Tag Archives: Product Packaging

Custom Labeling Helps Businesses Grow

Whether you want attractive, colorful, custom labels to promote your business inside and out or to bring your company name to the attention of the public there is much to appreciate in creating a custom product label.  Labels can be customized to your exact product needs.  They come in a wide variety of sizes, shapes, materials, and colors that are simply amazing.  Here are some uses for custom labels.

Practical Application and Uses for Labels

Business owners working with custom label manufacturers know the best and most affordable methods in promoting their products with signage.  Signs are however incredibly bulky and not as portable as is often required for certain situations.  Labels on your products however can get the same job done quite easily by sticking to the products surface.

Labels are not only to be used on products.  Labels can be customized meaning you make them say whatever you want and then applied wherever as a highly affordable and absolutely effective means of advertising your business.  Custom labels can be window clings that merely adhere and are completely removable when you wish to change it.

Practical and Effective Sales Tool

  • Businesses such as radio stations give away custom stickers as a means of promoting their station and to encourage new listeners or advertise their latest contests. They are small, brightly colored advertisements that fit on the vehicles rear windows or back bumpers. This is a lot like what labels do for your product.
  • Pizza delivery is an excellent example of those who only want temporary promotion and can safely remove the label once the job is done.
  • Car dealerships use permanent decals to their license plates to aide in promotion and to keep the dealership on the top of people’s minds without being over the top.

Personalized Design

Custom labels can be created as bold & colorful or as subtle and reserved as desired.  They can be created from a number of different materials including vinyl or paper or can be printed in rolls or sheets for easier handling and adhering.  They can provide a bold statement or subtle message depending on their design.  The ideal label is applied to your product as a way to deliver the companies message about the product and act as another sales tool for the brand.

There are a number of different design elements in custom labeling along with a number of materials that can be used to create them.  From shrink sleeves to flexible packages and bumper stickers to pizza delivery lights, customizing the labels that are used in conjunction with your company is a terrific way to promote without being actively involved all of the time.

Learn more about Anchor Printing and their vast line of custom product label & packaging options including: Shrink Sleeve Labels, Flexible Packaging, Roll-Fed Labeling, Pressure Sensitive and Cut & Stack Labels at http://www.anchorprinting.com.  To contact one of our label specialists call toll free at 800.748.0209 or via email at info@anchorprinting.com.

Six Things Your Product Packaging Must Do For You

After producing a quality product, the most important thing for your company is often finding the perfect packaging for your product.  From concept to completion, deciding on the perfect packaging for your product can be challenging without the proper advice and direction.  Below are six main objectives for your product packaging.  Your packaging must fulfill many different functions for your product.

  • Contain: Your product packaging must properly and safely contain your product. This may sound simple but remember that packaging will be different based on the shape, size, and consistency of the product.  How your product is contained will be different if your product is a small amount of liquid, a large amount of metal, an irregular size or shape, or an item made up of many different pieces that require their own packaging to keep them safe and stable.

 

  • Protect: Your product packaging must also properly protect your product during all phases of product handling. From shipping, processing, store stock and shelf, and ultimately into the consumers hands the packaging must protect the product from everything from wear and tear during shipping to exposure to the elements.  From the time it leaves your facility until it enters the home of your consumer, your product packaging must safely and securely endure every and all potentially damaging handling and shipping scenarios it encounters.

 

  • Preserve: If your product can spoil, age, or deteriorate in anyway than your package must preserve the integrity of the product. From proper ventilation to packing materials designed to protect and preserve, it is vital to make the package as safe, product friendly, and sustainable as possible.

 

  • Transport: No matter what your product is or where it is made it must somehow get from you to the consumer. Your packaging must allow for easy, safe, and effective transportation of the product from production to consumer via any number of transportation modes.  Whether it is just across town, across the country, or across an ocean the product and the packaging that is protecting it must meet the challenges of the journey ahead.

 

  • Inform: Effective packaging and labeling will quickly inform consumers about the product. What the product is, what is included with the purchase of the product, what is needed, the products costs, ingredients, hazards, warranties, and any other important information, the consumer should be able to find the vital information they feel they need in a quick and convenient way.

