Tag Archives: Flexible Packaging

Exploring the Flexible Packaging Industry

Packaging is a means of protecting, storing, transporting and prolonging the life of the product contained within. The next level is the flexible packaging, which is aimed at reducing energy consumption, using less overall materials and generating less CO2 emissions. All these result in less waste.

Flexible packaging has several benefits over rigid packaging because:

  • Flexible packaging utilizes less materials and energy.
  • It creates less weight via source reduction that utilizes the least amount of materials for product packaging.
  • Flexible packaging represents two percent of municipal waste.

Flexible packaging is among the fastest growing segment of the packaging industry, which combines the best quality of aluminum foil, plastic paper and film, to deliver a variety of protective properties with the least possible materials.

Flexible packaging is any package or any part of a package which takes the shape of a pouch, bag, overwrap or liner and whose shape can be readily changed. Apart from their being utilized for institutional and consumer products, flexible packaging is also desired in industrial applications for marketing, protection and distributing a fast array of products.

Flexible packaging, which is a leader in packaging innovation, helps to add value and marketability to both food and non-food products. It goes beyond ensuring food safety as it extends shelf life; provide barrier protection and aids even heating. Besides, it is easy to use and re-sealable. With its superb printability, the packaging industry continues to thrive and advance in an unprecedented rate.

Advantages of Flexible Packaging

  • Flexible packaging is light in weight, easily opened, carried, stored, and re-sealed.
  • With flexible packaging, the shelf life of many products, for instance, food is prolonged.
  • Less energy is required for transportation, manufacturing and generating smaller quantities of greenhouse gases.
  • With flexible packaging, less consumer wastes which are being sent to landfills are generated.
  • It is an innovative process.
  • Flexible packaging widely extends into varieties of product categories.
  • It indicates and maintains freshness as well as offers consumer conveniences.
  • It provides re-closure and diverse dispensing options.
  • Ease of transportation and storage, enables visibility of contents and provides efficient product.
  • Flexible packaging creates lesser emissions and uses less energy.

Many years ago, the only clear film that is used for packaging is cellophane. However, technology and innovations have made the development of printable substrates possible. This has helped in revolutionizing lighter weight packaging, which brings shelf appeal, seal-ability, product protection and strength.

Examples of innovations in product packaging are in the preservation of meat, drug packaging, and more. In fact, thousands of products are now made convenient, safer and enjoyable to consumers via flexible packaging. These and many more are possible as a result of advanced technology, innovation and sustainability, which is its hallmark.

Flexible packaging is manufactured from items like plastics, aluminum foils, paper, film or combination of these materials. It includes bags, liners, pouches, roll stock, labels and other flexible products.

Flexible Packaging Conclusion

Packaging is not only critical to safety and modern lifestyle, but it saves more resources than it consumes. Flexible packaging on its own ensures the reduction of landfill waste, protects products and preserves them until they are ready for consumption.

Learn more about Anchor Printing and their vast line of custom product label & packaging options including: Shrink Sleeve Labels, Flexible Packaging, Roll-Fed Labeling, Pressure Sensitive and Cut & Stack Labels at http://anchorprinting.com/flexible-packaging.php.  To contact one of our label specialists call toll free at 800.748.0209 or via email at info@anchorprinting.com.

Importance of Flexible Packaging and Product Labeling

Packaging is extremely vital when it comes to the production and sale of goods. Proper packaging helps in promoting the product, explaining the product’s usefulness, containing the contents safely, protecting the contents from harmful elements and minimizing negative environmental impacts.

Flexible packaging is a form of packaging used to protect products in a format that can be readily altered. Flexible packaging manufacturers use various forms of materials such as aluminum, plastics, and other materials to create attractive designs with different features which make product consumption more convenient and easy to use.

Advantages of Flexible Packaging

  • Flexible packaging manufacturers are able to customize the requirements of different customers to suit their specialized needs. This adaptability of flexible packaging manufacturers gives them a competitive edge over their competitors.
  • Consumers are increasingly looking for ways to make their lives easier and more convenient and product features such resealable seals, zip locks, and spouts can help flexible packaging manufacturers boost their sales.
  • Flexible packaging manufacturers are required by law to follow the highest standards of packaging quality to ensure products are safe for consumption. Some flexible packaging manufacturers have gone a step further and incorporate additional features such as ultraviolet protection.
  • Flexible packaging manufacturers offer a variety of options to retailers who want to incorporate a high level of creativity to attract customers to purchase their merchandise.
  • Flexible packaging is more environmentally friendly and does not use up as many resources during production which makes it cost-effective and profitable for flexible packaging manufacturers.

