Tag Archives: Flexible Packaging

Custom Labeling Has Never Been Easier

Companies are always seeking a way to differentiate their products from their competitors.  Ultimately one of the best options to do just this is through custom product labeling.  It is easier than ever to work with a manufacturer to design and produce a custom label that is customized to fit your unique desires.  There are many options to choose from in product labeling from shrink sleeves to flexible packaging.  Many producers of product throughout the United States struggle to comprehend just how many options there are when it comes to product packaging and custom product labels.  Below we will look at the five most popular options available within the industry.

Shrink Sleeves

Shrink sleeve labeling is a fairly new concept to hit the market and is quickly becoming a favorite with the beverage, pharmaceutical, and chemical industries.  This type of label offers a three-hundred-and-sixty-degree area in which to market your product.  No matter what shape your product is, shrink sleeves can conform to it.

This is particularly useful for uniquely shaped bottles which are comprised of multiple curves and edges.   Shrink sleeves will adjust to the shape of the bottle which allows graphic designers to design a label that attracts consumers from all angles.  Custom shrink sleeve labels work on a number of packaging materials including aluminum, glass, and plastic.  They are incredibly durable and offer the ability to create a tamper-proof seal to any product.

Flexible Packaging

One of the trickiest labels is for products that require no definite shape. This includes your pet food, detergent, snack foods, and more.  Flexible packaging offers a way to label and contain these products.  Flexible pouches can be designed using any type of device you desire for containment from press to close zippers to spouts that open and close.  Flexible packaging is a cost-effective manner in which to package your product and customize a unique label.

Roll-Fed Labeling

This type of labeling also allows an all-around, 360 degrees coverage. The difference here is that roll-fed labels work best for regular shapes. Let’s say if your product was a uniquely shaped bottle, then the roll-fed label wouldn’t fit. This limitation makes this type of labeling economical. The new printing methods that have been introduced allow an enhanced graphic print on roll-fed labels.

Cut and Stack Labels

The regular items that do not have anything unique to them can stick with the cut and stack labels. The label is customized to the exact size of the item. Generally, this label type is used for tin packaging. It is also well-suited for household use. The label is shrink-wrapped onto the container to ensure the perfect application.

Of course, the choice of your custom labeling method will depend on the nature of your product as well as the aim you have. For example, if you want an attention-grabbing label, shrink sleeves will work best. If you’re looking for something economical, roll-fed labeling will be your best choice. Bottom line is that custom labeling has been made easier than it ever was, all with the help of these multiple different types of labeling techniques.

Learn more about Anchor Printing and their vast line of custom product label & packaging options including: Shrink Sleeve Labels, Flexible Packaging, Roll-Fed Labeling, Pressure Sensitive and Cut & Stack Labels at http://www.anchorprinting.com.  To contact one of our label specialists call toll free at 800.748.0209 or via email at info@anchorprinting.com.

 

The Positive Effect Eco-Friendly Product Labeling Has on Your Company’s Brand

The world is more conscious of the part they play in making the environment a better or worse place to live in. Laws have been put in place to encourage and ensure that companies use best practices in their processes to conserve the environment. While these laws are standard, a company can improve its brand and grow business by going an extra mile to show their commitment to the environment.

Flexible packaging should ensure easy access to the product, it should keep the product safe from damage and contamination, and is made from eco-friendly materials, that makes it an even better option in package and labeling design.

Labeling your products as eco-friendly on the flexible packaging has many positive effects that include:

  • A Competitive Edge

Customers today are attracted by services and products that are eco-friendly. Choosing to label your products as eco-friendly will give you an edge over the competition. However, it is important to note that you can’t just label them as such for the sake of it, there are laws that govern what products can be deemed as eco-friendly and which ones don’t.

  • Improved Sustainability

Companies take pride in conserving the environment by not depending on natural resources. Often, using alternative materials can make the products more affordable and even when it’s not cheaper, the long-term benefits are overwhelmingly good. Because of climate changes, dependence on natural products means that in the long run you might not have adequate materials to produce goods.

  • Re-Using and Recycling Saves Money

Flexible packaging that has the eco-friendly labelling on it encourages those who buy the product to recycle and re-use it. This will help conserve the environment, but it also means that your customers get added advantage when they buy your product because the flexible packaging can be reused, recycled or reduced.

  • Stand-Out from The Competition

Many companies don’t use the eco-friendly labels on their flexible packaging. The reason most don’t do it is because they do not use eco-friendly practices in their processes. So, if your company is putting attempts to be environment friendly, then you should tell the world about it so that they know your products/services are a better option.