 

  • Sell: One of the key duties of packaging is to grab the attention of the consumers and convince them that your product is the best. Studies have indicated that if your packaging and labeling is more aesthetically pleasing to the consumer than your competitions packaging, the consumer is more likely to purchase yours.

 

  • On the other hand the reverse is also true; if your competitors packaging is far more enticing to the consumers than yours, even if you have a superior product, the consumer is likely to purchase your competitors product due to the superior packaging. Your packaging and labeling must sell your product for you and motivate the potential consumers to make the effort and buy your product and not the one sitting next to it.  When you are not around to tell people how wonderful your product is it’s up to your packaging to get the job done.

Packaging your product effectively is one of the most important things you can do.  Contact a professional package and labeling and work closely with them to ensure the perfect package that will work to contain, protect, preserve, transport, inform, and sell our product for you!

Learn more about Anchor Printing and their vast line of custom product label & packaging options including: Shrink Sleeve Labels, Flexible Packaging, Roll-Fed Labeling, Pressure Sensitive and Cut & Stack Labels at http://www.anchorprinting.com.  To contact one of our label specialists call toll free at 800.748.0209 or via email at info@anchorprinting.com.

Benefits of Flexible Food Packaging

Food packaging can generally be broken down into three fundamental forms: rigid, semi-rigid, and flexible.  Rigid forms of food packaging have experienced a long history of use.  Recently however, the flexible packaging market has emerged and is experiencing substantial growth for a number of different reasons including: consumer demand for convenience, variety in packaging styles, and high quality labeling options over metal and glass.

Over the years many rigid food packages have met the shelf requirements necessary such as moisture barrier, oxygen barrier, light barrier and more from a single, homogenous material such as steel, aluminum, and glass.  In order to achieve the same desired properties in flexible packaging a combination of materials are used to compose flexible food pouches.

The packaging industry, especially where the food industry is concerned, is in a period of transition.  Heavy, rigid cardboard and plastic containers are on the way out to make way for more convenient, environmentally friendly option to take their place.

Benefits Found With Flexible Packaging

  • It Costs Less: Flexible food packaging requires fewer materials for production and costs less to manufacture than heavy, rigid plastic containers. Flexible pouches are budget-smart without a compromise to quality.
  • Available Options: Flexibility doesn’t come just in the form of the package itself but also in the options that are available to the packaging. Flexible packaging options include: tamper-evident, peel and reseal, disposable and oxygen barrier films, tap options and more.
  • Decrease Transportation Costs: With fewer materials and a lighter product the cost of shipping will decrease substantially. It is much more cost-effective to transport flexible materials than it is to transport rigid containers.  Flexible pouches are lighter while taking up less space, some even lie flat which makes transportation even easier. Smaller loads of freight also put less stress on the environment meaning fewer greenhouse gas emissions and a lower carbon footprint.  Less transportation, lower freight costs, and cleaner air – we all win.
  • Longer Shelf Life: If you need optimum food purity and protection from contamination than flexible packaging is your best bet. Multi-layer liners are stronger and more durable and high barrier liners prevent oxygen infiltration allowing food product to last substantially longer than before.
  • Smaller Burden on Landfills: There’s no material that combines as many benefits with eco-friendliness as flexible packaging. It’s one of the most responsible choices that you can make.
  • Space Conservation: Flexible food packaging components are designed to conserve space. That’s true, whether they are unfilled, stacked and waiting, or filled and ready for the end user.  Numerous unfilled bags take up less storage space than one empty rigid container.  They stack smaller requiring less room on a warehouse shelf or transport truck.

Consumer demand drives the popularity of flexible packaging.  They are easy to handle while fitting neatly on the shelf.  Cost, performance, and sustainability all make flexible packaging the right choice when looking into labels and packages for your products.

