Tag Archives: Search Engine Placement

The Million Dollar Question: How Do I Get My Website on The First Page of Google?

Every business on the internet wants to know how they can get their website ranked well enough to show up on the first page of search engines, mainly Google.  It really is a million-dollar question and if the answer was as simple as the question then I would be out of a job however, it is not simple and instead requires a great deal of patience, time, effort, and understanding.  The good thing is you are in the right place to start the adventure of 1st page Google rankings and we are the team of experts that can help get you there!

It is important to first understand how search engines like Google work.  Many people use Google and the Internet interchangeably.  This is however, incorrect.  The internet is, “a global computer network providing a variety of information and communication facilities, consisting of interconnected networks using standardized communication protocols.” (https://www.dictionary.com) In real people speak, the internet is the one source where the world can connect without borders.  This connection involves search engines, web sites, and more.  Google is not actually the Internet and even if your site is not ranking on the first page of Google does not mean it is not showing up on the Internet.  What it does mean though is that your website it lives on the internet but is not displayed as an option in Google’s search results for the exact keyword that was searched.

Google is not human, it is in fact an automated system that works 24/7/365 visiting websites throughout the internet.  Google takes a glimpse of each page within the website and tucks this information into a large database where it organizes this information into usable data for later search inquiries.

In theory Google is “reading” the content on pages of your website including text, pictures, video, and audio files.  This data is used to determine exactly what that page of your website is about and uses it to decide what web pages to show in searches and in what order for specific keywords and keyword phrases.  In real speak, Google uses several elements to create an algorithm to establish what pages (websites) within the Internet are the most relevant to the specific phrase that is searched and displays them in order of relevance.  These results are known as SERP, Search Engine Results Page; the result, the SERP is defined as the first ten website pages that are shown.

A SERP itself is broken down in a unique format.  The top results are usually comprised of paid ads that come from Google Ads, formerly known as Google Adwords.  The next section is filled with local businesses listings and a map laying out the locations and basic service area.  After that you will find the main area where the organic listings are found.  These are the top 10 webpages Google has found that are relevant to the search term(s) as described above.

Often clients are on Google but just aren’t showing on the first page results.  There are several factors that play into where your site pages are ranked within Google for searches using keywords and phrases that are relevant.  The goal is to rank on the first page but just because you aren’t on page one doesn’t mean that you aren’t “on Google”.

To get ranked by Google your website and pages need to be indexed.  This is the case for all search engines not just Google.  There are several ways that this can be done: manually through an indexing tool such as Google Search Console or automatically over time as Google is scanning the internet it will find your site.  This process can take some time though so if you have a newer site it is in your best interest to have the pages of the site manually indexed.  If your page is not showing up in Googles search results for a keyword or phrase you think it should be it is time to evaluate the reasons this is occurring.  Remember to look as you may not be coming up on the first page results but instead on a later SERP.  Both are “issues” that can be resolved.

I know what you are thinking, “Ok, my site is there on page 17 but how in the world do I get it on page 1 where it will actually be seen?”  This is the million-dollar question, it is what all website owners strive for. In fact, so much that there is an entire industry that was created to do this one specific thing, RANK WEBSITES AND PAGES ON GOOGLES FIRST PAGE! As we have mentioned, there are two ways that first page Google rankings can occur: paid advertising (Google Ads) and organic listings.

In our next installment we will dive into each method of reaching Googles front page.  The one thing to remember is that if it was easy everyone would be there.  The process of ranking on Googles first page through either paid or organic listings is not simple or overnight.  It will take time, patience, and perseverance to obtain the status you are looking for with your website.  Thankfully you have found right where you need to be!  The professionals at Creative Programs and Systems are here to lead the way.

Creative Programs and Systems, CPS, is an all-inclusive IT solutions company offering a variety of services including: managed IT services, IT consulting, residential computer services, custom programming, website design, iphone & android app development, and more.  More information can be found at https://cpsmi.com.

Creating Website Content That Is Ready for Voice Search

One of the most important aspects of creating a new website is making sure that your target traffic can easily locate you.  The planning process involved requires business owners to consider what keywords and keyword phrases people will type into search engines in order to find them.  Content is then created around these searches to maximize ranking results.  That has worked well in the past but with new technology and voice search now is the time to reconsider website content.