Don’t miss out on growing your business and attracting more clients by failing to use the eco-friendly labels on your product’s flexible packaging.

Learn more about Anchor Printing and their vast line of custom product label & packaging options including: Shrink Sleeve Labels, Flexible Packaging, Roll-Fed Labeling, Pressure Sensitive and Cut & Stack Labels at http://www.anchorprinting.com.  To contact one of our label specialists call toll free at 800.748.0209 or via email at info@anchorprinting.com.

Characteristics of a Product Label That Will Go the Distance for Your Brand

What is the first thing consumers notice about your product?  If you answered the products package and label you would be correct.  You want to grab the attention of consumers and one of the easiest ways this can be accomplished is through innovative packaging and eye catching labeling.  To help get your idea gears going we have compiled a list of objectives to consider when designing or re-designing your products label and packaging design.

Obvious Imagery

The absolute, most important aspect when it comes to marketing your product is clarity.  You need to make sure that what you are offering clearly comes across in the representation of your products image. If it is not completely obvious or consumers are confused about what it is that is being offered failure is imminent. An initial clear and precise representation is crucial to a products success.

Confident Use of Color

Not all products are best suited to use bold colors in their product packaging and label design.  The use of color is important in the overall design, but it is important that the coloring used conveys the desired message.  Color should be used to draw attention in on purpose and not in a manner that consumers are taken aback.  The use of bold colors when appropriate can be beneficial to promoting your product. They can also be detrimental when used incorrectly.

 Unique Elements vs Essential Elements

The perfect blend between what is required on a label and what adds interest is required for any product label that is hoping to stand the test of time.  Elements of a label that are necessary for sale can include: barcodes, ingredients, nutritional information, price, quantity, name of manufacturer, product name, and more depending on the type of product being offered.  The unique elements are what your product offers to its target market that the competition may not or how you do it better.   Add something quirky to individualize your product while bring attention to the unordinary aspects of your product.

Complimentary Fonts

Font choice is as important, if not more, than the images used on custom designed product labels.  Fonts that are chosen must be easily read while complimenting one another and matching the overall character of your product.   Choosing a font perceived as childish for an adult diaper label could give off the wrong message.  Adult incontinence is a very serious issue that should in no way should give off a vibe comparing it with children’s diapers. The wrong choice of font could do just that.

The product packaging and label set the overall tone of your product.  Be sure to incorporate elements that present it in the most positive light possible.  The wrong message being sent by your product label could spell disaster even if the product itself is amazing.

Learn more about Anchor Printing and their vast line of custom product label & packaging options including: Shrink Sleeve Labels, Flexible Packaging, Roll-Fed Labeling, Pressure Sensitive and Cut & Stack Labels at http://www.anchorprinting.com.  To contact one of our label specialists call toll free at 800.748.0209 or via email at info@anchorprinting.com.

Trends to Watch for in Flexible Packaging

Flexible packaging has been the mainstay of the packaging industry for many years especially in food packaging. The label and packaging industry has risen to surprising heights since flexible film innovation. Packaging has grown and evolved to acclimate to the needs of products around the globe because of the development and utilization of these films, manufacturing practices, and continual improvements. Flexible film’s abundant characteristics such as the application of various manufacturing methods and supplementary polymer provide the means to increase the appeal to a broad spectrum of products.

Standing Out in the Crowd

Today, technical advancements have also dramatically changed how packaging is viewed. Shrink sleeve labeling is a new trend in flexible packaging changing the way consumer marketers introduce and push new products. Shrink sleeve labels wrap around products such as a bottle and or container allowing the marketer 360 degrees of space to entice a potential consumer to try their product. High impact graphics usually stand out on the grocery shelf when shrink Sleeve labeling material are used. The use of noticeable inks and patterns on the label grab attention. Many shoppers will make unintended purchases by reading these labels. Hence, to introduce a new product without spending heavily on media advertising buys, shrink sleeve labeling is an inexpensive and effective way to choose.

 

Traditionally, a new product rollout would be very expensive costing several hundred thousand dollars just to get minimal consumer awareness. Some campaigns would be in the millions. This is a very expensive gamble if the product did not take off as expected.

Adding New Appeal To a Product

Nowadays, marketers use shrink sleeve product marketing to affordably check their brand appeal and market potential. The shrink sleeve labeling is a new trend that is good for consumers and marketers alike. Consumers will get more choices and marketers can introduce new offerings without a major financial risk other than production and shipping cost. However, consumers may make more unplanned purchases but even this may be a good thing.