Learn more about Anchor Printing and their vast line of custom product label & packaging options including: Shrink Sleeve Labels, Flexible Packaging, Roll-Fed Labeling, Pressure Sensitive and Cut & Stack Labels at http://anchorprinting.com/flexible-packaging.php.  To contact one of our label specialists call toll free at 800.748.0209 or via email at info@anchorprinting.com.

The Differences Between Pressure Sensitive Labels and Roll Fed Labels

Custom labeling comes in various forms these days, and for any company seeking to find the right label for the branding of its product, quite a lot is taken into consideration. From the cost, type, color, durability, safety measure, etc.  One of the commonly used types of a label are pressure sensitive label and roll-fed labels.

Custom Pressure Sensitive Labels

Pressure sensitive labels are the most asked for labels because they work for an extensive variety of uses and are not difficult to apply.  Presure sensitive labels are often referred to as seld-adhesive or adhesive-backed labels.  They are light weight and can stick on to most surfaces and holders.  They are used on a number of different brands and products since they can be imprinted on paper, foil, movie packs and more.

These cutting edge, smooth, and polished stick-on labels can be manufactured in rolls and require direct pressure to apply. Since they need no warmth, dissolvable or water to hold fast to bundles or wraps, they’re one of the least demanding labels to work with in a nutshell.

There are many elements to check between while picking the right material and adhesive blend for a pressure sensitive label. They include more than 50 sorts of a white plastic label material with each having different substrates and glues.

Roll-Fed Labels

They are usually imprinted on unsupported paper or film, with no pre-connected label before it just a plain surface.  Roll-fed labels can be in roll forms, and they apply to various surfaces to be used using hot-dissolved compounds. They cover the full surface volume of the item, which leaves a significant amount of space for the object data in branding

Markets Utilizing  Pressure Sensitive Labels

Nourishment and Beverage Industries – From juice to sauces, they all have printed pressure sensaitive labels on their products that are sustainable and refreshing for start ups and leaders in the industry

Household Chemicals – Pressure sensitive labels can face extreme conditions like rough handling by kids, and they still won’t peel off. Every good one is quite durable even when in contact with chemicals.

Health Sector – The products assemblage and procedures are stationed to agree to FDA, directions and other quality principles so that the labels are neat and legitimately hold fast to pharmaceutical industries and other industries to avoid children having health issues after tampering with it.

Learn more about Anchor Printing and their vast line of custom product label & packaging options including: Shrink Sleeve Labels, Flexible Packaging, Roll-Fed Labeling, Pressure Sensitive and Cut & Stack Labels at http://www.anchorprinting.com.  To contact one of our label specialists call toll free at 800.748.0209 or via email at info@anchorprinting.com.

Why Shrink Sleeve Labeling is Gaining Popularity

The demand for shrink sleeve labels have seen a significant growth in the last decade and its use is increasing in the global market of labels every day.

The rise in demand for this label is mainly attributed to its benefits in terms of brand identity, marketing and visual appeal to the customers. There is an improvement in the definition and quality of these labels on a regular basis. New developments are also taking place in the manufacturing processes and forms of shrink sleeve labeling.

The other factors affecting the demand for shrink sleeve labels are retail trends, economic influences and increasing demand from the consumers for the convenience products. Several studies on market research have shown that use of customized shrink sleeve labels can increase the sales by around 20% as compared to the age-old ‘pressure sensitive’ labels.

Shrink sleeve labels have a smooth finish, brilliant graphics and are considered as the most durable labeling products. Since these labels are printed on the polyester or plastic material, so they are most suitable for products that are exposed to friction or moisture.

There are several advantages of shrink sleeve labeling. Let us discuss them in details.

  • They are available in full color with a design coverage of 360 degrees.
  • They can be fitted onto most containers and can be contoured to other special shapes.
  • They are abrasion and moisture resistant.
  • No adhesive is required; hence the containers remain usable.

Using shrink sleeve labeling maximizes the marketing space on the products, thus providing more ways to impress the customers. Apart from providing a greater coverage than the regular labels, shrink sleeves are also a better option for those products that confront moisture heavy or humid environments. Such products include refrigerators and showers. The designs on the products do not get damaged in spite of rough handling or friction. This is because the printing of the graphics is done on the inside portion of the sleeve.