Voice Search Technology

Voice search technology is when people use their voice to ask devices such as computers, phones, Alexa, Google Home, and such devices to aide in their search of the internet vs sitting at a device and typing the search into a search engine.  More than half of all internet searches are said to come from voice activated technologies by the year 2020.  Each year the number of voice-activated speakers purchased increases ten-fold.  It’s pretty obvious to us that in order to continue to be successful websites need to be adjusted to accommodate for both voice and type searching.

People are using voice search technology mainly because it is so fast and easy to use.  You can search using your phones while on the go.  Information is easily received whether you are in the car, at a restaurant, or sitting in your front room, no matter where you are at voice search technology allows you to easily access information.

What Does This Mean for Your Business?

There are a number of things voice search technology changes when it comes to search engines and optimizing your website to meet the needs of your customers.  One thing this means is longer search phrases. When people speak they tend to talk in complete sentences whereas when typing the phrases are shorter and more to the point using basic keywords.

Voice Search vs Traditional Typing

Voice Search: Clients are more likely to ask a question such as: “What are the voice search statistics for 2018?”

Traditional Search: Clients are more likely to input a keyword or phrase without adding to it: “voice search” or “voice search stats 2018”.

Voice activated applications have been programmed to understand our natural speech patterns.  They will understand longer text phrases and questions.  When planning to optimize your website for search engines it will be important to take this new information into consideration.  Keyword optimization will no longer only revolve around simple keywords and long-tailed keyword phrases it should now include answers to questions and longer phrases.

The Future of SEO

With voice search technology becoming more and more common, optimization for search engines is going to focus more on the long-tailed keyword, a keyword that is more than three to five words.  Whereas previously websites would have been optimized for “kitchen remodeling” with voice search optimization should include “kitchen remodeling trends for 2018” or “local contractors specializing in kitchen remodeling 2018”.

Websites that are designed with voice search technology in mind will have a huge advantage over older website designs that do not redesign their sites to include optimization for the new technology.  Long tailed keywords and phrases are less competitive and therefore easier to rank for.  Designing a website around this now will ensure you are prepared as voice searching becomes more and more common.

What Can You Do Today?

Currently the most common voice search is your business’s phone number and address.  Don’t hide that information on your site within an image or logo.  The phone number and address need to be easily found and recognized.  Your companies Google business listing should include an up to date address, phone number, and website address should be easily available if a client does a quick search of your company’s name.

If you are looking for local customers include phrases such as, “near me”, “local”, or “close by”.  The popularity of keywords that include these phrases has increased over 500% in part due to voice searching.

Content should be structured for the intent of your users.  What are your users looking for?  What information are they trying to find from your site?  Optimizing for Google means that your sites content gives answers to the user’s questions.  Blogs or a blog series should be written in a manner that also answers your customers questions.  Posts should specifically address questions that will be asked.

Creative Programs and Systems, CPS, is an all-inclusive IT solutions company offering a variety of services including: managed IT services, IT consulting, residential computer services, custom programming, website design, iphone & android app development, and more.  More information can be found at https://cpsmi.com.

How Combining Professional Website Design and SEO Can Boost Your Online Business

When an online business launches a new website, careful consideration goes into their online image including the websites design and usability. Websites should be designed in a manner that allows visitors easy access to answers they are seeking. However, all of that is wasted if customers never visit a business’s website in the first place.

Search engine optimization, SEO is one part of a company’s marketing mix that helps to create a strong foundation for your company’s content strategy. On page content that is featured prominently in organic searches that beats out the competition for customer attention is just one goal. Good SEO design begins with the websites layout. Whether your business is currently designing your website or not, it’s important to ensure it’s getting the best search results possible.

SEO

SEO encompasses a series of activities that makes your website rank higher on various search engines. These activities include executing an SEO strategy, choosing to focus on long-tail keywords for website pages, and constantly generating new content on a blog. Search engines frequently update their search algorithm, which can be a problem for marketers and web designers. If you are running your own SEO strategy, you’ll need to monitor the changes and adjust accordingly.