Importance of Labeling Products

Product labeling is an essential feature in the marketing of products. Labeling helps to identify and differentiate different products on the shelves. Labeling provides information and knowledge to customers about a particular item; the ingredients used, and provide necessary information such as uses and instructions.

Product label specialists incorporate a variety of shapes, color, materials, sizes, and texture to communicate information about products. The expertise and creativity of product label specialists determine how successful the labeling and packaging grabs the attention of customers and translates that visual appeal into an actual purchase.

Product labeling is also essential for communicating information to customers on how to use a product properly and how to effectively dispose of it. Product labeling is thus used for security reasons and many companies incorporate a trademark or logo on their products as a way of communicating their standard of quality and commitment to consumers.

The combined importance of packaging and labeling thus serves the important roles of:

  • Grabbing the attention of potential customers and increase the visual appeal of products.
  • Encouraging potential buyers to purchase a product.
  • Transmission of important information such as how to use and handle a product, how to transport products, how to recycle and how to properly dispose of the package or product itself.

Product label specialists are required by law to provide the following information to customers:

  • Consumer product information standards e.g. best before dates or use by dates.
  • Labels for imported goods e.g. country of origin.
  • Industry-specific regulations such as quantity information.

Learn more about Anchor Printing and their vast line of custom product label & packaging options including: Shrink Sleeve Labels, Flexible Packaging, Roll-Fed Labeling, Pressure Sensitive and Cut & Stack Labels at http://anchorprinting.com/flexible-packaging.php.  To contact one of our label specialists call toll free at 800.748.0209 or via email at info@anchorprinting.com.

Flexible Packaging Making Life Better

Flexible Packaging Industry

Flexible Packing is rapidly growing the the world of packaging. It puts together the best qualities of film, plastic, aluminum foil, and paper to convey a broad range of protective properties while utilizing as little material as possible. Ordinarily taking the form of a liner, pouch, bag, or overwrap, flexible packaging is characterized as any package or part of a package whose shape can be changed quickly.

Flexible packages are utilized for institutional and consumers items and in industrial applications, to market, protect, and distribute a vast array of items. As the leading packaging innovation, flexible packaging adds marketability and value to food and non-food items alike. It guarantees the safety of food while extending shelf life. It also offers to protect from heating, boundary insurance, re-sealing, ease of use and printability, the industry keeps on progressing at a remarkable rate.

Flexible Packaging Life Cycle

The life cycle characteristics of flexible pouches exhibit numerous sustainable benefits. Flexible pouches begin with less waste, thus greatly reducing landfill disposals. the Use of technology and innovation have empowered flexible packaging industries to create less natural resources in the making of their packaging, and changes production process have lessened energy and water use, volatile organic compounds and greenhouse gas emissions. What’s more, lighter-weight flexible pouches brings about less transportation-related energy and consumption of fossil fuel and pollution of the environment

Flexible packaging is at the forefront of important packaging trends in packaging design and performance, production protection, consumer convenience, and sustainability which impact the consumers, environment, and businesses positively.

Cellophane was the main transparent film utilized for packaging many years ago. Since the 1960s, technology and innovation have prompted the development of printable substrates which contributed to the revolution of lighter weight packaging that incorporates continued enhancement in product protection, shelf appeal, strength, and the ability to be sealed.

With its custom qualities, versatility, sustainability, and efficiency in using less resources, it’s a logical reason to choose flexible pouches for your new product line or to upgrade existing package.

Benefits of Flexible Packaging

  • Flexible pouches are lightweight and easy to carry, store, open and reseal
  • It prolongs the life of many items, particularly food, and has a positive profile of sustainability
  • It requires less energy to produce and to transport and releases small amounts of greenhouse gases on its while taking it to the market.
  • It results in less consumer waste being sent to sanitary landfills
  • Creative
  • Broadly extendible into different item categories
  • Gives options in resealing and dispensing
  • Indicates and maintains freshness
  • Provide consumer conveniences
  • Is easy to transport and store
  • Creates shelf appeal
  • Uses less energy
  • Enables visibility of contents
  • Creates fewer emissions
  • Gives efficient product to package ratio

Learn more about Anchor Printing and their vast line of custom product label & packaging options including: Shrink Sleeve Labels, Flexible Packaging, Roll-Fed Labeling, Pressure Sensitive and Cut & Stack Labels at http://www.anchorprinting.com. To contact one of our label specialists call toll free at 800.748.0209 or via email at info@anchorprinting.com.

