Designing a label for your products is a big endeavor for your company. It requires companies to consider many different aspects of the product and the end user. Information is gathered and then given to graphic artists who use the collected data to create an end design. This complex process is not something that business’s..
Tag: Food Packaging
Did you know that forty percent of online shoppers say they are more inclined to buy a product that is well-presented? Having a great product on the market is one thing, but what the above statistic suggests is that business owners have a unique opportunity to control how consumers view and engage with their products…
Flexible packaging has been the mainstay of the packaging industry for many years especially in food packaging. The label and packaging industry has risen to surprising heights since flexible film innovation. Packaging has grown and evolved to acclimate to the needs of products around the globe because of the development and utilization of these films,..
Flexible packaging and flexible pouches is an innovation within the packaging industry. More and more companies are opting for this kind of product packaging for the value and benefits that it renders to the business owners and consumer. Owing to this fact, flexible pouch manufacturing has surfaced as something which is here to stay for..
Packaging is a means of protecting, storing, transporting and prolonging the life of the product contained within. The next level is the flexible packaging, which is aimed at reducing energy consumption, using less overall materials and generating less CO2 emissions. All of these result in less waste. Flexible packaging has several benefits over rigid packaging..
Packaging is a means of protecting, storing, transporting and prolonging the life of the product contained within. The next level is the flexible packaging, which is aimed at reducing energy consumption, using less overall materials and generating less CO2 emissions. All these result in less waste. Flexible packaging has several benefits over rigid packaging because:..
Packaging is extremely vital when it comes to the production and sale of goods. Proper packaging helps in promoting the product, explaining the product’s usefulness, containing the contents safely, protecting the contents from harmful elements and minimizing negative environmental impacts. Flexible packaging is a form of packaging used to protect products in a format that..
Food packaging can generally be broken down into three fundamental forms: rigid, semi-rigid, and flexible. Rigid forms of food packaging have experienced a long history of use. Recently however, the flexible packaging market has emerged and is experiencing substantial growth for a number of different reasons including: consumer demand for convenience, variety in packaging styles,..
When it comes to custom labeling it is important to understand the psychology of color. Knowing what feelings are invoked with color and when colors are used in combination of one another ensures a proper foundation to successfully package and market your product. Color, when used in custom label design, is used to convey a..
In the last two installments on flexible packaging and labeling we discussed stand up pouches, stand up zip-top pouches, press to close pouches, zippered pouches, three sided seal pouches and resealing sliding pouches. The industry is evolving and therefore the options in flexible packaging are as well. Many products are choosing to be packaged in..