish to have pertinent, well-written information which means that your web site is featured by reliable, authoritative websites. Usually do not fill your website with garbage. Be sure your website has value to others.

To have hyperlinks to your website, make comments on blogs. In the event you deliver a well-written and appropriate written piece, the blog owner may provide you with your link there. Don’t spam blogs unrelated for your business with links on your site. When commenting on blogs, be sure your site content are relevant and informative. Being educated within your subject theme means your comments, including your links, is going to be accepted on many blogs.

Creating engaging, fresh content is vital when you find yourself trying to maintain a high ranking over a search engine. To draw traffic, you have to provide information that differs from that on other sites and also other Web pages. If you give information that’s relevant, new people will be restored around more frequently.

Give attention to optimizing your complete website, down to your links, by using keywords, keywords and key phrases and long-tail keywords devoted to your targeted niche. Continue to add content that focus on your primary and long-tail keywords, along with articles which can be relevant. Keywords can even be included in the links and titles. This helps your web site to look higher.

To enhance SEO, use specific keywords during the entire entire article. Should you include keywords which can be tightly related to your article’s subject theme, search engines may well be more planning to think it is. Therefore, it’s easier for readers who might be looking to locate your articles. Gradually alter will include a keyword in your titles, summaries and still have it sprinkled four to five within the body of your article.

You might have perhaps realized you will want to reprogram your website now. Take the points offered in this post and integrate them into your website improvement plan. Step 2 will be to sit back and watch your company grow.

For more information on search engine placement, SEO or internet marketing visit today where you will find useful information regarding