Custom Labeling Helps Businesses Grow

Whether you want attractive, colorful, custom labels to promote your business inside and out or to bring your company name to the attention of the public there is much to appreciate in creating a custom product label.  Labels can be customized to your exact product needs.  They come in a wide variety of sizes, shapes, materials, and colors that are simply amazing.  Here are some uses for custom labels.

Practical Application and Uses for Labels

Business owners working with custom label manufacturers know the best and most affordable methods in promoting their products with signage.  Signs are however incredibly bulky and not as portable as is often required for certain situations.  Labels on your products however can get the same job done quite easily by sticking to the products surface.

Labels are not only to be used on products.  Labels can be customized meaning you make them say whatever you want and then applied wherever as a highly affordable and absolutely effective means of advertising your business.  Custom labels can be window clings that merely adhere and are completely removable when you wish to change it.

Practical and Effective Sales Tool

  • Businesses such as radio stations give away custom stickers as a means of promoting their station and to encourage new listeners or advertise their latest contests. They are small, brightly colored advertisements that fit on the vehicles rear windows or back bumpers. This is a lot like what labels do for your product.
  • Pizza delivery is an excellent example of those who only want temporary promotion and can safely remove the label once the job is done.
  • Car dealerships use permanent decals to their license plates to aide in promotion and to keep the dealership on the top of people’s minds without being over the top.

Personalized Design

Custom labels can be created as bold & colorful or as subtle and reserved as desired.  They can be created from a number of different materials including vinyl or paper or can be printed in rolls or sheets for easier handling and adhering.  They can provide a bold statement or subtle message depending on their design.  The ideal label is applied to your product as a way to deliver the companies message about the product and act as another sales tool for the brand.

There are a number of different design elements in custom labeling along with a number of materials that can be used to create them.  From shrink sleeves to flexible packages and bumper stickers to pizza delivery lights, customizing the labels that are used in conjunction with your company is a terrific way to promote without being actively involved all of the time.

Learn more about Anchor Printing and their vast line of custom product label & packaging options including: Shrink Sleeve Labels, Flexible Packaging, Roll-Fed Labeling, Pressure Sensitive and Cut & Stack Labels at http://www.anchorprinting.com.  To contact one of our label specialists call toll free at 800.748.0209 or via email at info@anchorprinting.com.

Six Things Your Product Packaging Must Do For You

After producing a quality product, the most important thing for your company is often finding the perfect packaging for your product.  From concept to completion, deciding on the perfect packaging for your product can be challenging without the proper advice and direction.  Below are six main objectives for your product packaging.  Your packaging must fulfill many different functions for your product.

  • Contain: Your product packaging must properly and safely contain your product. This may sound simple but remember that packaging will be different based on the shape, size, and consistency of the product.  How your product is contained will be different if your product is a small amount of liquid, a large amount of metal, an irregular size or shape, or an item made up of many different pieces that require their own packaging to keep them safe and stable.

 

  • Protect: Your product packaging must also properly protect your product during all phases of product handling. From shipping, processing, store stock and shelf, and ultimately into the consumers hands the packaging must protect the product from everything from wear and tear during shipping to exposure to the elements.  From the time it leaves your facility until it enters the home of your consumer, your product packaging must safely and securely endure every and all potentially damaging handling and shipping scenarios it encounters.

 

  • Preserve: If your product can spoil, age, or deteriorate in anyway than your package must preserve the integrity of the product. From proper ventilation to packing materials designed to protect and preserve, it is vital to make the package as safe, product friendly, and sustainable as possible.

 

  • Transport: No matter what your product is or where it is made it must somehow get from you to the consumer. Your packaging must allow for easy, safe, and effective transportation of the product from production to consumer via any number of transportation modes.  Whether it is just across town, across the country, or across an ocean the product and the packaging that is protecting it must meet the challenges of the journey ahead.

 

  • Inform: Effective packaging and labeling will quickly inform consumers about the product. What the product is, what is included with the purchase of the product, what is needed, the products costs, ingredients, hazards, warranties, and any other important information, the consumer should be able to find the vital information they feel they need in a quick and convenient way.

 

  • Sell: One of the key duties of packaging is to grab the attention of the consumers and convince them that your product is the best. Studies have indicated that if your packaging and labeling is more aesthetically pleasing to the consumer than your competitions packaging, the consumer is more likely to purchase yours.