Generally, for full body labeling, the shrink sleeves fit into most of the containers. However, shrinking sleeve can be difficult on those shapes that get narrower downwards. This is because the sleeves will not be able to have a grip on the bottom of those containers. The other consideration that needs to be taken into consideration is the heat inside the steam tunnels. This means the shrink sleeve labels have to be made in such a way that they can withstand a certain degree of temperature, otherwise, the containers can get damaged.

We can also use shrink sleeve labels as tamper evident seals. This is very simple. We just need to add a perforation (horizontal of course) near the container’s cap. Thus, there is no need to purchase and apply 2 label products. Instead, our limited resources and time can be utilized in doing something productive.

Similarly, you must have heard of combination packaging. They use these labels for packaging and promoting multiple containers as a single unit. With ‘form-fitting’ shrink sleeve labels, combo-packs can be packaged in the easiest way. Later, these combo packs can be easily converted back into separate units be removing the external sleeve.

At Anchor Printing, we take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at http://anchorprinting.com for all of your product label design, printing and packaging needs.

Custom Designed Product Labels

Every new product or a revamped product aims to deliver to its customer a lasting impression of the product through its label, within a few seconds. In order to create this impact, custom designed product labels should be made keeping in purview the objective of the product and the competitor’s outlook. The label should be designed as such that it affects the buyer emotionally and compels the buyer to try the product. The little label carries a lot of burden on its shoulder, so it becomes extremely vital for brands to display the product information beautifully on its label.

Important tips for a perfect label

The brand gets represented through its logo, the custom designed product label should be designed as such that it holds its logo distinctly, and use of white color is desirable around the logo to create lasting impact. The size of the logo doesn’t matter much, but the location does matter. The name of the product should be unique and it should define the product. The detailing of the product should be precise and clear, so that the customer can identify what exactly the product offers. The government rules and precautionary measures should be included wherever necessary. The quantity of the product should be mentioned. Proper barcoding should be done on each label.

Getting Noticed

It is always said that a product which is packaged nicely has the higher probability of being picked up by the customer. A product which clearly states its purpose through its label is always the first choice of customers. The custom designed product label which is presented in an artistic manner signals the message the product wants to convey. Colorful labels portray the product to be lively, and crisp design suggests purity with sophistication. The customer buys; product based on the label and the label provides the overall outlook of the particular brand. So, it becomes vital to portray a powerful artwork in the label, in order to make the customer aware about the brand message.

Plan of Action to formulate Alluring Label

With the market being extremely competitive, the brands need to walk that extra mile to stay abreast with changing buying pattern. Branding these days is all about creating unique stories. Although the space in the label doesn’t allow for long stories, one can provide one liners followed by QR code to kindle interest among the customers, so that they can enjoy the entire story back home. The brand has also the option to try out different images in their label keeping the distinctive brand details intact. This way the customer will be happy to keep bottles, with all different labels. The trend these days also focuses on ideating messages, facts and jokes on the labels along with awarding contests which raises the curiosity among the consumers of the product. Finally, the competitors can provide very good learning about what is working and what is not working. The label which is designed tactfully will surely catch the eye of the customer and earn profit for the brand.

At Anchor Printing, we take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at http://anchorprinting.com for all of your product label design, printing and packaging needs.

Custom Designed Shrink Sleeves

Custom designed shrink sleeves as we know are shrink wraps, are made of plastic or polyester film material. These are very much heat resistant and happen to be great label products. Moisture, friction they can easily encounter without losing their great durability.

Why Shrink Sleeves

This is an absolute necessity seeing from the point of view how we are using industrial products in our everyday lives. The shrink sleeves can generally be applied over, around the intended goods. Then they are heated either by using heated guns or are sent through shrink tunnel, for shrinking. So we can say it is kind of an overwrap that is done on various types of packaging. Cartons, beverage cans, boxes and pallet loads are few of the many products that cannot be completely done without shrink wraps being used. Not just industrial goods, shrink sleeves are many times used on book wraps, beverages, and pharmaceuticals.