 

These shrink sleeve labels even allow for changes that may stimulate sell of existing store products. Some products even though they are of high quality may start to seem outdated as time goes on. A new label can add spice and appeal. The use of the shrink sleeve labeling can stimulate sales and grab an increasing share of the product demand.

Choosing a Expert to Work With

Labels work well in marketing your product especially if designed and produced by a professional shrink sleeve design and manufacturer. They must understand the consumer for which the product is targeted and have an expert knowledge of graphics and images that sell. Choosing the right shrink sleeve labeling partner is vital to any campaign. Look for a company that has experienced and has won many awards in the industry for their labels when looking to produce new product labels.

Learn more about Anchor Printing and their vast line of custom product label & packaging options including: Shrink Sleeve Labels, Flexible Packaging, Roll-Fed Labeling, Pressure Sensitive and Cut & Stack Labels at http://anchorprinting.com/flexible-packaging.php.  To contact one of our label specialists call toll free at 800.748.0209 or via email at info@anchorprinting.com.

The Best Option in Product Labeling

Shrink sleeve labeling is the talk of the town. And why shouldn’t it be? We know that marketing has risen to new heights. A product is only valued if it has a good packaging and good advertisement. Owing to this, the customers of today give more value to the way a product is labeled with the brand that it belongs to.

There are many ways in which a product can be labeled according to the needs of the company owning it. However, none of the ways can be deemed parallel to shrink sleeve design and labeling.

Benefits of the shrink sleeve labeling and packaging

To get an understanding of why businesses are using shrink sleeves to label new products and rebranding products within the brand.

1) Full 360 Degree Product Body Coverage

Shrink labels are advantageous in being able to wrap around any container of any shape without any hassle. The labels simply fold around the packaging in a manner that does not leave any place uncovered.

Unlike other conventional packaging methods, these labels are known to provide greater space for creativity to the product manufacturers. This ability brings us to our second point.

2) Greater Exposure

There has been an increase in the demand for stretch sleeves over the past decade. This increase can be attributed to the fact that these labels can easily accommodate larger and complex graphics of labels. As we have established above that labeling is one of the major parts of brand exposing strategies, having a label which totally gives you the freedom to concoct designs that can lead to customer attraction can be an extra edge over the competitors.

3) Durability

Durability is not an option but the need of every brand owner in terms of both his or her product and its labeling. When it comes to sleeve labeling, the shrink film bears the majority of the printing. The labels are printed in reverse on it and are sealed safely by a thinly layered film. Having this ability, these labels basically increase the shelf-life of the labels of your product by saving them from scuffing, marring, or tearing.

4) Consumer Connection

One of the many reasons that shrink labels have captured the attention of the packaging community all around the world is its ability to create a deep connection with the customers.

Popular Consensus

The claim that we made has been confirmed by a 2011 Eastman Chemical Company study. The study was carried out by AC Nielson by incorporating an 800-consumer pool, and its main reason was to know about the preferences of the customers in terms of attractiveness of the different kinds of labels. What the researchers learned from this study was that majority of the consumers preferred the products which had stretch or shrink sleeve designs.

Contact Us

Learn more about Anchor Printing and their vast line of custom product label & packaging options including: Shrink Sleeve Labels, Flexible Packaging, Roll-Fed Labeling, Pressure Sensitive and Cut & Stack Labels at http://www.anchorprinting.com.  To contact one of our label specialists call toll free at 800.748.0209 or via email at info@anchorprinting.com.

Turn Heads with Functional Product Packaging

Flexible packaging and flexible pouches is an innovation within the packaging industry. More and more companies are opting for this kind of product packaging for the value and benefits that it renders to the business owners and consumer. Owing to this fact, flexible pouch manufacturing has surfaced as something which is here to stay for long run.

One thing that is unique to this kind of packaging is its functionality. Not only does the manufacturer get packaging for his product but also the consumer gets a package that is conveniently designed and easy to use. One other thing that has added to the fame of pouch packaging is its ability to turn heads both of the consumers and the manufacturers.  Designers are ensuring that flexible packaging labels are catching the consumer’s eye.  There are a number of ways designers can do this including:

Flexible Packaging Offers Greater Brand Recognition

Since you must have bought something of value in your life, let us ask you a question. What is the first and foremost thing that captures your eyes when you see a product? It is indeed the packaging of the product!