 

  • On the other hand the reverse is also true; if your competitors packaging is far more enticing to the consumers than yours, even if you have a superior product, the consumer is likely to purchase your competitors product due to the superior packaging. Your packaging and labeling must sell your product for you and motivate the potential consumers to make the effort and buy your product and not the one sitting next to it.  When you are not around to tell people how wonderful your product is it’s up to your packaging to get the job done.

Packaging your product effectively is one of the most important things you can do.  Contact a professional package and labeling and work closely with them to ensure the perfect package that will work to contain, protect, preserve, transport, inform, and sell our product for you!

Learn more about Anchor Printing and their vast line of custom product label & packaging options including: Shrink Sleeve Labels, Flexible Packaging, Roll-Fed Labeling, Pressure Sensitive and Cut & Stack Labels at http://www.anchorprinting.com.  To contact one of our label specialists call toll free at 800.748.0209 or via email at info@anchorprinting.com.

Benefits of Flexible Food Packaging

Food packaging can generally be broken down into three fundamental forms: rigid, semi-rigid, and flexible.  Rigid forms of food packaging have experienced a long history of use.  Recently however, the flexible packaging market has emerged and is experiencing substantial growth for a number of different reasons including: consumer demand for convenience, variety in packaging styles, and high quality labeling options over metal and glass.

Over the years many rigid food packages have met the shelf requirements necessary such as moisture barrier, oxygen barrier, light barrier and more from a single, homogenous material such as steel, aluminum, and glass.  In order to achieve the same desired properties in flexible packaging a combination of materials are used to compose flexible food pouches.

The packaging industry, especially where the food industry is concerned, is in a period of transition.  Heavy, rigid cardboard and plastic containers are on the way out to make way for more convenient, environmentally friendly option to take their place.

Benefits Found With Flexible Packaging

  • It Costs Less: Flexible food packaging requires fewer materials for production and costs less to manufacture than heavy, rigid plastic containers. Flexible pouches are budget-smart without a compromise to quality.
  • Available Options: Flexibility doesn’t come just in the form of the package itself but also in the options that are available to the packaging. Flexible packaging options include: tamper-evident, peel and reseal, disposable and oxygen barrier films, tap options and more.
  • Decrease Transportation Costs: With fewer materials and a lighter product the cost of shipping will decrease substantially. It is much more cost-effective to transport flexible materials than it is to transport rigid containers.  Flexible pouches are lighter while taking up less space, some even lie flat which makes transportation even easier. Smaller loads of freight also put less stress on the environment meaning fewer greenhouse gas emissions and a lower carbon footprint.  Less transportation, lower freight costs, and cleaner air – we all win.
  • Longer Shelf Life: If you need optimum food purity and protection from contamination than flexible packaging is your best bet. Multi-layer liners are stronger and more durable and high barrier liners prevent oxygen infiltration allowing food product to last substantially longer than before.
  • Smaller Burden on Landfills: There’s no material that combines as many benefits with eco-friendliness as flexible packaging. It’s one of the most responsible choices that you can make.
  • Space Conservation: Flexible food packaging components are designed to conserve space. That’s true, whether they are unfilled, stacked and waiting, or filled and ready for the end user.  Numerous unfilled bags take up less storage space than one empty rigid container.  They stack smaller requiring less room on a warehouse shelf or transport truck.

Consumer demand drives the popularity of flexible packaging.  They are easy to handle while fitting neatly on the shelf.  Cost, performance, and sustainability all make flexible packaging the right choice when looking into labels and packages for your products.

Learn more about Anchor Printing and their vast line of custom product label & packaging options including: Shrink Sleeve Labels, Flexible Packaging, Roll-Fed Labeling, Pressure Sensitive and Cut & Stack Labels at http://anchorprinting.com/flexible-packaging.php.  To contact one of our label specialists call toll free at 800.748.0209 or via email at info@anchorprinting.com.

The Differences Between Pressure Sensitive Labels and Roll Fed Labels

Custom labeling comes in various forms these days, and for any company seeking to find the right label for the branding of its product, quite a lot is taken into consideration. From the cost, type, color, durability, safety measure, etc.  One of the commonly used types of a label are pressure sensitive label and roll-fed labels.

Custom Pressure Sensitive Labels

Pressure sensitive labels are the most asked for labels because they work for an extensive variety of uses and are not difficult to apply.  Presure sensitive labels are often referred to as seld-adhesive or adhesive-backed labels.  They are light weight and can stick on to most surfaces and holders.  They are used on a number of different brands and products since they can be imprinted on paper, foil, movie packs and more.