Professional Website Design

Web design is the process of creating a website. This includes, layout design, graphics design, navigation, metadata, responsiveness to different resolutions, and content production. Web design also involves ensuring the website is programmed correctly and optimizing the speed. A professional website design communicates your brand messaging to the world, tells the story of your company, describes your services and products and can even sell directly online.

Combining both boost your online business, below are some aspect of SEO and website design that boost your online business.

Navigation

Navigation involves SEO and web design principles. The easier it is to navigate your site and find the information needed, the longer a visitor will stay on your site. A longer session leads to better SEO rankings. If customers cannot find what they’re looking for easily, they will abandon the site, and this affects your SEO ranking negatively. You can design an easily navigable site by using descriptive URLs, giving readers directions to find certain materials, and limiting the number of drop downs and sub-drop downs in your menus.

Engagement

Engagement on a web page depends on two things: the design and the content. To enhance the engagement on a page, you want the design to be pleasing to a reader’s eye because people make quick conclusions about a website based on appearance. Following the appearance is your content which is also a vital way of keeping a visitor on your site. Your homepage content should hook the visitor and make him want to read on. Content fall under both SEO and web design as content will help your SEO ranking and determine if a visitor stays on your page.

Speed

It is easy to focus on the visual appeal and website content over the mechanics behind how your website functions. This however often leads to a slower than average site that is bloated with useless information. If the website is slow upon loading people will abandon their effort. Many elements can come into play that can lead to a slow site; website elements including plugins, sharing buttons, and JavaScript that has not been optimized. All these are consequences of a poor website design. Search engines incorporate a variety of metrics into the algorithms they use to determine which sites are the most useful to users and therefore deserve higher organic rankings. This can include the use of keywords and long tailed keyword phrases, site links, and individual page load times. If your site loads too slow, search engines will favor other sites over it.

In conclusion, when SEO and a Professional web design come together, the result is a user-friendly, informative, and easy to find website that will maximize your sales.

Learn more about Creative Programs and Systems, CPS, and the IT solutions they provide including IT consulting, computer consulting, network consulting, networking, server installation, IT disaster recovery, computer repair, virus removal, malware removal, computer tune ups, data backup systems, computer troubleshooting, structured cabling, low voltage wiring, website design, graphic design, logo design, website hosting, search engine placement, iphone app programming, android app programming, and custom programming at www.cpsmi.com.  To contact one of our IT experts, call 810.224.5252 today or via email at info@cpsmi.com.

In-House or Outsourced IT Services: Which is Best for Your Business?

Businesses of all sizes struggle with their own set of challenges. Amongst the challenges for small and mid-sized businesses, is that business owners often insist on doing everything themselves.  The age-old adage, jack of all trades, master of none has not lost its meaning in 2018.  Far too many business owners try to handle managed IT services on their own or in-house with employees that are not necessarily up on the latest in IT.  The problem with this is that they are unaware of all that is involved in creating a successful IT solution for their business.

Properly managing IT systems for a company of any size involves:

  • Increasing equipment longevity
  • Boost system uptime
  • Monitor staff productivity
  • Secure data and systems
  • Patch management and updates
  • Oversee server reliability
  • Routine disaster recovery drills and tests
  • Hardware procurement and monitoring
  • Network management
  • Software licensing, installation, and upgrades
  • Filtering for spam
  • Server setup and management
  • Email maintenance
  • Detection and removal of spyware
  • Data backup systems
  • Disaster recovery solutions

Of course, this is not an exhaustive list but servers to point out the myriad of services that are typical within managed IT services.  Most, if not all these activities require a highly specialized skillsets to perform.  Business owners who skirt these issues by attempting to do all of them on their own will quickly find themselves swamped and unable to execute them effectively, not mentioning the hours that go into running their business.  Even worse, many try to pass the buck onto employees who are unskilled in IT which causes several other problems, including less time to focus on their own tasks.

Outsourcing Managed IT Services

The solution, outsourcing managed IT services to an outside firm or team of professionals who specialize in IT services.  There are several benefits of outsourcing your business’s IT services including:

  • Protection against outages and downtime
  • Cost-effective
  • Disaster recovery
  • Increased data security

Outsourcing IT services means that instead of relying on your own knowledge or employees that are unskilled in IT you can trust in a team of experts that are not only trained to perform IT tasks but is resourced to do so with maximum efficiency.  No business owner wants to deal with downtime caused by equipment failure or server crashes.  Qualified managed IT professionals have all the resources to handle your business while preventing outages.