It is a well-established fact in marketing that a product is well recognized by its packaging. And when it comes to flexible pouches, they not only represent a new line of packaging but also allow the manufacturers a larger space to print their logo/message upon. Thus, with beautiful design and profound space, flexible pouches are going to create a win-win situation for you.

They Can Pack a Variety of Consumer Products

Looking at the variety of the consumer products in today’s market, one can assume the plethora of packaging types that they require. For a business owner, managing different types of packaging for same-phase products can be a headache. With the advent of the pouch packaging, this headache has been eliminated. Now, there is no need to order different kinds of packaging.

They Extend the Shelf Life of Products

Since they are made of plastics, flexible packaging extends the shelf life of products because they are not susceptible to degradation. They do not react with a majority of substances and thus the product that they contain stays healthy for longer.

In addition to this, they can be easily vacuumed for better product preservation. So, no matter if it is food or cosmetics, the flexible packaging saves all.

They are Wonder Windows

As stated above, having flexible packaging for printing the message of the manufacturer is important since it serves to capture customer interest. What adds to this interest is the ability of the package to reveal what it is holding inside. This can work great for the brand exposure of a business even if its name is new to the consumers. They can just look at the product through the packaging and be inspired to buy it.

From the above discussion, you must have sensed that flexible pouches are more than just packaging solution. They protect the product, enhance its life and also add to the value of a business. If you are looking for the right packaging for your product which is liquid-phased then you need to contact a flexible pouch manufacturing facility.

Learn more about Anchor Printing and their vast line of custom product label & packaging options including: Shrink Sleeve Labels, Flexible Packaging, Roll-Fed Labeling, Pressure Sensitive and Cut & Stack Labels at http://anchorprinting.com/flexible-packaging.php.  To contact one of our label specialists call toll free at 800.748.0209 or via email at info@anchorprinting.com.

Endless Options in Label and Package Design with Flexible Packaging

Flexible packaging is a cost-effective packaging solution to the traditional packaging options.  It attracts buyers both young and old as about fifty percent of consumers respond to innovative packaging using high-quality paper, cellophane, and other materials offer endless options for manufacturers to choose.  However, it requires knowing about all the different packaging materials to make the right choice.

Modern packaging options are designed to meet various needs including environmental, biodegradable purposes to protect the environment. The flexible package suppliers plays an important role product manufacturing serving the food and nutrition, pharmaceutical, creative, brand equity, agricultural, and technology manufacturers. Some packaging options available in the market today are listed below.

Considerations in Choosing Packaging

In a situation where there is more than one option to choose from, it is essential to know the criteria to follow before making a choice. As said above, flexible packaging serves various needs; it is within such needs that individual users will choose the packaging option that best serves their purpose.

The following are things to consider when selecting a package option:

  • The Environment of the Product

The manufacturer needs to consider the situation where the outcome will be subjected to pick a flexible packaging that will tolerate such environment. Consider dietary salt packaging, for instance; it needs a packaging that will prevent it from getting compromised with water. So it’s best to consider cellophane or waterproof packaging.

  • The Target Audience

Where the prospective markets for the product are young kids, it is best to consider aesthetics and quality design to choose a packaging option. Paper packaging will be an advantage here that cellophane material.

It is not all materials that are art tolerant in term of labeling and design. You will need a flexible packaging option that will allow for better design which will accentuate the artistic consideration of the packaging.

Packaging has the following options:

This packaging option is the most versatile type of packaging label. It can form correctly to the encased product giving it the right contour shape covering. They are used for boxes, great for beverage packaging and other food items.

  • Pressure Sensitive Labels

They are the best application in consumer food industry used in a variety of applications. They are available in different textures and adhesives; it is best for manual and automated uses.

  • Dry Labeling

Best packaging for removable packaging and coupons. Most often used as removable instant redeemable point of purchase packaging.

  • Reseal Booklets

This variation of dry labeling packaging is used in reseal booklets; it comes with an adhesive which makes the booklet to fold back into itself and reseal the package.

Where your industry labeling rules apply, flexible packaging options are best manufacturers ally in consumer product packaging as it provides the window to choose the best option relevant to your business.

Learn more about Anchor Printing and their vast line of custom product label & packaging options including: Shrink Sleeve Labels, Flexible Packaging, Roll-Fed Labeling, Pressure Sensitive and Cut & Stack Labels at http://www.anchorprinting.com.  To contact one of our label specialists call toll free at 800.748.0209 or via email at info@anchorprinting.com.