These cutting edge, smooth, and polished stick-on labels can be manufactured in rolls and require direct pressure to apply. Since they need no warmth, dissolvable or water to hold fast to bundles or wraps, they’re one of the least demanding labels to work with in a nutshell.

There are many elements to check between while picking the right material and adhesive blend for a pressure sensitive label. They include more than 50 sorts of a white plastic label material with each having different substrates and glues.

Roll-Fed Labels

They are usually imprinted on unsupported paper or film, with no pre-connected label before it just a plain surface.  Roll-fed labels can be in roll forms, and they apply to various surfaces to be used using hot-dissolved compounds. They cover the full surface volume of the item, which leaves a significant amount of space for the object data in branding

Markets Utilizing  Pressure Sensitive Labels

Nourishment and Beverage Industries – From juice to sauces, they all have printed pressure sensaitive labels on their products that are sustainable and refreshing for start ups and leaders in the industry

Household Chemicals – Pressure sensitive labels can face extreme conditions like rough handling by kids, and they still won’t peel off. Every good one is quite durable even when in contact with chemicals.

Health Sector – The products assemblage and procedures are stationed to agree to FDA, directions and other quality principles so that the labels are neat and legitimately hold fast to pharmaceutical industries and other industries to avoid children having health issues after tampering with it.

Learn more about Anchor Printing and their vast line of custom product label & packaging options including: Shrink Sleeve Labels, Flexible Packaging, Roll-Fed Labeling, Pressure Sensitive and Cut & Stack Labels at http://www.anchorprinting.com.  To contact one of our label specialists call toll free at 800.748.0209 or via email at info@anchorprinting.com.

Do Custom Labels Increase Product Sales?

If you are looking to increase productivity and profits, something as simple as a customized label can help transform the way you do business. From professional product packaging to design efficiency, these modern prints can prove an exceptional marketing measure. To answer the question, do custom labels increase product sales a closer look at the promotional power it can provide for companies of all sizes and operations is required.

Why do customized labels increase sales?

In a competitive market, businesses need to remain a step ahead of the game. Industry growth and brand expansion rely on innovation and adapting to change to meet consumer interests. If your brand is not properly labelled, it can create a poor consumer impression and fail to appeal to their buying requirements.

A well-designed product label depicts the branding of the product and company accurately. Packaging created with expert measures taken will avoid any business branding confusion and help better sell products and services. Deviating from traditional styles of labelling and creating signature identification with bold logos and catchy phrases will capture the attention of customers and improve sales.

Modern labels work.

The new styles of labels seen on store shelves and online marketing are unique, bright and include quality print and production. Businesses have moved away from regular branding and incorporated more creative strategy to help their products stand out from their competitors. Statistics have shown that consumers are drawn towards a product line with bold labels that best depict the quality of the brand. Customers should be able to quickly and easily identify a brand by looking at the label. Investing in a high standard of clever and creative design can deliver the best outcome.

Labels represent the brand. Ensure that your products include flexible packaging. Discussing package details with a reputable print and design service company ensure the quality depiction of the range.

A modern type of packaging includes shrink sleeves. These versatile labels are exposed to heat to shrink around a container or jar with perfection and seamless results. Such easy fit seals can provide quick identification and include clear PET or a PVC film.

A bold and innovative label can help stand out from competitors and appeal to markets. Customers should feel compelled to choose your range over alternatives. Logos, catch phrases and brief descriptions will further educate customers on what the business is all about.

Why technology matters.

Most people use their mobile devices and go online to make purchases or learn about a brand. Incorporating the technologies such as QR codes into the labels can help customers obtain important information from simple scanning procedure. This creates positive impressions and assures your target market that your business is prepared to invest in convenience and efficiency for its customers.

The many benefits of customized and professional labels

A custom label creates ease of identification. Bold colours, phrases and unique image appeal make it simpler and faster to identify a brand and its offerings. Lasting customer impressions result from packaging and labelling that are unique and innovatively produced. Investing in smart and effective technology in combination with engaging content can help produce an exceptional business result and improve sales.

Learn more about Anchor Printing and their vast line of custom product label & packaging options including: Shrink Sleeve Labels, Flexible Packaging, Roll-Fed Labeling, Pressure Sensitive and Cut & Stack Labels at www.anchorprinting.com.  To contact one of our label specialists call toll free at 800.748.0209 or via email at info@anchorprinting.com.

 

5 Ways to Get Your New Product Noticed

As a business, the primary focus is working on the type of product or service that offers the best solution to their customers. Whether you are using flexible package manufacturing for your new product packaging to entice more customers, or implementing several marketing techniques, a good strategy for growing a business and making it effective is by discovering different approaches for getting your products out there.