The More Designed, the Better       

Shrink sleeves are manufactured in ways to give a great presentation. So, you can say the look and feel part in shrink sleeves happen to be of great importance. Be it a beverage container or your favorite water sipper, a great shrink sleeve can immediately draw attention to your thing in a jiffy. There are several manufacturers in the industry who cater to all kinds of your shrink sleeve needs. And they give 360 degree graphics coverage on all your containers and applications that you want to cater to your consumers for some great visibility. Presentation is precisely the reason that people use to go for custom designed shrink sleeves.

Using the Shrink Sleeves

As far as use of the shrink sleeves are concerned, they are absolutely many. These sleeves wrap buildings. Countries or regions affected by natural calamities use these sleeves in great amounts to cover rooftops post the powerful storms. For environmental containments too these can be used. They are largely used while removing environmental hazards like lead, asbestos etc. While buying CDs or DVDs most of you have noticed your favorite CDs, DVDs in these shrink sleeves. Foods such as some vegetables, meat, cheese, plants are often covered using shrink sleeves. Therefore, you can easily see how the use of shrink sleeves actually covers all the necessary areas of our lives.

Shrink sleeves as already mentioned before, come in various customised frames and they fit most of your containers of choice and can actually made to special shapes. The films that are used on the shrink sleeves are high-gloss OPS, PETG or PVC and they are equipped with the abilities to resist any kind of moisture and abrasion. The goods makers are sincerely concerned with the kinds of shrink sleeves they are using on their products. They believe the kick that they give to the products on shelves, the gloss, the presentation, is really important to make your products stand out from the rest.

At Anchor Printing, we take pride in offering our clients cut & stack labelling, pressure sensitive labels, roll-fed labelling, shrink sleeves as well as flexible packaging options. Contact us today at http://anchorprinting.com for all of your product label design, printing and packaging needs.

Shrink Sleeve Manufacturing

Shrink sleeves are a cost-effective packaging method available for labeling and decorating the consumer products. The packaging enables better utilization of space and outlines the details of the product. Consumers are often attracted by the labels and details cut out on the product. Shrink sleeves give justice to the consumer by highlighting the minute details of the product.

Shrink Sleeve Manufacturing:

Shrink sleeves are available in different materials:

  • Polypropylene Terephthalate Glycol (PETG): PETG is the most expensive shrink sleeve material. It has excellent coherence and print standards. It is recyclable and most opted material for shrink sleeve packaging.
  • Polylactic acid (PLA): PLA Packaging comes from biodegradable waste and is a current trend to choose PLA packaging.
  • Expanded Polystyrene (EPS): EPS is also made from the recyclable thermoplastic material. It is highly resistant to heat.
  • PolyVinyl Chloride (PVC): PVC is the most commonly used and cost effective shrink sleeves material compared to other materials. Shrink sleeves made from PVC have good coherence and print standards. It is less environmentally friendly and hence not preferred in the recent age.

Shrink sleeves made from any of the above materials can be applied on the products by two methods: manual application method and automated application method.

Manual Application Method: Shrink sleeve is manually placed over the product. Heat waves are given using a heat gun/ a dryer to adapt the preferred shape. This type of application is suited for sample models in small numbers.

Automated Application Method:  Diversified machines are used to slip the shrink sleeve on the product and a heat treatment is given to form a perfect fit for the product.

Perforations: Shrink sleeves provide perforations, it helps consumers to simplify the removal of the packaging done on the product. This ensures the consumer that the container is not used earlier. Different types of perforations are available on the need basis.

Colors and printing styles: The number of colors chosen on the shrink sleeve for the product design is directly proportional to the cost of packaging. Different printing styles are available on shrink sleeves, like digital printing, flexographic printing, gravure printing and the web offset printing. One can easily select the print style based on the cost estimate and quality of the graphics. Gravure is the costliest style of printing and digital is the most reasonable style of printing.

