Search engine optimization or SEO for short helps you get noticed on the search engine results page. This allows potential customers to reach you. When they type in a word, the search engine pulls up relevant information. This would be called your “Organic” traffic, as you are not paying for the traffic like Pay-Per Click (Google Adwords). SEO is going to be your new best friend for reaching customers interested in your website.
Who needs SEO?
SEO is one of those things that every website can benefit from. It’s safe to assume that most website owners are utilizing SEO practices, and not even realizing it. Chances are if you have good quality content and it’s relevant to your site you are almost optimized. Of course there are a few little tricks you can do, but that is beyond this article.
Are all search engines the same?
In 2017 Google and Bing are the biggest names in search engines. However, other engines are not far behind. Other than Google my new favorite engine is DuckDuckGo! Their motto is “The search engine that doesn’t track you”. Other than not tracking data I love the bang! Feature. The bang feature is a search engine inside a search engine. What I mean by this is you can search inside of Amazon, eBay, and even social media right from duckduckgo’s main site. Here’s how it works: say you want to search Amazon for computers you type !amazon computers in the search box. It will then go to amazon and display computers as a result. Give it a try!
Do search engines display the same results?
This is like does a Ford run like a Chevy? They both get you from point A to B, but in reality they are different. This goes for search engines. They display search results but every engine does it in a different way. From how it looks, to the results it pulls. That is why when people do research they might use a few different search engines.
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