Why Choose Flexible Packing for Your Product Needs

Packaging is a means of protecting, storing, transporting and prolonging the life of the product contained within. The next level is the flexible packaging, which is aimed at reducing energy consumption, using less overall materials and generating less CO2 emissions. All of these result in less waste.

Flexible packaging has several benefits over rigid packaging because:

  • Flexible packaging utilizes less materials and energy.
  • It creates less weight via source reduction that utilizes the least amount of materials for product packaging.
  • Flexible packaging represents 2% of municipal solid waste.

Flexible packaging is among the fastest growing segment of the packaging industry, which combines the best quality of aluminum foil, plastic paper and film, to deliver a variety of protective properties with the least possible materials.

What Is Flexible Packaging?

Flexible packaging is any package or any part of a package which takes the shape of a pouch, bag, overwrap or liner and whose shape can be readily changed. Apart from their being utilized for institutional and consumer products, flexible packaging is also desired in industrial applications for marketing, protection and distributing a fast array of products.

Flexible packaging, which is a leader in packaging innovation, helps to add value and marketability to both food and non-food products. It goes beyond ensuring food safety as it extends shelf life; provide barrier protection and aids even heating. Besides, it is easy to use and re-sealable. With its superb printability, the packaging industry continues to thrive and advance in an unprecedented rate.

Advantages of Flexible Packaging

  • Flexible packaging is light in weight, easily opened, carried, stored and re-sealed.
  • With flexible packaging, the shelf life of many products, for instance, food is prolonged.
  • Less energy is required for transportation, manufacturing and generating smaller quantities of greenhouse gases.
  • With flexible packaging, less consumer wastes which are being sent to landfills are generated.
  • It is an innovative process.
  • Flexible packaging widely extends into varieties of product categories.
  • It indicates and maintains freshness as well as offers consumer conveniences.
  • It provides re-closure and diverse dispensing options.
  • Ease of transportation and storage, enables visibility of contents and provides efficient product.
  • Flexible packaging creates lesser emissions and uses less energy.

Flexible packaging is manufactured from items like plastics, aluminum foils, paper, film or combination of these materials. It includes bags, liners, pouches, roll stock, labels and other flexible products. Packaging is not only critical to safety and modern lifestyle, but it saves more resources than it consumes. Flexible packaging on its own ensures the reduction of landfill waste protects products and preserves them until they are ready for consumption.

Learn more about Anchor Printing and their vast line of custom product label & packaging options including: Shrink Sleeve Labels, Flexible Packaging, Roll-Fed Labeling, Pressure Sensitive and Cut & Stack Labels at http://anchorprinting.com/flexible-packaging.php.  To contact one of our label specialists call toll free at 800.748.0209 or via email at info@anchorprinting.com.

Exploring the Flexible Packaging Industry

Packaging is a means of protecting, storing, transporting and prolonging the life of the product contained within. The next level is the flexible packaging, which is aimed at reducing energy consumption, using less overall materials and generating less CO2 emissions. All these result in less waste.

Flexible packaging has several benefits over rigid packaging because:

  • Flexible packaging utilizes less materials and energy.
  • It creates less weight via source reduction that utilizes the least amount of materials for product packaging.
  • Flexible packaging represents two percent of municipal waste.

Flexible packaging is among the fastest growing segment of the packaging industry, which combines the best quality of aluminum foil, plastic paper and film, to deliver a variety of protective properties with the least possible materials.

Flexible packaging is any package or any part of a package which takes the shape of a pouch, bag, overwrap or liner and whose shape can be readily changed. Apart from their being utilized for institutional and consumer products, flexible packaging is also desired in industrial applications for marketing, protection and distributing a fast array of products.

Flexible packaging, which is a leader in packaging innovation, helps to add value and marketability to both food and non-food products. It goes beyond ensuring food safety as it extends shelf life; provide barrier protection and aids even heating. Besides, it is easy to use and re-sealable. With its superb printability, the packaging industry continues to thrive and advance in an unprecedented rate.

Advantages of Flexible Packaging

  • Flexible packaging is light in weight, easily opened, carried, stored, and re-sealed.
  • With flexible packaging, the shelf life of many products, for instance, food is prolonged.
  • Less energy is required for transportation, manufacturing and generating smaller quantities of greenhouse gases.
  • With flexible packaging, less consumer wastes which are being sent to landfills are generated.
  • It is an innovative process.
  • Flexible packaging widely extends into varieties of product categories.
  • It indicates and maintains freshness as well as offers consumer conveniences.
  • It provides re-closure and diverse dispensing options.
  • Ease of transportation and storage, enables visibility of contents and provides efficient product.
  • Flexible packaging creates lesser emissions and uses less energy.