Types of Shrink sleeves: Shrink sleeves are available in different types, like full body shrink sleeves, shrink sleeves to cover only a portion of the product, shrink sleeves to avoid tampering and shrink sleeve for combination packing of products.

 

An illustration of the Shrink sleeve process:

  1. The initial step is to accumulate the sample container and the graphics on the container.
  2. Appropriate strength material is selected for the container and an alluring graphics to obtain the desired end product.
  3. Application of the shrink sleeve can be done manually on the product or done by machine. In the machine application process, appropriate heat has to be provided to avoid shrink sleeve damage. After a proper fit of the shrink sleeve package on the container, the finished product is ready.

 

Advantages of shrink sleeve packaging:

  • Sleeves allow complete utilization of the container body. Utilization, when paired with exceptional graphics, is a hit in the market.
  • Sleeves undergo a heat treatment to perfectly fit the container body. Hence, any shape of the container can be selected to contour and outgrow in the market.
  • Sleeves are applicable for all kinds of materials like metal, glass, and plastic. The sleeves give a perfectly smooth finish on the container.
  • To avoid tampering of the product, sleeves can be used on the cap of the container. This ensures trust and safety of the product.
  • Shrink sleeves are all moisture resistant. This makes it usable in any place, like product placed in a refrigerator.
  • Shrink sleeves are abrasion resistant. This quality of the sleeves helps during shipping of the products.
  • The sleeves do not use adhesive and hence no sticky mess available on the container. Containers are reusable and the sleeve can be cleanly torn away.
  • Re-branding of the products using shrink sleeves gives an exceptional edge in the marketing end.

At Anchor Printing, we take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at http://anchorprinting.com for all of your product label design, printing and packaging needs.

Shrink Sleeve Manufacturing

Shrink sleeves are a cost-effective packaging method available for labeling and decorating the consumer products. The packaging enables better utilization of space and outlines the details of the product. Consumers are often attracted by the labels and details cut out on the product. Shrink sleeves give justice to the consumer by highlighting the minute details of the product.

Shrink Sleeve Manufacturing:

Shrink sleeves are available in different materials:

  • Polypropylene Terephthalate Glycol (PETG): PETG is the most expensive shrink sleeve material. It has excellent coherence and print standards. It is recyclable and most opted material for shrink sleeve packaging.
  • Polylactic acid (PLA): PLA Packaging comes from biodegradable waste and is a current trend to choose PLA packaging.
  • Expanded Polystyrene (EPS): EPS is also made from the recyclable thermoplastic material. It is highly resistant to heat.
  • PolyVinyl Chloride (PVC): PVC is the most commonly used and cost effective shrink sleeves material compared to other materials. Shrink sleeves made from PVC have good coherence and print standards. It is less environmentally friendly and hence not preferred in the recent age.

Shrink sleeves made from any of the above materials can be applied on the products by two methods: manual application method and automated application method.

Manual Application Method: Shrink sleeve is manually placed over the product. Heat waves are given using a heat gun/ a dryer to adapt the preferred shape. This type of application is suited for sample models in small numbers.

Automated Application Method:  Diversified machines are used to slip the shrink sleeve on the product and a heat treatment is given to form a perfect fit for the product.

Perforations: Shrink sleeves provide perforations, it helps consumers to simplify the removal of the packaging done on the product. This ensures the consumer that the container is not used earlier. Different types of perforations are available on the need basis.

Colors and printing styles: The number of colors chosen on the shrink sleeve for the product design is directly proportional to the cost of packaging. Different printing styles are available on shrink sleeves, like digital printing, flexographic printing, gravure printing and the web offset printing. One can easily select the print style based on the cost estimate and quality of the graphics. Gravure is the costliest style of printing and digital is the most reasonable style of printing.

Types of Shrink sleeves: Shrink sleeves are available in different types, like full body shrink sleeves, shrink sleeves to cover only a portion of the product, shrink sleeves to avoid tampering and shrink sleeve for combination packing of products.