Outsourcing your businesses IT services can be more cost-effective in the long run.  Consider that salaries for technology experts are on the higher end of the scale. Recent estimates show starting salaries for technology professionals hover right above $50,000 a year. This means small to midsized businesses would be hard-pressed to afford to hire a permanent team to staff their IT department. Outsourcing IT work to an outside firm can help mitigate against the costs of hiring a permanent IT in-house team.

Learn more about Creative Programs and Systems, CPS, and the IT solutions they provide including IT consulting, computer consulting, network consulting, networking, server installation, IT disaster recovery, computer repair, virus removal, malware removal, computer tune ups, data backup systems, computer troubleshooting, structured cabling, low voltage wiring, website design, graphic design, logo design, website hosting, search engine placement, iphone app programming, android app programming, and custom programming at www.cpsmi.com.  To contact one of our IT experts, call 810.224.5252 today or via email at info@cpsmi.com.

Professional Computer Consulting Saves Time and Money

Nowadays businesses cannot run without technology.  Business comes to a startling halt when software or program failures occur.  When technology goes awry it affects day to day business.  Most companies can’t afford the costs associated with downtime but also can’t absorb the expense of having an IT specialist on their payroll to fix issues with technology as they arise.  A middle ground is reached through contract services in the form of managed IT.

Computer consultants are a precious commodity for businesses of all sizes. IT consultants are able to contract with a number of companies to basically be on call for a flat monthly service fee or hourly rate depending on the option that best fits your company’s IT needs.  Some IT companies specializing in only one service whereas others venture into the tech world as a whole.  Companies, such as Creative Programs and Systems offer clients a variety of services from website design to computer consulting which allows for an all-inclusive approach to IT services.

Hiring an IT consultant can save your company quite a bit of time and money in a variety of ways.  For one there is no need for training or continued education to keep employees up to date with the latest technological advancements.  There isn’t a need to pay employees overtime to work on computer issues after business hours or benefits which helps save on overhead expenses.  Contracted services also don’t require paid sick time, vacation, or the expense of recruiting and training new employees when staff turns over.

Hiring IT consulting services is a win/win for business owners as well.  From computer consultants, professionals can also learn how to more effectively run their business as those experts have picked up many new tricks of the trade from working with numerous companies over the years.  A more efficiently run business will earn more money with less effort, which is helpful to those who are trying to find time to expand their services and grow their businesses.

Business owners who hire computer consultants will find that they are spending twenty-five to fifty percent less than they would if they hired their own on staff IT specialist.  Computer consultant services are available twenty-four hours a day, seven days a week, that is a great deal for any business.  With this comes computer maintenance services, changes with websites, solving emergencies to eliminate downtime, and more.

By hiring computer consultant’s business owners and employees alike can focus more on everyday tasks rather than dealing with technological issues.  Instead they can simply pick up the phone and make a call or send an email regarding the issues that are occurring, and a consultant will either remote in to your network or go on-site to ensure your problem is quickly taken care of.

Managed IT services not only save time but also money while making life simpler.  Often in business the simple solution costs more, however in the case of computer consulting, it is in fact the most economical option.

Learn more about Creative Programs and Systems, CPS, and the IT solutions they provide including IT consulting, computer consulting, network consulting, networking, server installation, IT disaster recovery, computer repair, virus removal, malware removal, computer tune ups, data backup systems, computer troubleshooting, structured cabling, low voltage wiring, website design, graphic design, logo design, website hosting, search engine placement, iphone app programming, android app programming, and custom programming at www.cpsmi.com.  To contact one of our IT experts, call 810.224.5252 today or via email at info@cpsmi.com.

 

Benefits of Managed IT Services Explained

Regardless of the size of your company, you will need an IT, Information Technology, infrastructure if you are to function within the 21st century.  Qualified IT personnel are essential as the services they provide can save small, mid-sized, and large sized owners.  Many times, small and mid-sized companies attempt to perform many IT tasks, roles, and functions in-house.  This however can result in poor performance, systems failure, downtime, and even in some cases business failure. Below is a non-exhaustive list of services that a typical managed IT company performs for clients.  These skills require

In order to save money many small to mid-sized business owner attempt to perform many IT tasks, roles and functions in-house. The result is poor performance, systems failure, downtime and even bankruptcy. Below is a non-exhaustive list of services required by a typical business and which require highly-skilled staff to complete.