Many years ago, the only clear film that is used for packaging is cellophane. However, technology and innovations have made the development of printable substrates possible. This has helped in revolutionizing lighter weight packaging, which brings shelf appeal, seal-ability, product protection and strength.

Examples of innovations in product packaging are in the preservation of meat, drug packaging, and more. In fact, thousands of products are now made convenient, safer and enjoyable to consumers via flexible packaging. These and many more are possible as a result of advanced technology, innovation and sustainability, which is its hallmark.

Flexible packaging is manufactured from items like plastics, aluminum foils, paper, film or combination of these materials. It includes bags, liners, pouches, roll stock, labels and other flexible products.

Flexible Packaging Conclusion

Packaging is not only critical to safety and modern lifestyle, but it saves more resources than it consumes. Flexible packaging on its own ensures the reduction of landfill waste, protects products and preserves them until they are ready for consumption.

Learn more about Anchor Printing and their vast line of custom product label & packaging options including: Shrink Sleeve Labels, Flexible Packaging, Roll-Fed Labeling, Pressure Sensitive and Cut & Stack Labels at http://anchorprinting.com/flexible-packaging.php.  To contact one of our label specialists call toll free at 800.748.0209 or via email at info@anchorprinting.com.

Importance of Flexible Packaging and Product Labeling

Packaging is extremely vital when it comes to the production and sale of goods. Proper packaging helps in promoting the product, explaining the product’s usefulness, containing the contents safely, protecting the contents from harmful elements and minimizing negative environmental impacts.

Flexible packaging is a form of packaging used to protect products in a format that can be readily altered. Flexible packaging manufacturers use various forms of materials such as aluminum, plastics, and other materials to create attractive designs with different features which make product consumption more convenient and easy to use.

Advantages of Flexible Packaging

  • Flexible packaging manufacturers are able to customize the requirements of different customers to suit their specialized needs. This adaptability of flexible packaging manufacturers gives them a competitive edge over their competitors.
  • Consumers are increasingly looking for ways to make their lives easier and more convenient and product features such resealable seals, zip locks, and spouts can help flexible packaging manufacturers boost their sales.
  • Flexible packaging manufacturers are required by law to follow the highest standards of packaging quality to ensure products are safe for consumption. Some flexible packaging manufacturers have gone a step further and incorporate additional features such as ultraviolet protection.
  • Flexible packaging manufacturers offer a variety of options to retailers who want to incorporate a high level of creativity to attract customers to purchase their merchandise.
  • Flexible packaging is more environmentally friendly and does not use up as many resources during production which makes it cost-effective and profitable for flexible packaging manufacturers.

Importance of Labeling Products

Product labeling is an essential feature in the marketing of products. Labeling helps to identify and differentiate different products on the shelves. Labeling provides information and knowledge to customers about a particular item; the ingredients used, and provide necessary information such as uses and instructions.

Product label specialists incorporate a variety of shapes, color, materials, sizes, and texture to communicate information about products. The expertise and creativity of product label specialists determine how successful the labeling and packaging grabs the attention of customers and translates that visual appeal into an actual purchase.

Product labeling is also essential for communicating information to customers on how to use a product properly and how to effectively dispose of it. Product labeling is thus used for security reasons and many companies incorporate a trademark or logo on their products as a way of communicating their standard of quality and commitment to consumers.

The combined importance of packaging and labeling thus serves the important roles of:

  • Grabbing the attention of potential customers and increase the visual appeal of products.
  • Encouraging potential buyers to purchase a product.
  • Transmission of important information such as how to use and handle a product, how to transport products, how to recycle and how to properly dispose of the package or product itself.

Product label specialists are required by law to provide the following information to customers:

  • Consumer product information standards e.g. best before dates or use by dates.
  • Labels for imported goods e.g. country of origin.
  • Industry-specific regulations such as quantity information.

Learn more about Anchor Printing and their vast line of custom product label & packaging options including: Shrink Sleeve Labels, Flexible Packaging, Roll-Fed Labeling, Pressure Sensitive and Cut & Stack Labels at http://anchorprinting.com/flexible-packaging.php.  To contact one of our label specialists call toll free at 800.748.0209 or via email at info@anchorprinting.com.