 

An illustration of the Shrink sleeve process:

  1. The initial step is to accumulate the sample container and the graphics on the container.
  2. Appropriate strength material is selected for the container and an alluring graphics to obtain the desired end product.
  3. Application of the shrink sleeve can be done manually on the product or done by machine. In the machine application process, appropriate heat has to be provided to avoid shrink sleeve damage. After a proper fit of the shrink sleeve package on the container, the finished product is ready.

 

Advantages of shrink sleeve packaging:

  • Sleeves allow complete utilization of the container body. Utilization, when paired with exceptional graphics, is a hit in the market.
  • Sleeves undergo a heat treatment to perfectly fit the container body. Hence, any shape of the container can be selected to contour and outgrow in the market.
  • Sleeves are applicable for all kinds of materials like metal, glass, and plastic. The sleeves give a perfectly smooth finish on the container.
  • To avoid tampering of the product, sleeves can be used on the cap of the container. This ensures trust and safety of the product.
  • Shrink sleeves are all moisture resistant. This makes it usable in any place, like product placed in a refrigerator.
  • Shrink sleeves are abrasion resistant. This quality of the sleeves helps during shipping of the products.
  • The sleeves do not use adhesive and hence no sticky mess available on the container. Containers are reusable and the sleeve can be cleanly torn away.
  • Re-branding of the products using shrink sleeves gives an exceptional edge in the marketing end.

At Anchor Printing, we take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at http://anchorprinting.com for all of your product label design, printing and packaging needs.

All You Need To Know About Shrink Sleeves

What are shrink sleeves?

Though the name may suggest otherwise, shrink sleeves are actually a form of labels that are fast becoming popular. Indeed, it is one segment that’s growing fast in the label industry. More and more brands want to ensure that their packaging is aesthetically appealing to the customers. In a highly competitive world, it is important for them to make a mark and be distinctive. And they adapt shrink sleeve labels to achieve this end.

The industries that are adapting shrink sleeves are food and beverage, pharmaceuticals, household products etc.

It is the age of cheap duplicates. There are many companies that copy a more popular and established brand and use similar labels in order to sell their products. This is where shrink sleeves come in and offer a big advantage for brands. The design choices are multiple and flexible, allowing brands to stand out and be recognized.

Advantages

Shrink sleeves are more durable, allow having full body designs on the container, are water and abrasion resistant as well. The most important part is that the labels can be removed and the containers can be reused. This makes for an ecofriendly option and saving in cost. Though shrink sleeves are slightly more costly initially, in the long run, this works out better.

Since you can have full body designs, you have scope for more color and graphics choices that are impactful and capture attention. These can be used on a wide variety of container materials like plastics, glass and metal. They are seamless and fit into any shape of containers, giving it a different look accentuating the shape of the container.

Another important aspect is to have the barcodes on the product. Shrink sleeves allow you to have this, but with a rider. Scanning of bar codes is sensitive and hence bar codes should be strategically placed on the container. It should be put vertically in a place where the bar code can be scanned as is without any curves of the container interfering with the scanning.

Shrink sleeves are durable to store and transport and are mostly damage proof. However, they should be kept in a cool environment of temperatures of 30 to 80 degrees Fahrenheit as otherwise higher temperatures may cause it to shrink prematurely rendering it useless.

Materials used

Shrink sleeves are mostly manufactured using two materials, namely Polyethylene Terephthalate Glycol-modified (PETG) and Polyvinyl chloride (PVC). PVC is most cost effective of the choices as it’s per unit cost is less and is better to use in few cases than PETG. PETG however, has the highest shrink percentage and is also recyclable, which is a big plus making it the most popular of the choices. It is also readily available.

It is important to get the sleeve size, slit width, lay flat size, cut length, print width and height correct. It is best to share sample containers with the shrink sleeves manufacturer and they also offer prototypes.

The shrink sleeve industry is growing at a fast paced 20% and is here to stay. With so many advantages, this is something that brands cannot choose to ignore.

At Anchor Printing, we take pride in offering our clients cut & stack labeling, pressure sensitive labels, roll-fed labeling, shrink sleeves as well as flexible packaging options. Contact us today at http://anchorprinting.com for all of your product label design, printing and packaging needs.