Now, you have another product that you are amped up for. It tackles serious issue. It is something people are searching for. Your clients are in need of it. It ought to be a grand slam, since it is an awesome product, and it will also help individuals solve a known problem. It fits a specialty and fills a need. In any case, if nobody finds out about it, then its main purpose will be defeated.

The following are great ways you can get your new product noticed:

  1. Attend Trade Shows & Expos

This is an astonishing way you can get your new product noticed is by going to trade and public expos. These sorts of industry occasions are awesome for getting your new product out there as they enable you to blend with bunches of different entrepreneurs and potential customers.

  1. Make a Web Page for Your New Product

Introduce your new product on your website. Offer the problem that it can solve and include an opt-in form to enable potential customers learn more.

  1. Connect with Industry Influencers

When you connect with influencers, introduce your new product as an answer for a typical issue within the industry. Present yourself and utilize that your new product can help their current clients.  You’re attempting to get the message out that your new product exists. The most ideal approach to do this is to have somebody experiment with your product and give their information. So convey as much free product to influencers in your specialty as your organization’s financial plan can deal with.

  1. Target Consumers through Packaging

Quality packaging can be incredibly valuable in helping your new product noticed. Some colors, outlines or pictures can have a more appealing effect to one group than others, and can subsequently make your result of more prominent. Other than for promoting, product packaging is a powerful way to make an impression on your new product buyers. Advertising messages on the front of your new product can make the shopper prone to picking it up, gander at it and attract buying.

For best result, consider using flexible packaging when looking into your products packaging and custom label. A flexible packaging manufacturer will help you get the best out of packaging.

  1. Leverage on Using Social Media

Whatever social media platforms you utilize in sharing your new product, don’t promote to the extreme. The 80/20 method always gives great result. You can let 80% and posts and shares from others and your promotions 20%. Also, regularly participating in discussions might be the most ideal approach to accumulate interest in your new product on social media platforms.

Now you have them, go get your new product noticed to as many potential buyers as possible.

Learn more about Anchor Printing and their vast line of custom product label & packaging options including: Shrink Sleeve Labels, Flexible Packaging, Roll-Fed Labeling, Pressure Sensitive and Cut & Stack Labels at http://www.anchorprinting.com/flexible-packaging.php.  To contact one of our label specialists call toll free at 800.748.0209 or via email at info@anchorprinting.com.

Benefits of Shrink Sleeve Labeling When Introducing a New Product

Without adequate packaging and marketing behind it, a new product entering the market will struggle to attract market share. It’s the marketing, promotion, and packaging of a product that tells the public what the product is, how to get it, and how it can improve their lives.

To ensure the success of any promotional campaign a new product must be labeled in such a way that it achieves maximum exposure. One of the best ways to achieve that goal is to use shrink sleeve labeling.

Shrink wrap sleeves can be applied to products in many different ways. From covering just the cap to creating a full-body 360-degree wrap. This gives the benefit of a large canvas on which to create an appealing and attention grabbing design.

Shrink wrap sleeves labeling removes many constraints of packaging design as the process allows the wrap to conform smoothly to complex shapes, while remaining flexible and durable. The ability of the sleeves to wrap around almost any package design gives marketers an edge in creating a product design that stands out from the crowd.

Not only are shrink wrap sleeves tough they are also manufactured from biodegradable materials to increase consumer confidence. The added strength they add to the packaging means manufacturers can reduce the use of extra protection during transport. This saves on material, transportation costs and helps the environment!

In 2011 a study was conducted by AC Nielsen using 800 consumers to determine the value of packaging and create a better understanding of consumer preference.

The study showed that there was a higher emotional connection with shrink sleeve labels over the traditional variety of labeling. The study also determined a correlation between shrink sleeve labeling and long-term sales, and that labeling has a significant influence on the effectiveness of product trials.

With new developments in the manufacturing process, lowering costs, and continued refinement of the product. Demand is sure to continue as more manufacturers see the potential that shrink sleeve labeling can have for maximum visual impact and creating greater appeal for new product lines.

Learn more about Anchor Printing and their vast line of custom product label & packaging options including: Shrink Sleeve Labels, Flexible Packaging, Roll-Fed Labeling, Pressure Sensitive and Cut & Stack Labels at www.anchorprinting.com.  To contact one of our label specialists call toll free at 800.748.0209 or via email at info@anchorprinting.com.