  • Increasing the longevity and uptime of equipment
  • Monitoring staff productivity
  • Software upgrades, licensing, and installation
  • Spam filtering
  • Securing systems and data
  • Patch management and updates
  • Monitoring and ensuring server reliability
  • Routine disaster recovery drills and tests
  • Hardware procurements, monitoring, testing, and repair
  • Network management
  • Email server setup and management
  • Spyware detection and removal
  • Creating secure systems and complete system backups
  • Server builds, maintenance, upgrades, and installation

Each of the above tasks require highly-trained IT personnel and technical equipment in order to execute. When business owners skirt around this issue, attempting to do all these tasks in-house, will quickly find themselves facing the results that come from incompetent IT repairs.

Outsourced Managed IT Services

The solution to all most company’s IT problems is to hire the services of a managed IT company.  Out sourcing professional IT consultants often saves companies time and money.   It is important to have once company that is in charge of all of your IT needs.  This ensures that accurate records are kept, your goals and objectives are known, and you have 24/7 access to professional IT service consultants.

Companies looking for the best IT solution will hire an outsource IT services company.  Not only will it save your company money it decreases downtime and increases the longevity of your technology as maintenance and upkeep is done on a schedule unique to your needs.

Learn more about Creative Programs and Systems, CPS, and the IT solutions they provide including IT consulting, computer consulting, network consulting, networking, server installation, IT disaster recovery, computer repair, virus removal, malware removal, computer tune ups, data backup systems, computer troubleshooting, structured cabling, low voltage wiring, website design, graphic design, logo design, website hosting, search engine placement, iphone app programming, android app programming, and custom programming at www.cpsmi.com.  To contact one of our IT experts, call 810.224.5252 today or via email at info@cpsmi.com.

 

 

Optimizing Your Blog Posts for SEO Purposes

Blogging is one of the most effective ways of interacting with one’s audience. Regardless of niche, your fan base, prospects, or existing customers and clients need a continuous flow of refresher information about you, your products and services. Research shows businesses and organizations that are constantly engaged with their base do a better job of not only keeping those customers but of staying competitive.

 

When it comes to interactivity, blogging serves as one of the most effective strategies. This shows in the sheer number of blogs that go are launched every day. But with so much content and competition, how does your blog actually stand out? The answer is SEO (search engine optimization). According to information database Wikipedia, SEO “is the process of affecting the online visibility of a website or a web page in a web search engine’s unpaid results is often referred to as organic results.

 

There are many wonderful blogs out there. An even greater number stay “undiscovered” and only get a trickle of visitors. This is because their blog posts are not optimized for SEO purposes. In other words, the blogger did a great job of writing but forgot to prep the post for their target audience and the search engines. In this article, we’ll discuss actual steps a blogger can take to optimize their blog post for SEO purposes:

 

  1. Content uniqueness

 

This cannot be over-emphasized. Search engines reward content that is unique. Copying content from other sites or engaging in plagiarism can not only have legal repercussions, it can result in the search engines ignoring that particular post.

 

  1. Keyword research

 

A lot of bloggers write around the topics they’re either passionate or knowledgeable about. While this is great, they forget that the search engines are scientific tools which rely on complex algorithms to locate relevant content based on targeted keywords. A great strategy would be to first conduct keyword research to determine the most trafficked keywords in that niche then preparing content around those keywords. One of the best free keyword research tools includes the Google keyword planner tool. Others such as Spyfu avail more data for a fee.

 

  1. Entering correct Metadata

 

Once the blog post has been posted, the next step would be to ensure the search engines can find it. This step involves inputting the proper metadata to the post. Blogging platforms such as WordPress come with add-ons or plugins that allow the blogger to attach keywords to the page title, description and post itself. Additionally, bloggers can tag their posts with the relevant keywords.

