Your website is one of your company’s biggest asset. It’s the one place where anyone from across the globe can come across and see what your company has to offer. A website is essential for business these days and the importance of that website rests upon its design. The average person has a short attention span and with so much competition on the Web, your site needs to have an eye-catching design and be user friendly to really grab someone’s attention enough to make customers navigate to other pages.
This means it’s practically essential that a company’s website provides an easy-to-use and positive experience for customers. A user-friendly website will convince potential customers to navigate into the site away from the initial landing page. If your website doesn’t feature a user-friendly design, your web-sites bounce rate will be high, meaning clients will be looking elsewhere.
What does a user-friendly website consist of?
It’s a combination of things like easy-to-use navigation tools, readability, load time, and mobile-optimization. These are all aimed at allowing users to efficiently and quickly navigate a website and locate what they want or need to find without any challenges or delays.
A site’s readability refers to it’s easy scan, meaning they can easily and quickly look for a keyword to see an answer to a question they have about your brand, site, offerings, etc. To achieve this, it’s best to use spacing, bullets, short paragraphs and subheadings, as well as play close attention as to what fonts you use.
Navigation is how easy it is to move around in your site, providing organized content that and menus so that they can find what they need. Organized menus help users go through your site to see what it’s, how to purchase or contact you for more information.
And since many users are using their mobile phones it is important your site is mobile friendly and optimized for use on a smart device. Mobile-optimization refers to where your website ranks within mobile search engines. Much of where your site will land on a mobile search engine has to do with how is easy your website is to see while on a tablet or smartphone. If your company’s site takes too long to load it is not considered user friendly. A websites mobile upload should take no more than five seconds. Anything over this and your site needs to be updated.
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