  1. Linking structure

 

In order to determine how well to rank a post, search engines check for inbound and outbound links. Outbound links point to other similar authority sites. Search engines also check for the internal linking structure within the site itself. This means checking whether the post links to other relevant posts within the same site. Many bloggers overlook this. Inbound links are also important. They are used by the search engines to determine the page authority of that post and thus how well it will rank.

 

  1. Images and videos

 

According to the search engines, a good blog post will have relevant images and preferably a video. It is recommended that the blogger embed an image or video within the content. Blogging platforms such as WordPress make this relatively easy. The image should also be tagged with the relevant “alt” text. Embedding a popular video from YouTube can help give the post more authority and thus better rankings.

 

  1. Social media

 

Search engines have also been known to check for social signals. Because of the importance they attach to social media, they check whether there are any mentions or links to the post in the popular social media and social bookmarking sites such as Facebook, Twitter, Reddit, LinkedIn, and Mix.

 

Learn more about Creative Programs and Systems, CPS, and the IT solutions they provide including IT consulting, computer consulting, network consulting, networking, server installation, IT disaster recovery, computer repair, virus removal, malware removal, computer tune ups, data backup systems, computer troubleshooting, structured cabling, low voltage wiring, website design, graphic design, logo design, website hosting, search engine placement, iphone app programming, android app programming, and custom programming at www.cpsmi.com.  To contact one of our IT experts, call 810.224.5252 today or via email at info@cpsmi.com.

 

Common Problems with The Latest Windows 10 Update

Computer consulting is a term used by someone who offers a wide range of computer services to individuals and businesses. Computer repair is one of the more common of all of the services that consultants perform. Computer repairs can be as simple as replacing or installing new hardware, but it can also include more in-depth repairs like software or OS issues.

 

A computer consultant may do work for both commercial businesses and also residential computer repair depending on the way they set up their business. The operating system of a computer frequently causes a number of issues that people have with their computers and Windows 10 is the most current version of Microsoft Windows that comes preloaded.

 

Unfortunately, like most of the Microsoft Windows operating systems over the years, Windows 10 has had its own share of problems that people have complained about. These common problems probably make up a large portion of the computer repair requests. We came up with a list of the top ten common problems with the latest Windows 10 update

 

Top 10 Common Problems with The Latest Windows 10 Update

 

#1 Alt +Tab keys laggy while gaming – The update added a focus assist feature to be added and it is causing issues. You will need to go in and shut off all of the features.

 

#2 Issue with Media Creation Tool –  An issue has been reported with the Media Creation Tool which is necessary to be able to install the update using a USB flash drive. You will need to restart your computer which should allow you to try it again.

 

#3 Microphone won’t work anymore – For some users the Windows update caused the Windows microphone to because inaccessible. You will need to go back into setting and restore access.

 

#4 On-screen keyboard stopped working – The update that Microsoft released caused some people to lose the onscreen keyboard that came with Windows 10. If you experience this, you can go into settings a turn it back on.

 

#5 Chrome browser continuously crashes after the update – Google did not see it necessary to announce any known issues with its browser, but Microsoft did and found the fix for it.

 

#6 PC will not boot after the KB4103721 Version 1803 patch is installed – This issue was being reported by some users and it would cause a black screen to be displayed.

 

#7 Windows 10 Update caused issues with SSD’s – This issue was being reported on machines that had to different models of Intel’s SSD (600p Series and Pro 6000p Series NVMe).

 

#8 Reports of desktops disappearing after the update – It appears that there was a bug in an update and it was causing the issue. It appears that MS discovered the issue and the next update repaired the issue.

 

#9 Update not applicable to your computer error pops up – This error usually comes up if some previous updates did not completely install correctly. You will need to check to see if there are missing or possibly failed to install.

 

#10 NVIDIA GPU Graphic Settings are missing after updates installed – If you have an NVIDIA based graphics card, there are reports of issues with the GPU setting getting lost. This can degrade or disable certain graphics features.

Learn more about Creative Programs and Systems, CPS, and the IT solutions they provide including IT consulting, computer consulting, network consulting, networking, server installation, IT disaster recovery, computer repair, virus removal, malware removal, computer tune ups, data backup systems, computer troubleshooting, structured cabling, low voltage wiring, website design, graphic design, logo design, website hosting, search engine placement, iphone app programming, android app programming, and custom programming at www.cpsmi.com.  To contact one of our IT experts, call 810.224.5252 today or via email at info@cpsmi.com.

 

 

 

 

 

 

 

How Does Custom Website Design Affect Search Engine Rankings?

Many people do not think that having a custom website design is going to improve their search engine rankings.  However, with all the changes that Google has made in recent years, there are many things that factor into the search engine placement of any website, and custom web design is one of the major ones.

A website that has not been designed properly may prevent a person from staying on the site for any length of time, and once a person goes back to their search results, it will mark the first website as being not helpful.  Any website that continuously gets marked as unhelpful will automatically have their ranking level dropped.

A few mistakes that every website owner will not want to make include having too many pop-ups, text that is difficult to read (whether it is the size of the text or the font that is being used), images that are too large, and videos that automatically play as soon as the website opens.  All those things create a poor experience for readers, especially those who are visiting the website for the first time, and they can make a person continue onto the next website they found much faster.

Website Mobile Friendly

Every website should also look amazing on all types of platforms, which means that the custom web design that a person chooses should work well on both mobile and desktop platforms.  After all, in this day and age, more and more people are browsing the internet on their mobile devices or smaller tablets.  If a website is not easy to use on those platforms, a person is not going to want to stay on the site for too long.  Not being mobile friendly can affect the search engine rankings of any website even more than a website that isn’t user friendly on a desktop platform.

The Correct Amount Of Information On Home Page

A custom web design is also necessary to ensure that a person has the proper amount of content on their first page, so that it ranks accordingly for search engine placement.  A website that has a photograph and a few words is going to rank a lot lower than a custom designed website that has enough pertinent information available to get it higher in the search engine rankings.

Custom Website For SEO Benefits

The bottom line is that search engine rankings incorporate a lot of the smaller details and it is easier to place all those small details on a custom web design than on a website that is ready for a person to fill in the blanks with their own information.

Learn more about Creative Programs and Systems, CPS, and the IT solutions they provide including IT consulting, computer consulting, network consulting, networking, server installation, IT disaster recovery, computer repair, virus removal, malware removal, computer tune ups, data backup systems, computer troubleshooting, structured cabling, low voltage wiring, website design, graphic design, logo design, website hosting, search engine placement, iphone app programming, android app programming, and custom programming at www.cpsmi.com.  To contact one of our IT experts, call 810.224.5252 today or via email at info@cpsmi.com.

Website Trends For 2018

Search engine optimization was, still is, and will continue to unequivocally be one of the most effective ways that a business can use to ensure that their online marketing initiative and presence remains relevant. Search engine marketing is a growing practice that gives organic channels the proper attention that all businesses can’t afford to ignore as far as using Google or other search engines to push quality over quantity for users.

With an emphasis on a more experience-centric web, businesses are more aware of user behavior trends, which has forced them to create novel experiences through various product and content innovation. Therefore, for your website to do what you intended it for and for it to be functional, but most importantly, convert visitors, the following are website design trends that may help you accomplish this goal:

Mobile-Friendly Website Design

Mobile browsing has become more popular than desktop, therefore, minimizing the menu to fit mobile screens as well as using responsive designs, as well as including a viewport meta tag and condensing your font and button sizes will make your website more mobile-friendly.

Using Animated or Particle Backgrounds

Using eye-catching animation or movement as part of your background as opposed to the traditional photos or videos is huge this year, particle animation being the most popular choices in website design. It livens up your dull site and often static background to give it a 3D feel that provides users with an exciting experience while on your website.

Bold Typography

Your typography of choice can be an effective tool to use that will both garner attention and pull visitors in. The oversized, interactive, and visible text is the first thing that users see, and it is a simple website design that will not only provide a clear message, but also an easy navigation that leads your visitors exactly where you want them to be and see.

Bold Color Schemes

Bold colors are known to communicate with a region of the brain known as the hypothalamus, which has a direct influence on our mood, emotion, behavior, and user interaction. Utilizing brighter tones in web design is more likely to entice users to interact with content and respond to calls to action (CTA).

Grid-Based Web Design

Utilizing a grid-based website design allows for a clean, well-organized design and user-friendly navigation, which basically portrays balance and symmetrical layout that users are likely to interact longer with.

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